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2008 Wommie Award Deadline is Sept. 1, 2008!

Word of mouth marketing encompasses an amazing diversity of techniques to get people talking. Whatever the ultimate goal of a marketing initiative, there's sure to be a word of mouth technique that fits.

WOMMA's Case Study Library is a "how-to" resource intended to help you gain a better understanding of the different types of word of mouth marketing that exist, as well as how to put them to work for you. We're showcasing the best work from the best marketers, giving the people who create noteworthy word of mouth campaigns the recognition they deserve and providing an educational tool for those who want to learn a little more about this thing called "WOM."

Case Study Categories
Automate Word of Mouth Marketing Establish a User Community Track Blogs
Content Sharing Generate Buzz Track Trends
Create Pass-Along Tools or Objects Identify Influencers in Your Database Use an Evangelism Service
Create a Blog Incorporate Extroardinary Product Design Work with Consumer Generated Media
Create a Cause Influence Your Influencers Work with Nonprofits
Create a Customer Reference Program Interact with Bloggers Work with Online Communities
Create a Fan Club/Loyalist Community Organize Street Teams Work with Online Video
Create a VIP program Pre-Product Launch Marketing Work with Social Networks
Create a Viral Campaign Product Placement/Seeding/Sampling
Create an Evangelism Program Provide Excellent Customer Care Service