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Provide ways for passionate customers to get involved with decision-making on your product or service, and encourage them to tell others about their experience.
Bob Lee, a 65-year-old cancer survivor, is riding his bicycle 6,500 miles across America in A Ride for Three Reasons. 100% of all donations will go to three charities: American Cancer Society, Les Turner ALS Foundation and National Hospice Foundation. Quicken Loans is the main sponsor of A Ride for Three Reasons and we have created a new website and...
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The Allstate Foundation is an independent, charitable organization that recently conducted a national survey of teen driving attitudes and behaviors. In 2006, Allstate and Edelman created a teen-to-teen movement, Keep the Drive, designed to harness the power of peer influence to help teens make responsible choices when in a car as a driver or passenger. The program provided teens with...
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Challenge: When South Carolina received their tobacco settlement, the Department of Health and Environmental Control was tasked to create an awareness campaign for youth about the dangers of tobacco use. So, they tapped Brains on Fire to tackle a big issue in Big Tobacco's back yard. Position and Solution: When we surveyed the landscape, we saw that other states were...
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