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The WOMMA Word puts up-to-the-minute word of mouth stories in your hands every week with an easy-to-swallow dose of news, strategies, case studies, campaigns, jobs, research, and more. If it's happening in WOM, The WOMMA Word has got it covered.

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WOMMA and its members are committed to building a profession that is based on ethical practices. Explore WOMMA's Practical Ethics program and make consumer protection your No. 1 priority.

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Get the most from your WOMMA membership by getting involved with our association. WOMMA Groups and discussion forums give word of mouth marketers the chance not just to participate in their industry, but to shape its future, too.

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Grapevine : The New Art of Word-of-Mouth Marketing

David Balter, John Butman

$1.20

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