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WOMMA's Case Study Library:
Word of mouth marketing encompasses an amazing diversity of techniques to get people talking. Whatever the marketing challenge is, there's sure to be a word of mouth technique that fits the bill.
WOMMA's Case Study Library is a how-to resource intended to help you gain a better understanding of the different types of word of mouth marketing that exist, as well as how to put them to work for you. We're showcasing the best work from the best marketers, giving the people who create credible word of mouth campaigns the recognition they deserve, and providing a valuable educational tool for those who want to learn a little more about this thing called WOM.
Case studies have been provided to us by both members and nonmembers. WOMMA is not liable, nor responsible, for any of the content of these case studies. The material in the case studies may be dated. WOMMA recommends that if there are any questions or concerns, to reach out directly to the author of the case study for further information and details.
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Order WOM Works
Looking for the in-depth background of the best case studies of 2009? Click here to order your copy of the 2009 WOMMY Awards Case Study Book, WOM Works. A great resource for any brand or marketer.
Click here to order! |
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Final Submission Deadline is Sept. 17!
Time to put your WOM on the line and prove you are a master in word of mouth. The WOMMY Awards are the only industry awards that focus solely on WOM. Enter to win in one of the eight WOMMY categories. This year, we are featuring two new award categories: Social Media, and Innovation.
Current Entrants Include: P&G, 360i, Weber Shandwick, 1000heads, Wanda Digital, Beck AG, BBH New York, and more.
Think you have what it takes?
Learn more here and enter today!
Read the insider tips here.
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF |
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF |
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Learn from the brands and agencies that successfully developed and measured WOM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOM knowledge.
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Random House - Random Buzzers Teen Community
In 2007, Affinitive worked with Random House on a “pilot” program to help promote a teen-oriented book for an unknown, first-time author. Based on the success of the program and demonstrated passion of teen readers, the program was expanded and “Random Buzzers” was launched.... more.. |
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ABC Studios Advisory Panel: It’s Emmy Time!
ABC Studios had been working with Passenger’s customer collaboration platform and client services team to build and grow a private online community around fans of existing and new shows. The goal was to give producers and executives an opportunity to directly connect with viewers, engaging them in ongoing dialogue and incorporating that voice into the development of their shows... more.. |
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