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John H. Bell
Managing Director, 360° Digital Influence
WOMMA President
John heads up the 360° Digital Influence team - Ogilvy PR’s global, digital word of mouth marketing practice designed to manage brands at a time when anyone can be an influencer and we are all influenced in new ways. His team has developed and executed social media strategy for clients as diverse as Intel, Lenovo, Kraft, Unilever all the way to the federal government. The team’s focus is on engaging through conversations, outreach to new influencers and word of mouth marketing.
John is a Web 1.0 graduate. As Creative Director at Discovery Communications, he transformed a single web site into 14 Web communities and services from DiscoveryKids.com to Animalplanet.com and more. In the early nineties, when interactive television was imminent, John headed up the creative studio for the joint ITV venture between Viacom and AT&T.
Currently, John serves as the President of the board of the Word of Mouth Marketing Association. He teaches graduate studies in Digital Influence at Johns Hopkins University.
His blog is: The Digital Influence Mapping Project
His twitter name is : jbell99
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Josh Bernoff
Vice President, Principal Analyst, Forrester Research
Josh Bernoff is one of America's most prominent and most frequently quoted research analysts. He is the coauthor of Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, May 2008), a comprehensive analysis of corporate strategy for dealing with social technologies like blogs, social networks, and wikis. Josh joined Forrester Research in 1995. In 1996, he created the Technographics(r) segmentation, a classification of consumers according to how they approach technology. Forrester has used this segmentation as the basis of its consumer research offering, also called Technographics, since 1997. Josh is also known for ten years of analysis of the television industry.
Josh's research, analysis, and opinions appear frequently in publications like The Wall Street Journal, The New York Times, Adweek, and on national television news programs. He writes a column for Marketing News and is a guest blogger for Advertising Age.
Josh's own blog is located at blogs.forrester.com/groundswell
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Tony DiResta
Attorney, Reed Smith LLP
Tony is a seasoned advocate, with a track record of successful results. The depth of his experience includes trials and appeals before many federal and state courts, class actions, and multi-district litigation, with many of his accomplishments being highlighted in reported decisions – several of which are cutting-edge precedents. He has also represented clients in governmental investigations by federal regulatory agencies, such as the Federal Trade Commission and Department of Justice, as well as in state enforcement proceedings involving state attorneys general. This vast experience encompasses an array of industries that involves all substantive aspects of complex business disputes.
In his appointment as Director of the Federal Trade Commission's Southeast Regional Office, Tony supervised many of the enforcement, investigative, litigation, and outreach activities of the Competition and Consumer Protection Bureaus of the agency in Georgia, Florida, North Carolina, South Carolina, Tennessee, Mississippi, and Alabama. Among his accomplishments was his initiation and coordination of a consumer protection law enforcement sweep – including the Department of Justice, the Securities and Exchange Commission, and 15 state attorneys general, as well as the FTC – that resulted in over 25 lawsuits and proceedings throughout the country. Under his leadership, the Office received the John Marshall Award from the Attorney General of the United States for its enforcement achievements. He was also appointed as a Special Assistant United States Attorney for the Northern District of Georgia to prosecute telemarketing fraud.
He is widely published in the areas of commercial litigation, FTC practice, governmental investigations, consumer protection, and antitrust – with many of his articles being cited by the courts and Law Reviews. In fact, one of his articles was cited with approval by the United States Supreme Court in a leading antitrust decision. He frequently serves as an expert on professional panels.
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Geoff Donaker
Chief Operating Officer, Yelp
Geoff joined Yelp as its 10th employee in Fall 2005. Since then Yelp has grown more than 200 fold: from a promising city guide for San Francisco into a leading local search site with 20 million monthly visitors and a presence across the US, Canada and the UK.
Geoff started working on Web businesses in 1998; prior to Yelp he helped grow online communities at eBay, Voter.com, Excite and Classifieds2000. He is also an alumnus of Mercer Management Consulting (now Oliver Wyman) and Stanford (Mechanical Engineering).
