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Intuit's Just Start Campaign Sparks an Entrepreneurial Revolution
Seventy-five percent of Americans dream of starting their own business. Intuit’s Just Start campaign was designed to spark an entrepreneurial revolution by inspiring, empowering and guiding Americans to achieve this dream. While 4 million small businesses use Intuit’s QuickBooks, many new entrepreneurs are unaware of the need for financial software. Therefore, along with providing inspiration and guidance, the campaign was...
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Cross-Country Hype for a Ride for Three Reasons
Bob Lee, a 65-year-old cancer survivor, is riding his bicycle 6,500 miles across America in A Ride for Three Reasons. 100% of all donations will go to three charities: American Cancer Society, Les Turner ALS Foundation and National Hospice Foundation. Quicken Loans is the main sponsor of A Ride for Three Reasons and we have created a new website and...
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Allstate "Keep the Drive" Evangelizes Safe Teen Driving
The Allstate Foundation is an independent, charitable organization that recently conducted a national survey of teen driving attitudes and behaviors. In 2006, Allstate and Edelman created a teen-to-teen movement, Keep the Drive, designed to harness the power of peer influence to help teens make responsible choices when in a car as a driver or passenger. The program provided teens with...
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Creating Teen ViralMentalists for an Anti-Tobacco Use Movement
Challenge: When South Carolina received their tobacco settlement, the Department of Health and Environmental Control was tasked to create an awareness campaign for youth about the dangers of tobacco use. So, they tapped Brains on Fire to tackle a big issue in Big Tobacco's back yard. Position and Solution: When we surveyed the landscape, we saw that other states were...
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Webinar: When Companies Need More Than Facebook: How an Internal Social Network is an Advantage
Free for Everyone
Wed., July 8 at 12 pm EST
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF |
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Ethics Code
The WOMMA Ethics Code of Conduct defines best practices, unacceptable practices, and baseline rules of the road.
Download PDF |
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Metrics Best Practice Guidebook
Provide your ideas to help improve the draft of our guide which helps to practically explain measurement & metrics.
Download & Comment |
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Read about companies that do it right. |
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Twebinars: How Radian6 Generated Brand Awareness Through Social Media and WOM
Interest in Radian6’s social-media-monitoring platform depended on a wider adoption of social media among marketing and communication professionals... more... |
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Building A Loyal Community for the Travel Channel
The Travel Channel boasts a diverse range of viewers, from armchair dreamers, living vicariously through the shows, to veteran travelers ready to plot their next trip. Travel Channel's challenge is to deliver content and consumer touch points... more.. |
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