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Utilizing Word Of Mouth To Increase Subscribers
Challenge: Mad Mariner is an online boating magazine that publishes maritime stories daily. The website is filled with boating resources from expert advice on projects, to honest reviews of boats and nautical equipment that are available to subscribers. Mad Mariner sought to grow its online audience and increase the number of people who sign-up for the free 30-day trial offer....
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Rackspace Hosting: Fanatical Support and Customer References
At Rackspace Hosting we are known worldwide for our focus on customer satisfaction, trademarked Fanatical Support® as our promise to our customers to go above and beyond what they require to run a successful business. Our reputation quickly spread through word-of-mouth, but relying on this alone would not achieve our growth targets. Decision makers deserved to hear firsthand how tangible...
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Webinar: When Companies Need More Than Facebook: How an Internal Social Network is an Advantage
Free for Everyone
Wed., July 8 at 12 pm EST
more... |
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF |
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Ethics Code
The WOMMA Ethics Code of Conduct defines best practices, unacceptable practices, and baseline rules of the road.
Download PDF |
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Metrics Best Practice Guidebook
Provide your ideas to help improve the draft of our guide which helps to practically explain measurement & metrics.
Download & Comment |
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Read about companies that do it right. |
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Twebinars: How Radian6 Generated Brand Awareness Through Social Media and WOM
Interest in Radian6’s social-media-monitoring platform depended on a wider adoption of social media among marketing and communication professionals... more... |
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Building A Loyal Community for the Travel Channel
The Travel Channel boasts a diverse range of viewers, from armchair dreamers, living vicariously through the shows, to veteran travelers ready to plot their next trip. Travel Channel's challenge is to deliver content and consumer touch points... more.. |
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