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Chevrolet Aveo "Get Real" Viral Success
Strawberry Frog (now Amsterdam) and Chevrolet produced creative that poked fun at their competition, in a humorous way. The 7th Chamber seeded the video with their well researched and proven viral marketing strategies. Tracked through 7th Chamber's Diffusion Media Tracker, which monitored views, audience demographic breakdown, location, comments, # of embeds, # of sites and blogs, key word returns from Google.
And...Chevy achieved 1,792,444 views, 300+ conversations and placement/coverage on 184 carefully chosen sites and blogs. Most comments referenced the amusing nature of the ad and generated good will and positive "buzz" a key Chevrolet objective worldwide.
YouTube "Awards": Most viewed of the day, Top Rated, Most Discussed and Most Responded to in Auto and Vehicles. The quality viral commercial created by Strawberry Frog and Chevy also achieved the same YouTube awards in important Chevrolet identified markets such as Germany, Hong Kong, Brazil, France, Australia, Canada, Italy and the UK.
The campaign continues to create discussion and find new audiences daily.
Client: Chevrolet AVEO
Agency: Amsterdam Worldwide (Strawberry Frog)
Budget: Undisclosed
Date of Campaign: April 29th 2008 for 12 Weeks
Case Study URL: http://www.the7thchamber.com/casestudies.asp
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Learn from the brands and agencies that successfully developed and measured WOM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOM knowledge.
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31 Days of the Dragon
HP provided 31 HDX “Dragon” systems to 31 selected influencers for 31 days to give away to lucky readers of their sites. 31 top bloggers promoted the contest, HP, the HDX Dragon and each other, this has never happened before and it showed the collective power of a community banding together. Bloggers created and shared custom marketing materials, including a dedicated site, graphics, logos, videos and RSS feeds... more.. |
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The Atlas Solution: Stimulate the Economy, and Creating Buzz
The client is an upscale shopping center that opened just two years ago in the middle of a working class area of Queens, New York. An outdoor center, the owner found that the most difficult time of year was the post-holiday winter months. With the economy slumping in January ‘08, the Shops wanted to create something that would generate a lot of attention, speak directly to consumers concerns about the economy, and drive traffic to the center... more.. |
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