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Liana Frey
Director of Communities & Conversation, Dell
Liana Frey is a marketing leader at Dell Inc, a leading global technology company. She is Director of Communities and Conversation, where she is responsible for Dell’s overall social media and community strategy. Previously, she was responsible for digital marketing for the Consumer Division in the United States, where she managed one of the largest direct marketing budgets in the country. She was responsible for launching Dell’s viral music/video/photo mash-up tool on MySpace and FaceBook. Additionally, Liana doubled revenue for every dollar spent on paid search and tripled email response rates through targeted content. Before leading digital marketing, Liana was responsible for the small business’s division website.
Prior to Dell, Liana was a Manager and case team leader at Braxton Associates, a strategy consulting firm. She holds an MBA from the Tuck School of Business at Dartmouth College.
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Heather Oldani
Director, Communications McDonald’s USA
As Director, Communications at McDonald’s USA, LLC, Heather Oldani is responsible for developing and executing the public relations strategy that will build McDonald’s brand and business long-term in the United States. Specifically, Oldani oversees a talented team that crafts leadership public relations programs that drive positive brand perceptions, as well as awareness and trial of new product launches. In addition, she focuses on creating strong synergy and collaboration between the public relations and marketing functions.
Prior to joining McDonald’s USA, Oldani was with Edelman Public Relations where she developed and supervised integrated public relations activities for a variety of financial services, retail and technology companies. As a member of Edelman’s Reputation Management Practice, Oldani managed clients’ internal and external communications initiatives in the areas of corporate and executive positioning, M&A, branding and social responsibility. In addition, she developed and oversaw the Practice’s Executive Forum Service, which counseled clients on the development of thought leadership platforms while also securing high-level speaking engagements for senior management.
Oldani received a both a M.A. and B.A. from the University of Illinois.
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Paul Rand
President & CEO, Zocalo Group
WOMMA President-Elect
Paul M. Rand is the president and CEO of Zócalo Group. Paul is responsible for overall client strategy and satisfaction as well as the leadership and growth of the Zócalo Group team.
Prior to launching Zocalo Group, Paul served as a Partner and Global Chief Development and Innovation Officer at Ketchum, one of the world’s leading public relations firms. At Ketchum, Paul led or co-led the development of four industry recognized services: ChannelEdge (a sales channel communications program); Influencer Relationship Management (an influencer identification and marketing program); Women 25-54 (a service line focused on marketing to women) and Ketchum Personalized Media (delivering services in blogs, podcasts, Search Engine Optimization and mobile marketing).
Paul has 20 years of strategic communications experience, with expertise in corporate, industry analyst, financial, crisis, employee, business-to-business, media and marketing communications. As the founder and CEO of Corporate Technology Communications (CTC), Paul led CTC into becoming the Midwest’s largest independent corporate and technology communications firm and among the most respected in the nation. Ketchum acquired CTC in June 2001.
Paul also serves on the Executive Committee and Board for the Word of Mouth Marketing Association (WOMMA) and is widely regarded as a leading expert in Word of Mouth marketing and brand evangelism.
Paul has served as an adjunct faculty member at DePaul University’s Kellstadt Graduate School of Business, teaching strategic planning and entrepreneurship. He is currently on Executive Committee of the Dean’s Board of Advisors. In addition, Paul serves on the Membership Committee for the Economic Club of Chicago and the Foundation Board for the Chicago Children’s Memorial Hospital.
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Gary Spangler
E-Business Leader, DuPont Electronic & Communication Technologies
Gary Spangler has worked for DuPont for 29 years. He holds a B.S. degree in Civil Engineering Technology and an MBA from Virginia Polytechnic Institute and State University. Gary leads E-Marketing for DuPont Electronic & Communication Technologies. DuPont has global sales of nearly $30 billion in 70 countries.
Gary’s experience at DuPont has covered a variety of assignments in Sales, Marketing and Operations. He has been a Marketing Manager specializing in the Internet for the past 10 years. Gary represents DuPont to the Word of Mouth Marketing Association (WOMMA) and has served on WOMMA’s Board of Directors. Gary currently leads WOMMA’s Brands Council that provides a forum for brand marketers to collaborate on ethical and effective Word of Mouth and Social Media marketing.
