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Coca Cola and Passenger Team Up to Create “My Coke Rewards for Schools”
Working alongside the My Coke Rewards team, Passenger collaborated with parents and members of their private online community to develop the My Coke Rewards for Schools, a new extension of the popular rewards program designed to help students and schools in need. Parents can earn points from participating Coca-Cola packages and donate them to any participating school they choose whereupon...
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adidas' "New School of Thought" Community
adidas, the world’s second largest sporting goods retailer, recently launched a successful campaign entitled “New School of Thought” “ a back-to-school marketing push that gives users access to free music from electro sensation Ultraviolet Sound and a 30% discount on adidas Originals items. This campaign was rolled out to retail stores nationwide and was highly successful in recruiting new consumers...
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American Skiing Company -- MyA41.com Passholder Community
People love to ski, and skiing is a social activity. The "All for One" season pass gave passholders living in the northeastern U.S. the unique opportunity to explore all of American Skiing Company's (ASC) northeast resorts -- Killington, Mount Snow, Attitash, Sugarloaf, and Sunday River. ASC had been exploring opportunities within social media and wanted to create a program that...
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WOM Brings ACDSee to DigiScrappers
Digital Scrapbookers download images at a rate that results in their collections growing exponentially. Organizing soon becomes an obvious necessity. In conjunction with ACDSee staff, we utilized WOM and Web 2.0 tools to introduce ACDSee's powerful organizing capabilities to digital scrapbookers. The conversation started with a post in a forum outlining how ACDSee Photo Manager met our organizing needs. People...
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PETCO Uses Online-WOM to Drive Conversion and Lower Return Rates
Challenge: In any extremely competitive online market the challenge to drive conversion, increase customer engagement, and lower return rates is at the forefront of every marketers mind. PETCO, a leading retailer of premium pet food, supplies, and services expressed the need to find an innovative way to harness its customer voice to improve its business. Solution: PETCO knew that they...
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Yahoo! Answers -- A Global Exchange of the World's Knowledge
In December 2005, Yahoo! launched a new community designed to harness the world's knowledge. When you have a question, Yahoo! Answers connects you to more than 400 million Yahoo! users to find you an answer. The underlying concept is simple but powerful -- what the world knows is vast, and tapping into that collective wisdom enables you to unlock the...
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2007 Jeep Compass Uncharted Campaign
To build awareness around the 2007 Compass, Jeep wanted to build a social networking campaign that tapped into the power of MySpace. Since MySpace was known for promoting emerging musical artists, Jeep wanted to leverage this and tie it in to one of the top selling points of the new Compass -- a powerful stereo system. To do this, Jeep...
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Webinar: When Companies Need More Than Facebook: How an Internal Social Network is an Advantage
Free for Everyone
Wed., July 8 at 12 pm EST
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF |
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Ethics Code
The WOMMA Ethics Code of Conduct defines best practices, unacceptable practices, and baseline rules of the road.
Download PDF |
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Metrics Best Practice Guidebook
Provide your ideas to help improve the draft of our guide which helps to practically explain measurement & metrics.
Download & Comment |
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Read about companies that do it right. |
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Twebinars: How Radian6 Generated Brand Awareness Through Social Media and WOM
Interest in Radian6’s social-media-monitoring platform depended on a wider adoption of social media among marketing and communication professionals... more... |
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Building A Loyal Community for the Travel Channel
The Travel Channel boasts a diverse range of viewers, from armchair dreamers, living vicariously through the shows, to veteran travelers ready to plot their next trip. Travel Channel's challenge is to deliver content and consumer touch points... more.. |
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