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Colgate Smiles Shared 'round the World
Colgate and VML created the Colgate Smiles campaign which creates interest and excitement around the power of a Colgate Smile. Recognizing the importance of consumer engagement to gain an edge in the highly competitive consumer packaged goods industry, we wanted to connect with consumers in a meaningful way that would support the Colgate brand promise. The Colgate Smiles online program...
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Re-introducing TV Guide Through Online WOM
TV Guide invested heavily to become a multi-platform entertainment media company; however, people still associated the brand with unsophisticated scrolling channel listing and the antiquated pocket-size magazine. As part of a large branding campaign effort to re-introduce the brand, TV Guide turned to BzzAgent to launch a comprehensive word-of-mouth campaign. Part of the campaign strategy included a digital component executed...
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BzzAgent Frogpond Hopping With Online Word of Mouth
When BzzAgent dredged its “Frogpond” in July 2007, it didn’t know how many of its 300,000 Agents would visit. After all, Agents had grown accustomed to receiving physical products in the mail. How would they react to programs that included no product samples, no coupons, and no rewards? About a dozen online properties bet that Agents would react positively. The...
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Webinar: When Companies Need More Than Facebook: How an Internal Social Network is an Advantage
Free for Everyone
Wed., July 8 at 12 pm EST
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF |
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Ethics Code
The WOMMA Ethics Code of Conduct defines best practices, unacceptable practices, and baseline rules of the road.
Download PDF |
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Metrics Best Practice Guidebook
Provide your ideas to help improve the draft of our guide which helps to practically explain measurement & metrics.
Download & Comment |
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Read about companies that do it right. |
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Twebinars: How Radian6 Generated Brand Awareness Through Social Media and WOM
Interest in Radian6’s social-media-monitoring platform depended on a wider adoption of social media among marketing and communication professionals... more... |
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Building A Loyal Community for the Travel Channel
The Travel Channel boasts a diverse range of viewers, from armchair dreamers, living vicariously through the shows, to veteran travelers ready to plot their next trip. Travel Channel's challenge is to deliver content and consumer touch points... more.. |
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