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Survivors raising their voices for good
Voices of MammoSite is evangelist marketing: a national, volunteer-based, ambassador program supporting a unique breast conservation therapy for breast cancer patients. MammoSite 5-Day Targeted Radiation Therapy is a short-duration alternative to the challenges presented by typical therapy (lumpectomy, then 6-8 weeks of whole breast radiation), and to the physical/emotional trauma of mastectomy. The Challenge: In 2007 roughly 126,000 women were...
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Charleston Parks Conservancy, Building a Movement of Loud & Proud Park Lovers
OPPORTUNITY Create a movement of passionate park lovers that could generate excitement about the parks (not just the CPC) and provide essential “sweat” equity for sustainable, citywide park improvement/preservation. CHALLENGES - 120 “parks” in Charleston, from highway medians to small neighborhood green spaces, with no way for people to even know about most of them. - No outlet for caring...
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Random House - Random Buzzers Teen Community
In 2007, Affinitive worked with Random House on a “pilot” program to help promote a teen-oriented book for an unknown, first-time author. Based on the success of the program and demonstrated passion of teen readers, the program was expanded and “Random Buzzers” was launched. Random Buzzers (http://www.randombuzzers.com) is a teen-focused book community/social platform that allows teens with an interest in...
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How NIVEA FOR MEN got men talking through their partners!
NIVEA FOR MEN (NFM) were looking for a channel to engage and educate men about the benefits of a daily face care regime. Understanding that women are the main household shoppers for their products, NFM needed to get the women on board to encourage their partners to try their products and then spread the word. The Word Of Mouth Company...
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Before you leave, make sure you see these.
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This 25-page eBook examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011.
Download eBook
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Best Practicebook: WOs GuideM in the Customer Contact Center
Read the Guidebook
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF
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Learn from the brands and agencies that successfully developed and measured WOMM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOMM knowledge.
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Building A Loyal Community for the Travel Channel
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ABC Studios Advisory Panel: It’s Emmy Time!
more..
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