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Coca Cola and Passenger Team Up to Create “My Coke Rewards for Schools”
Working alongside the My Coke Rewards team, Passenger collaborated with parents and members of their private online community to develop the My Coke Rewards for Schools, a new extension of the popular rewards program designed to help students and schools in need. Parents can earn points from participating Coca-Cola packages and donate them to any participating school they choose whereupon administrators can redeem them for needed resources from the schools rewards catalog. Contributions from the My Coke Rewards Community were instrumental in gaining feedback on the name for the program; understanding what school rewards were most important to parents, and devising ideas to increase participation at launch and on an ongoing basis. The impact has been twofold - not only did the My Coke Rewards Team incorporate these insights into the design and execution of an incredibly important educational program, but the ancillary word-of-mouth facets of this project have also encouraged parents, teachers and students to connect with their local communities and make an impact offline.
Client: Coca Cola
Agency: Passenger
Budget: Undisclosed
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Learn from the brands and agencies that successfully developed and measured WOM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOM knowledge.
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31 Days of the Dragon
HP provided 31 HDX “Dragon” systems to 31 selected influencers for 31 days to give away to lucky readers of their sites. 31 top bloggers promoted the contest, HP, the HDX Dragon and each other, this has never happened before and it showed the collective power of a community banding together. Bloggers created and shared custom marketing materials, including a dedicated site, graphics, logos, videos and RSS feeds... more.. |
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The Atlas Solution: Stimulate the Economy, and Creating Buzz
The client is an upscale shopping center that opened just two years ago in the middle of a working class area of Queens, New York. An outdoor center, the owner found that the most difficult time of year was the post-holiday winter months. With the economy slumping in January ‘08, the Shops wanted to create something that would generate a lot of attention, speak directly to consumers concerns about the economy, and drive traffic to the center... more.. |
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