Case Study Library

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WOMMA's Case Study Library:

Word of mouth marketing encompasses an amazing diversity of techniques to get people talking. Whatever the marketing challenge is, there's sure to be a word of mouth technique that fits the bill.

WOMMA's Case Study Library is a how-to resource intended to help you gain a better understanding of the different types of word of mouth marketing that exist, as well as how to put them to work for you. We're showcasing the best work from the best marketers, giving the people who create credible word of mouth campaigns the recognition they deserve, and providing a valuable educational tool for those who want to learn a little more about this thing called WOM.

Case studies have been provided to us by both members and nonmembers. WOMMA is not liable, nor responsible, for any of the content of these case studies. The material in the case studies may be dated. WOMMA recommends that if there are any questions or concerns, to reach out directly to the author of the case study for further information and details.

Order WOM Works

Looking for the in-depth background of the best case studies of 2009? Click here to order your copy of the 2009 WOMMY Awards Case Study Book, WOM Works. A great resource for any brand or marketer.

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Find Your Case Study

2010 WOMMY Winners	Create a Viral Campaign	Provide Excellent Customer Care Service
Archive (before 2008)	Create an Evangelism Program	Use an Evangelism Service
Content Sharing	Establish a User Community	Work with Consumer Generated Media
Create Pass-Along Tools or Objects	Generate Buzz	Work with Nonprofits
Create a Blog	Influence Your Influencers	Work with Online Communities
Create a Cause	Interact with Bloggers	Work with Online Video
Create a Customer Reference Program	Organize Street Teams	Work with Social Networks
Create a Fan Club/Loyalist Community	Pre-Product Launch Marketing
Create a VIP program	Product Placement/Seeding/Sampling

Case Study Library

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Buyers Guide & RFP Service

Find your next WOM vendor & expert company, or submit an RFP to member companies specializing in: Digital WOM, Research, Consulting, Offline WOM, or Communities.

Downloads

Before you leave, make sure you see these.

	This 25-page eBook examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011. Download eBook
	Best Practicebook: WOs GuideM in the Customer Contact Center Read the Guidebook
	Webinar Library Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars. Visit the Library
	WOM 101 Learn the art and science of creating effective marketing programs that get customers talking. Download PDF
	Ethics Toolkit The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply. Download PDF

Case Studies

Learn from the brands and agencies that successfully developed and measured WOMM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOMM knowledge.

Building A Loyal Community for the Travel Channel
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ABC Studios Advisory Panel: It’s Emmy Time!
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