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What is ChaCha?
Launched in January 2008, ChaCha is a mobile answers service that uses human Guides to find answers to consumers' questions 24/7 on virtually any cell phone. ChaCha users can send any question via SMS (242242) or voice (1-800-224-2242) and receive an answer back via a simple text message in real-time with no additional effort or cost. Having ChaCha is like having a smart friend you can call or text for answers on your cell phone anytime.
The product itself is great, but the challenge is to spread the word and make people understand that ChaCha is much more interactive and convenient than its competitors such as Google SMS, Yahoo, YellowPages, and 4INFO. ChaCha empowers users to ask questions anytime and provides great insight with its sophisticated technology and human intelligence.
In less than one year, a buzz has been created around the mobile answers service, with results that show more and more people are finding out about ChaCha:
- 88% of ChaCha users heard about the service through a friend
- 83% find ChaCha "very valuable"
- Millions of queries per month
- Over 12,000 new users per day
- Over 25,000 Guides in the system
Agency: Citigate Cunningham
Budget: Undisclosed
Date of Campaign:January 2008 - present
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Learn from the brands and agencies that successfully developed and measured WOM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOM knowledge.
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31 Days of the Dragon
HP provided 31 HDX “Dragon” systems to 31 selected influencers for 31 days to give away to lucky readers of their sites. 31 top bloggers promoted the contest, HP, the HDX Dragon and each other, this has never happened before and it showed the collective power of a community banding together. Bloggers created and shared custom marketing materials, including a dedicated site, graphics, logos, videos and RSS feeds... more.. |
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The Atlas Solution: Stimulate the Economy, and Creating Buzz
The client is an upscale shopping center that opened just two years ago in the middle of a working class area of Queens, New York. An outdoor center, the owner found that the most difficult time of year was the post-holiday winter months. With the economy slumping in January ‘08, the Shops wanted to create something that would generate a lot of attention, speak directly to consumers concerns about the economy, and drive traffic to the center... more.. |
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