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TurboTax TaxRap
Intuit is a traditionally conservative, 25-year old financial services company with market-leading products like TurboTax, Quicken, and Quickbooks. How many companies like that launch viral campaigns? Not many. Even still, when the idea of launching a viral marketing campaign arose, rather than dip our toes in the water we decided to jump head first into launching our first campaign -...
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Chevrolet Aveo "Get Real" Viral Success
Strawberry Frog (now Amsterdam) and Chevrolet produced creative that poked fun at their competition, in a humorous way. The 7th Chamber seeded the video with their well researched and proven viral marketing strategies. Tracked through 7th Chamber's Diffusion Media Tracker, which monitored views, audience demographic breakdown, location, comments, # of embeds, # of sites and blogs, key word returns from...
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Klondike
Klondike engaged consumers in the "What Would You Do for a Klondike Bar?" video contest to refresh consumer connection with the well-known Unilever Klondike brand. Consumers were asked to create and submit their own video showing what they would do for a Klondike Bar. To support and drive entries for the video contest, Klondike built an integrated viral strategy utilizing...
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
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Learn from the brands and agencies that successfully developed and measured WOM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOM knowledge.
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31 Days of the Dragon
HP provided 31 HDX “Dragon” systems to 31 selected influencers for 31 days to give away to lucky readers of their sites. 31 top bloggers promoted the contest, HP, the HDX Dragon and each other, this has never happened before and it showed the collective power of a community banding together. Bloggers created and shared custom marketing materials, including a dedicated site, graphics, logos, videos and RSS feeds... more.. |
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The Atlas Solution: Stimulate the Economy, and Creating Buzz
The client is an upscale shopping center that opened just two years ago in the middle of a working class area of Queens, New York. An outdoor center, the owner found that the most difficult time of year was the post-holiday winter months. With the economy slumping in January ‘08, the Shops wanted to create something that would generate a lot of attention, speak directly to consumers concerns about the economy, and drive traffic to the center... more.. |
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