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Answer Den drives orders, traffic, and sales results for PETCO.com
PETCO created The Answer Den, a microsite that combines all their customer-generated Q&A content, powered by Bazaarvoice Ask & Answer, to enable customers to ask and answer questions at the category level, and customer response was overwhelming! PETCO ran an “Answer This!” contest from 5/30/08 to 6/28/08, promoting via email and on their site, offering PETCO gift certificate awards. Customers...
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Referral Campaign Adds 26,000 Customers and Prospects In Six Months
Studies show that two-thirds of all economic activity is influenced by customer recommendations, proving that referrals from friends and associates are the most trusted source of information for those considering buying products or services. Lear Capital, a Los Angeles-based precious metals company, can attest to the benefits of word of mouth. The company's most recent referral campaign, a $50,000 Refer-A-Friend...
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Expo TV Videopinion Program to Encourage Consumer Product Dialogue
The Videopinion Program was developed to give consumers an outlet to publicly express their passion for products and services. Written product reviews can be impersonal, while Videopinion reviews were designed to convey the depth and impact of a true word of mouth experience. Videopinion reviews open the door to unique and authentic product discussions. Videopinion reviews allow consumers to connect...
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PETCO Analyzes Product Reviews to Promote Best Products & Reduce Returns
Over 60% of American households own at least one pet. Pet owners are passionate about their pets -- and the products they use. In 2005, Americans spent an estimated $35.9 billion on pets and pet-related goods and services. Leading specialty pet retailers PETCO understands that their customers are pet lovers, not just pet owners. They are dedicated to creating a...
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Webinar: When Companies Need More Than Facebook: How an Internal Social Network is an Advantage
Free for Everyone
Wed., July 8 at 12 pm EST
more... |
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
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Ethics Code
The WOMMA Ethics Code of Conduct defines best practices, unacceptable practices, and baseline rules of the road.
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Metrics Best Practice Guidebook
Provide your ideas to help improve the draft of our guide which helps to practically explain measurement & metrics.
Download & Comment |
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Read about companies that do it right. |
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Twebinars: How Radian6 Generated Brand Awareness Through Social Media and WOM
Interest in Radian6’s social-media-monitoring platform depended on a wider adoption of social media among marketing and communication professionals... more... |
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Building A Loyal Community for the Travel Channel
The Travel Channel boasts a diverse range of viewers, from armchair dreamers, living vicariously through the shows, to veteran travelers ready to plot their next trip. Travel Channel's challenge is to deliver content and consumer touch points... more.. |
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