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Twelpforce – Best Buy Redefines Customer Service
Ever since the Internet came along, seems like people stopped caring about customer service. They were willing to sacrifice advice and knowledge in favor of saving a few bucks and the chance to shop in their underwear. But Best Buy had built their business on expert service. And they knew their customers still needed it. Particularly in the crazily evolving...
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The Marmarati
Unilever were developing a new "extra-strong" variant of Marmite, a yeast-extract breakfast spread in the UK that is marketed as a product which you either "Love" or "Hate". Our challenge was to launch the product entirely using social media, with a premium positioning, as the new product would be more expensive than regular Marmite. In the pre-launch phase the goal...
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How Advertising Helped Boost Sony Electronics’ Word of Mouth
Does advertising affect a brand’s word of mouth? If so, can we quantify that effect? Better still, can we determine if specific media channels such as TV or online work better than others in exciting consumers to talk about that brand. Such results, while not only revealing in themselves, can help establish communications planning guidelines and insights to improve our...
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Building Momentum through Social Sharing and Content Giveaways
Founded over a decade ago, Eloqua created the marketing automation category and established itself as the provider of choice for more than 60,000 marketers across 35 countries. However, in 2010 the Company found itself up against a new style of competitor – social media savvy, content driven companies that use the social Web to their advantage. To continue to lead,...
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Coca-Cola Zero "It's Possible"
Over twenty months in 2008-2009, experiential and word-of-mouth marketing agency Escalate designed and delivered a WOMMY Award-winning program for Coca-Cola Zero. Escalate demonstrated how to integrate WOM as a strategic input into Experiential program design, execution and evaluation to drive enhanced results. Their “Experiential + WOM” approach let Coke Zero engage brand advocates and their social networks before, during and...
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Before you leave, make sure you see these.
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This 25-page eBook examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011.
Download eBook
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Best Practices Guidebook: WOM in the Customer Contact Center
Read the Guidebook
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF
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Learn from the brands and agencies that successfully developed and measured WOMM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOMM knowledge.
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Building A Loyal Community for the Travel Channel
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ABC Studios Advisory Panel: It’s Emmy Time!
more..
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