Gary has spoken on Word of Mouth and Social Media marketing to audiences in the United States and Europe including venues sponsored by the American Bar Association, the Online Media, Marketing and Advertising (OMMA) Expo, Ad-Tech, Marketing Sherpa, Cutter Consortium, Direct Marketing Association (DMA) and WOMMA. His opinions have been written in Information Week, NPV Marketing Magazine, Brand Week Magazine, BtoB Magazine and Marketing Sherpa. Gary was nominated for the DMA’s Direct Marketer of Year 2007 and his "DuPont Science Stories" word-of-mouth marketing video campaign was a national finalist for OMMA's Best Campaign in Social Media for 2007.
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Jay Walsh
Head of Communications, Wikimedia Foundation
Jay Walsh is Head of Communications at the Wikimedia Foundation, the non-profit organization that operates Wikipedia, one of the fifth most-viewed sites on the Internet. Previous to his appointment at Wikimedia, Jay worked in communications management with the Canadian Broadcasting Corporation, Canada's largest radio, TV, and new media public broadcaster.
He was introduced to communications and public relations work from an early career with the Canadian federal government, where he held escalating management roles in the the health, defence, legal, and native affairs secretariats.
Jay studied film and television writing at Concordia University in Montreal, Canada, as well as English at Mount Allison University in New Brunswick, Canada. He has a deep interest in the co-mingling of social media, branding, digital entertainment, and the free culture movement.
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Scott Wilder
Group Manager, Small Business Online Communities, Intuit
Scott K. Wilder is currently the Group Manager of Intuit's QuickBooks Online Community and Collaboration website. Before working at Intuit, he was the Vice President of Marketing and Product Development at KBtoys.com and eToys.
He has held numerous senior management positions at America Online, Apple Computer, Borders.com and American Express. When Scott worked at America Online and its subsidiary, GNN.com, Scott was involved in creating the first online advertisement and commercial website.
Scott received master's degrees from The Johns Hopkins University and New York University. He also holds a degree in Leadership Coaching from Georgetown University.
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November 17-19: WOMMA Summit 2010
First time to a WOMMA Summit? You'll want to stop by to get the 411 on all the happenings at Summit. And, meet your fellow industry colleagues to network!
Brands Only Orientation - Wed., Nov. 17 @1:30pm |
| Register Here!
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WOMMA Summit 2010
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October 2010
October 28: IBM Webinar
This webinar is for brand members of WOMMA only or brand clients of our agency members. Find out how to invite your clients by emailing Tarah@WOMMA.org.
“Social media – Twitter, LinkedIn, Facebook and the like – certainly have dramatically affected the way significant portions of the population interact with each other... |
| Register Here! |
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September 2010
September 30: Creating a Community That Sells Products
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You’ll Learn:
• How PETCO defines and measures community effectiveness across multiple campaigns and platforms· Why aligning with corporate goals helps guard against “ghost towns” and improve ROI
• Key differences between communities that impact business-driving metrics and those that don’t
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August 2010
USAA Webinar
As a social media leader in the financial services industry, USAA has made great strides toward integrating social and community programs into the company’s overall strategy. Find out how USAA is leveraging online communities, user-generated content and customer service in social channels to strengthen relationships and increase engagement with its members.
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July 2010
Brands Council Webinar:
Learn from Wow Bao and how used social tools to engage customers, build brand loyalty, and contribute to conumser conversations.
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April 2010
Brands Council Webinar:
Lessons from Intel: From Faceless to FANtastic – Real World Lessons on Effectively Engaging Your Facebook Fans
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March 2010
Brands Council Webinar:
Social Driven Business Transfomation
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February 2010
Brands Council Jam Session
with John Moore: Impact of Influentials
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January 2010
Brands Council Webinar: Implementing a Digital Strategy Across a Decentralized Brand, Franchise Organization
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Brands Council Jam Session with John Moore: Customer Service Is The New Marketing
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December 2009
Brands Council Jam Session with John Moore: The Revised FTC Guidelines: Practical Answers to Critical Questions |
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November 2009
WOMMA Summit 2009: Brands-only events and discussion at the offical Word of Mouth Marketing Summit. |
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Brands Council Jam Session with John Moore: The Internal Sell: Getting Buy-In for Your Next WOM Program |
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September 2009
Brands Council Jam Session with John Moore: From Lone Wolf to Leader of the Pack. |
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Brands Council Jam Session with John Moore: The discussion will be a breakdown of the ROI and other measurements of word of mouth & social media measurement. |
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