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Colgate Smiles Shared 'round the World
Colgate and VML created the Colgate Smiles campaign which creates interest and excitement around the power of a Colgate Smile. Recognizing the importance of consumer engagement to gain an edge in the highly competitive consumer packaged goods industry, we wanted to connect with consumers in a meaningful way that would support the Colgate brand promise. The Colgate Smiles online program...
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Re-introducing TV Guide Through Online WOM
TV Guide invested heavily to become a multi-platform entertainment media company; however, people still associated the brand with unsophisticated scrolling channel listing and the antiquated pocket-size magazine. As part of a large branding campaign effort to re-introduce the brand, TV Guide turned to BzzAgent to launch a comprehensive word-of-mouth campaign. Part of the campaign strategy included a digital component executed...
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Before you leave, make sure you see these.
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This 25-page eBook examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011.
Download eBook
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Best Practicebook: WOs GuideM in the Customer Contact Center
Read the Guidebook
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF
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Learn from the brands and agencies that successfully developed and measured WOMM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOMM knowledge.
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Building A Loyal Community for the Travel Channel
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ABC Studios Advisory Panel: It’s Emmy Time!
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