|
 |
| |
Quicken Loans Uses Word of Mouth-izzle to Make Quizzle Shine-izzle
The launch and success of Quizzle.com is the biggest word of mouth marketing win in Quicken Loans’ history. If this case study doesn’t prove the obvious value of word of mouth, we aren’t sure what does.
Quizzle is a departure for Quicken Loans from our normal direct-response-dominated marketing. We created Quizzle as a way to build relationships with future and potential customers. The site is free -- with absolutely no strings attached -- and includes free credit reports and scores, home value reports, mortgage recommendations, and more. Our goal - build long-term relationships -- and hopefully when Quizzle users need a mortgage, Quicken Loans will be the lender they use.
We promoted Quizzle 100% with word of mouth, using blogger outreach and public relations to spread interest.
The results are in.
Without spending one penny on advertising (no sponsorships, no TV/radio, no online ads, no paid search), we’ve garnered numerous mentions. Dozens of blogs, starting with the WOMMA Word and including Netbanker, the Baltimore Sun Blog, Life Lessons of a Military Wife, and Future of Real Estate Marketing, reviewed Quizzle. Our mainstream media mentions have been even more impressive, with reviews by Clark Howard, Kim Komando, USA Today, NY Daily News, Wall Street Journal, Adweek, and numerous media outlets across the US. We also created a Quizzle blog and Quizzle Twitter to join conversations.
Quizzle has had over 425,000 visits with over 70,000 accounts created. More impressive – we’ve had over 500 mortgage applications (without any intrusive pushing of our products) and...drum roll please...12 closed loans!"
This is our biggest surprise of all. We actually didn’t plan for Quizzle to begin returning on investment for at least a year. The leads and closed loans have just cemented the idea that Quizzle is something people appreciate and well worth our efforts.
Client: Self
Agency: NA
Budget: In-house
Date of Campaign: 2/2008 - Ongoing
Case Study URL: http://www.quizzle.com
--------------------------------------
|
|
| |
Search Case Studies
|
|
| |
|
|
|
|
|
|
|
| |
|
|
| |
Before you leave, make sure you see these. |
|
|
|
|
| |
|
|
Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
|
|
|
|
|
WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF |
|
|
|
|
|
Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF |
|
|
|
|
|
|
|
|
| |
|
|
| |
Learn from the brands and agencies that successfully developed and measured WOM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOM knowledge.
|
|
|
|
|
| |
31 Days of the Dragon
HP provided 31 HDX “Dragon” systems to 31 selected influencers for 31 days to give away to lucky readers of their sites. 31 top bloggers promoted the contest, HP, the HDX Dragon and each other, this has never happened before and it showed the collective power of a community banding together. Bloggers created and shared custom marketing materials, including a dedicated site, graphics, logos, videos and RSS feeds... more.. |
|
The Atlas Solution: Stimulate the Economy, and Creating Buzz
The client is an upscale shopping center that opened just two years ago in the middle of a working class area of Queens, New York. An outdoor center, the owner found that the most difficult time of year was the post-holiday winter months. With the economy slumping in January ‘08, the Shops wanted to create something that would generate a lot of attention, speak directly to consumers concerns about the economy, and drive traffic to the center... more.. |
|
|
|
|
