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Give away useful company knowledge freely in various formats (podcast, blog, white papers, etc.) so people will talk about it.
A majority of mortgage consumers do research online before choosing a mortgage product and mortgage company. Reaching those in the "research" phase is critical to influencing potential customers. That's why Quicken Loans saw a huge opportunity available with the launch of Yahoo! Answers and began putting together a program to become active in the Answers community; we wanted to provide...
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Pfizer wanted to create an online educational health forum. Pfizer enlisted MultiVu to create the video content for podcast and web-based delivery that is the basis of HealthPolitics.org. Case Study: "Health Politics with Dr. Mike Magee" is a weekly internet-based electronic media program that explores complex topics at the intersection of health care and policy. Supported by veteran health leader...
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