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Intuit's Just Start Campaign Sparks an Entrepreneurial Revolution
Seventy-five percent of Americans dream of starting their own business. Intuit’s Just Start campaign was designed to spark an entrepreneurial revolution by inspiring, empowering and guiding Americans to achieve this dream. While 4 million small businesses use Intuit’s QuickBooks, many new entrepreneurs are unaware of the need for financial software. Therefore, along with providing inspiration and guidance, the campaign was...
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Cross-Country Hype for a Ride for Three Reasons
Bob Lee, a 65-year-old cancer survivor, is riding his bicycle 6,500 miles across America in A Ride for Three Reasons. 100% of all donations will go to three charities: American Cancer Society, Les Turner ALS Foundation and National Hospice Foundation. Quicken Loans is the main sponsor of A Ride for Three Reasons and we have created a new website and...
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Allstate "Keep the Drive" Evangelizes Safe Teen Driving
The Allstate Foundation is an independent, charitable organization that recently conducted a national survey of teen driving attitudes and behaviors. In 2006, Allstate and Edelman created a teen-to-teen movement, Keep the Drive, designed to harness the power of peer influence to help teens make responsible choices when in a car as a driver or passenger. The program provided teens with...
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Creating Teen ViralMentalists for an Anti-Tobacco Use Movement
Challenge: When South Carolina received their tobacco settlement, the Department of Health and Environmental Control was tasked to create an awareness campaign for youth about the dangers of tobacco use. So, they tapped Brains on Fire to tackle a big issue in Big Tobacco's back yard. Position and Solution: When we surveyed the landscape, we saw that other states were...
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF |
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Learn from the brands and agencies that successfully developed and measured WOM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOM knowledge.
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31 Days of the Dragon
HP provided 31 HDX “Dragon” systems to 31 selected influencers for 31 days to give away to lucky readers of their sites. 31 top bloggers promoted the contest, HP, the HDX Dragon and each other, this has never happened before and it showed the collective power of a community banding together. Bloggers created and shared custom marketing materials, including a dedicated site, graphics, logos, videos and RSS feeds... more.. |
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The Atlas Solution: Stimulate the Economy, and Creating Buzz
The client is an upscale shopping center that opened just two years ago in the middle of a working class area of Queens, New York. An outdoor center, the owner found that the most difficult time of year was the post-holiday winter months. With the economy slumping in January ‘08, the Shops wanted to create something that would generate a lot of attention, speak directly to consumers concerns about the economy, and drive traffic to the center... more.. |
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