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How Microsoft Windows Has Delighted Empty Nesters
A growing segment of the population is “Empty Nesters,” people who are broadly defined as 55 to 75 year olds whose children have left the house. For the most part, these people haven’t had the benefit of learning about technology in their lifestyle landscape and being spoken to in their language. For these reasons, Windows decided to reach out to...
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How Quicken Loans Became A Yahoo! Answers Knowledge Partner
A majority of mortgage consumers do research online before choosing a mortgage product and mortgage company. Reaching those in the "research" phase is critical to influencing potential customers. That's why Quicken Loans saw a huge opportunity available with the launch of Yahoo! Answers and began putting together a program to become active in the Answers community; we wanted to provide...
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MultiVu Helps HealthPolitics.org Increase Audience Through Specialized Internet Programming
Pfizer wanted to create an online educational health forum. Pfizer enlisted MultiVu to create the video content for podcast and web-based delivery that is the basis of HealthPolitics.org. Case Study: "Health Politics with Dr. Mike Magee" is a weekly internet-based electronic media program that explores complex topics at the intersection of health care and policy. Supported by veteran health leader...
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Webinar: When Companies Need More Than Facebook: How an Internal Social Network is an Advantage
Free for Everyone
Wed., July 8 at 12 pm EST
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF |
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Ethics Code
The WOMMA Ethics Code of Conduct defines best practices, unacceptable practices, and baseline rules of the road.
Download PDF |
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Metrics Best Practice Guidebook
Provide your ideas to help improve the draft of our guide which helps to practically explain measurement & metrics.
Download & Comment |
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Read about companies that do it right. |
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Twebinars: How Radian6 Generated Brand Awareness Through Social Media and WOM
Interest in Radian6’s social-media-monitoring platform depended on a wider adoption of social media among marketing and communication professionals... more... |
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Building A Loyal Community for the Travel Channel
The Travel Channel boasts a diverse range of viewers, from armchair dreamers, living vicariously through the shows, to veteran travelers ready to plot their next trip. Travel Channel's challenge is to deliver content and consumer touch points... more.. |
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