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Utilizing Word Of Mouth To Increase Subscribers
Challenge: Mad Mariner is an online boating magazine that publishes maritime stories daily. The website is filled with boating resources from expert advice on projects, to honest reviews of boats and nautical equipment that are available to subscribers. Mad Mariner sought to grow its online audience and increase the number of people who sign-up for the free 30-day trial offer....
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Rackspace Hosting: Fanatical Support and Customer References
At Rackspace Hosting we are known worldwide for our focus on customer satisfaction, trademarked Fanatical Support® as our promise to our customers to go above and beyond what they require to run a successful business. Our reputation quickly spread through word-of-mouth, but relying on this alone would not achieve our growth targets. Decision makers deserved to hear firsthand how tangible...
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Before you leave, make sure you see these.
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This 25-page eBook examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011.
Download eBook
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Best Practicebook: WOs GuideM in the Customer Contact Center
Read the Guidebook
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF
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Learn from the brands and agencies that successfully developed and measured WOMM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOMM knowledge.
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Building A Loyal Community for the Travel Channel
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ABC Studios Advisory Panel: It’s Emmy Time!
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