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Building A Loyal Community for the Travel Channel
The Travel Channel boasts a diverse range of viewers, from armchair dreamers, living vicariously through the shows, to veteran travelers ready to plot their next trip. Travel Channel's challenge is to deliver content and consumer touch points that appeal to a diverse range of impassioned audiences. There were two over-arching objectives of the social media initiative: 1) Identify and establish...
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Yahoo! Music "Get Your Freak On"
The growing popularity of online video-sharing and digital music created a perfect combination for Yahoo! Music to engage music enthusiasts with a one-of-a-kind promotion. Yahoo! Music created a program called "Get Your Freak On" where fans are invited to star in user-generated music videos for their favorite artists and songs. This ongoing program has resulted in wildly popular videos for...
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Student Social Networking Site Builds Loyalty and Generates New Travelers
People to People Student Ambassador Programs -- the largest student travel organization in the country -- provides educational opportunities for K-12 students in to travel to foreign countries to learn about their histories, governments, and cultures. The programs enjoy a 98% satisfaction rating among participants, but suffer from extremely low awareness. Challenge: Since students must be nominated and accepted into...
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All New 2007 Dodge Caliber, Pig & Bear Campaign
Working with agencies BBDO Detroit and PHD, and at the direction of the Dodge brand, Organic created an in-depth persona for its target audience. Through the development of this persona, it was found that MySpace was the perfect media target for this campaign Dodge placed Pig & Bear as a featured profile on MySpace, and also pushed ad units within...
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Ground Force Network's Campaign to Launch Online Retailer's Customer Community
MusiChristian.com has many loyal customers and was in search of a way to engage them in promoting their summer sale and website re-launch called Launch Party 2006. The Ground Force Network provided a solution by creating a platform in which to launch a customer community called "Launch Party Insiders" in support of this one-month promotion. Ground Force launched the customer...
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Square Enix's Enthusiast Community Program to Promote Dragon Quest VIII
Challenge: Square Enix, a leading developer, publisher, and distributor of video games, was looking to launch the latest title in the Dragon Quest series -- a legendary franchise that had sold more than 40 million copies worldwide. While the series had been wildly popular in Japan, it had a diminished presence in North America. How could they generate enthusiasm and...
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WOMMA is accepting applications for School of WOM “faculty members” to present business case studies and best practices showcasing proven Word of Mouth & Social Media programs that generate customer-driven conversations.
Learn more and apply today!
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Updates and reactions to the FTC's Guides Concerning the Use of Endorsements and Testimonials in Advertising. Learn More |
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF |
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF |
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Learn from the brands and agencies that successfully developed and measured WOM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOM knowledge.
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31 Days of the Dragon
HP provided 31 HDX “Dragon” systems to 31 selected influencers for 31 days to give away to lucky readers of their sites. 31 top bloggers promoted the contest, HP, the HDX Dragon and each other, this has never happened before and it showed the collective power of a community banding together. Bloggers created and shared custom marketing materials, including a dedicated site, graphics, logos, videos and RSS feeds... more.. |
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The Atlas Solution: Stimulate the Economy, and Creating Buzz
The client is an upscale shopping center that opened just two years ago in the middle of a working class area of Queens, New York. An outdoor center, the owner found that the most difficult time of year was the post-holiday winter months. With the economy slumping in January ‘08, the Shops wanted to create something that would generate a lot of attention, speak directly to consumers concerns about the economy, and drive traffic to the center... more.. |
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