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Survivors raising their voices for good
Voices of MammoSite is evangelist marketing: a national, volunteer-based, ambassador program supporting a unique breast conservation therapy for breast cancer patients. MammoSite 5-Day Targeted Radiation Therapy is a short-duration alternative to the challenges presented by typical therapy (lumpectomy, then 6-8 weeks of whole breast radiation), and to the physical/emotional trauma of mastectomy. The Challenge: In 2007 roughly 126,000 women were...
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Charleston Parks Conservancy, Building a Movement of Loud & Proud Park Lovers
OPPORTUNITY Create a movement of passionate park lovers that could generate excitement about the parks (not just the CPC) and provide essential “sweat” equity for sustainable, citywide park improvement/preservation. CHALLENGES - 120 “parks” in Charleston, from highway medians to small neighborhood green spaces, with no way for people to even know about most of them. - No outlet for caring...
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Random House - Random Buzzers Teen Community
In 2007, Affinitive worked with Random House on a “pilot” program to help promote a teen-oriented book for an unknown, first-time author. Based on the success of the program and demonstrated passion of teen readers, the program was expanded and “Random Buzzers” was launched. Random Buzzers (http://www.randombuzzers.com) is a teen-focused book community/social platform that allows teens with an interest in...
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How NIVEA FOR MEN got men talking through their partners!
NIVEA FOR MEN (NFM) were looking for a channel to engage and educate men about the benefits of a daily face care regime. Understanding that women are the main household shoppers for their products, NFM needed to get the women on board to encourage their partners to try their products and then spread the word. The Word Of Mouth Company...
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Nokia Builds an Evangelism Program for Smartphone SoftwareFans
The Challenge: Nokia typically competes against mobile phone manufacturers such as Motorola and Samsung on qualities such as hardware design and ease of use. Nokia has led these competitors in mindshare, value share, and marketshare for the last 10 years. Nokia’s services and software, including the popular but little-known S60 brand meanwhile, have struggled for mindshare against new competitors such...
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
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Learn from the brands and agencies that successfully developed and measured WOM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOM knowledge.
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31 Days of the Dragon
HP provided 31 HDX “Dragon” systems to 31 selected influencers for 31 days to give away to lucky readers of their sites. 31 top bloggers promoted the contest, HP, the HDX Dragon and each other, this has never happened before and it showed the collective power of a community banding together. Bloggers created and shared custom marketing materials, including a dedicated site, graphics, logos, videos and RSS feeds... more.. |
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The Atlas Solution: Stimulate the Economy, and Creating Buzz
The client is an upscale shopping center that opened just two years ago in the middle of a working class area of Queens, New York. An outdoor center, the owner found that the most difficult time of year was the post-holiday winter months. With the economy slumping in January ‘08, the Shops wanted to create something that would generate a lot of attention, speak directly to consumers concerns about the economy, and drive traffic to the center... more.. |
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