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Answer Den drives orders, traffic, and sales results for PETCO.com
PETCO created The Answer Den, a microsite that combines all their customer-generated Q&A content, powered by Bazaarvoice Ask & Answer, to enable customers to ask and answer questions at the category level, and customer response was overwhelming! PETCO ran an “Answer This!” contest from 5/30/08 to 6/28/08, promoting via email and on their site, offering PETCO gift certificate awards. Customers...
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Referral Campaign Adds 26,000 Customers and Prospects In Six Months
Studies show that two-thirds of all economic activity is influenced by customer recommendations, proving that referrals from friends and associates are the most trusted source of information for those considering buying products or services. Lear Capital, a Los Angeles-based precious metals company, can attest to the benefits of word of mouth. The company's most recent referral campaign, a $50,000 Refer-A-Friend...
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Before you leave, make sure you see these.
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This 25-page eBook examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011.
Download eBook
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Best Practicebook: WOs GuideM in the Customer Contact Center
Read the Guidebook
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF
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Learn from the brands and agencies that successfully developed and measured WOMM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOMM knowledge.
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Building A Loyal Community for the Travel Channel
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ABC Studios Advisory Panel: It’s Emmy Time!
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