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WOMMA Books

WOMMA members and friends have written the book on word of mouth marketing -- literally. Build your own word of mouth marketing library with these incredible books by word of mouth experts and advocates. The word of mouth canon is growing every day, so get reading!

The Age of Engage by Denise Shiffman

The Anatomy of Buzz by Emanuel Rosen

And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For All by Bob Garfield

Beyond Buzz: The Next Generation of Word-of-Mouth Marketing by Lois Kelly

The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable by The Group of 33, Seth Godin

Buying In by Rob Walker

Buzz Marketing with Blogs For Dummies by Susannah Gardner

Buzzmarketing: Get People to Talk About Your Stuff by Mark Hughes

Call to Action: Secret Formulas to Improve Online Results by Bryan Eisenberg, Jeffery Eisenberg

The Corporate Blogging Book by Debbie Weil

Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force by Ben McConnell, Jackie Huba

The Culting of Brands by Douglas Atkin

Diffusion of Innovations by Everett M. Rogers

Grapevine: The New Art of Word-of-Mouth Marketing by David Balter, John Butman

Groundswell by Charlene Li and Josh Bernoff

Hello, My Name is Scott by Scott Ginsberg

The Influentials by Ed Keller and John Berry

Loyalty Rules by Frederick F. Reichheld

Made to Stick by Chip Heath & Dan Heath

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble, Shel Israel

The New Rules of Marketing and PR by David Meerman Scott

The New Yorker Book of Business Cartoons by Robert Mankoff

Passionate & Profitable by Lior Arussy

Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, by Rohit Bhargava

The Power of Approachability by Scott Ginsberg

PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life by Greg Stielstra

Return on Customer by Don Peppers and Martha Rogers

The Secrets of Word-of-Mouth Marketing by George Silverman

Selling the Dream by Guy Kawasaki

The Tipping Point by Malcolm Gladwell

Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture by John Moore

The Ultimate Question: Driving Good Profits and True Growth by Fred Reichheld

Unleashing the Ideavirus by Seth Godin

We the Media by Dan Gillmor

The Wisdom of Crowd by James Surowiecki

Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz