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Provide forms or tools to make it easier for customers to talk with each other.
PETCO created The Answer Den, a microsite that combines all their customer-generated Q&A content, powered by Bazaarvoice Ask & Answer, to enable customers to ask and answer questions at the category level, and customer response was overwhelming! PETCO ran an “Answer This!” contest from 5/30/08 to 6/28/08, promoting via email and on their site, offering PETCO gift certificate awards. Customers...
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Studies show that two-thirds of all economic activity is influenced by customer recommendations, proving that referrals from friends and associates are the most trusted source of information for those considering buying products or services. Lear Capital, a Los Angeles-based precious metals company, can attest to the benefits of word of mouth. The company's most recent referral campaign, a $50,000 Refer-A-Friend...
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The Videopinion Program was developed to give consumers an outlet to publicly express their passion for products and services. Written product reviews can be impersonal, while Videopinion reviews were designed to convey the depth and impact of a true word of mouth experience. Videopinion reviews open the door to unique and authentic product discussions. Videopinion reviews allow consumers to connect...
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Over 60% of American households own at least one pet. Pet owners are passionate about their pets -- and the products they use. In 2005, Americans spent an estimated $35.9 billion on pets and pet-related goods and services. Leading specialty pet retailers PETCO understands that their customers are pet lovers, not just pet owners. They are dedicated to creating a...
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