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Create postcards, forward-to-a-friend forms, stickers, and other tools that make it easier for friends to share knowledge and information with each other.
Colgate and VML created the Colgate Smiles campaign which creates interest and excitement around the power of a Colgate Smile. Recognizing the importance of consumer engagement to gain an edge in the highly competitive consumer packaged goods industry, we wanted to connect with consumers in a meaningful way that would support the Colgate brand promise. The Colgate Smiles online program...
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TV Guide invested heavily to become a multi-platform entertainment media company; however, people still associated the brand with unsophisticated scrolling channel listing and the antiquated picket-size magazine. As part of a large branding campaign effort to re-introduce the brand, TV Guide turned to BzzAgent to launch a comprehensive word-of-mouth campaign. Part of the campaign strategy included a digital component executed...
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When BzzAgent dredged its “Frogpond” in July 2007, it didn’t know how many of its 300,000 Agents would visit. After all, Agents had grown accustomed to receiving physical products in the mail. How would they react to programs that included no product samples, no coupons, and no rewards? About a dozen online properties bet that Agents would react positively. The...
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