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Create an online or offline group for users to communicate with each other, share information, offer group support, and build loyalty.
Working alongside the My Coke Rewards team, Passenger collaborated with parents and members of their private online community to develop the My Coke Rewards for Schools, a new extension of the popular rewards program designed to help students and schools in need. Parents can earn points from participating Coca-Cola packages and donate them to any participating school they choose whereupon...
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Based on the positive reception of the adidas “New School of Thought” campaign to be used in all Style-focused brick and mortar stores nationwide, the adidas Retail Marketing team worked with Passenger to fine-tune the creative direction started with their lead creative agency 180 by building and cultivating an online community. Community-gleaned insights showed adidas that the community felt the...
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People love to ski, and skiing is a social activity. The "All for One" season pass gave passholders living in the northeastern U.S. the unique opportunity to explore all of American Skiing Company's (ASC) northeast resorts -- Killington, Mount Snow, Attitash, Sugarloaf, and Sunday River. ASC had been exploring opportunities within social media and wanted to create a program that...
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Digital Scrapbookers download images at a rate that results in their collections growing exponentially. Organizing soon becomes an obvious necessity. In conjunction with ACDSee staff, we utilized WOM and Web 2.0 tools to introduce ACDSee's powerful organizing capabilities to digital scrapbookers. The conversation started with a post in a forum outlining how ACDSee Photo Manager met our organizing needs. People...
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Challenge: In any extremely competitive online market the challenge to drive conversion, increase customer engagement, and lower return rates is at the forefront of every marketers mind. PETCO, a leading retailer of premium pet food, supplies, and services expressed the need to find an innovative way to harness its customer voice to improve its business. Solution: PETCO knew that they...
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In December 2005, Yahoo! launched a new community designed to harness the world's knowledge. When you have a question, Yahoo! Answers connects you to more than 400 million Yahoo! users to find you an answer. The underlying concept is simple but powerful -- what the world knows is vast, and tapping into that collective wisdom enables you to unlock the...
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To build awareness around the 2007 Compass, Jeep wanted to build a social networking campaign that tapped into the power of MySpace. Since MySpace was known for promoting emerging musical artists, Jeep wanted to leverage this and tie it in to one of the top selling points of the new Compass -- a powerful stereo system. To do this, Jeep...
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