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Provide support tools and recognition to a fan club to encourage them to support your brand.
The growing popularity of online video-sharing and digital music created a perfect combination for Yahoo! Music to engage music enthusiasts with a one-of-a-kind promotion. Yahoo! Music created a program called "Get Your Freak On" where fans are invited to star in user-generated music videos for their favorite artists and songs. This ongoing program has resulted in wildly popular videos for...
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People to People Student Ambassador Programs -- the largest student travel organization in the country -- provides educational opportunities for K-12 students in to travel to foreign countries to learn about their histories, governments, and cultures. The programs enjoy a 98% satisfaction rating among participants, but suffer from extremely low awareness. Challenge: Since students must be nominated and accepted into...
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Working with agencies BBDO Detroit and PHD, and at the direction of the Dodge brand, Organic created an in-depth persona for its target audience. Through the development of this persona, it was found that MySpace was the perfect media target for this campaign Dodge placed Pig & Bear as a featured profile on MySpace, and also pushed ad units within...
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MusiChristian.com has many loyal customers and was in search of a way to engage them in promoting their summer sale and website re-launch called Launch Party 2006. The Ground Force Network provided a solution by creating a platform in which to launch a customer community called "Launch Party Insiders" in support of this one-month promotion. Ground Force launched the customer...
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Challenge: Square Enix, a leading developer, publisher, and distributor of video games, was looking to launch the latest title in the Dragon Quest series -- a legendary franchise that had sold more than 40 million copies worldwide. While the series had been wildly popular in Japan, it had a diminished presence in North America. How could they generate enthusiasm and...
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