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What’s Your Coffee Bean and Tea Leaf Story?
Although the Philippines is a developing country, the coffee industry is booming and competition between international coffee shops is stiff. The Coffee Bean & Tea Leaf Philippines (CBTL) wanted to reach out to a younger market while increasing walk-ins, trial and sales. CBTL focused on the creative community to inspire a new generation of brand ambassadors with a consumer generated...
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“Mom-Fluential” Bloggers Drive Word of Mouth for The Dodge Grand Caravan
OBJECTIVE For the launch of the 2008 Dodge Grand Caravan vehicle, Dodge required an effective tactic to create awareness, trial and sales among the highly sought after “mom” target demographic. STRATEGY Matchstick, a North American word of mouth marketing company, targeted influential mom bloggers based in six U.S. urban markets. 300 moms were selected based on their strong blog readership...
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31 Days of the Dragon
HP is deepening its commitment to the blogosphere and its support of new the media initiatives that build strong relationships in this unique community of writers, reviewers, fans and enthusiasts of every kind. To accomplish this, HP provided 31 HDX “Dragon” systems to 31 selected influencers for 31 days to give away to lucky readers of their sites. 31 top...
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Doppelganger's V-Side Draws Passionate Fans with BuzzLogic Conversation Targeting
Doppelganger, a social media entertainment company, was preparing V-Side for its public launch and needed an effective way to reach online consumers in the teen market. Blogs would be a critical but challenging piece of the overall marketing mix, so Doppelganger approached BuzzLogic to leverage the company's expertise in targeting ads within the blogosphere. The goals of the campaign were...
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HGTV Drives Online Buzz and Search Visibility for New Show
HGTV, a Scripps Networks channel, is America's leader in home and lifestyle programming, and sought to promote the new show "Living with Ed," a reality show about actor and environmental activist Ed Begley Jr. The objectives were to quickly generate awareness, inspire tune-in, drive traffic to the show's official site, and reach core and supplemental audiences. A quick search on...
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Getting Bloggers Onside
Problem: The launch of the Nokia 6682 SmartPhone, a cool technology-forward niche product without the budget of a mass launch, posed the challenge: How to get influential bloggers onside, to create awareness and sales? Solution: Nokia worked with Matchstick to develop a simple and innovative word of mouth marketing campaign. To solve the marketing challenge, Matchstick screened and recruited influential...
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Word of Mouth Campaign for ABSOLUT LOMO
Pronto has, on commission by Great Works and ABSOLUT, performed a word of mouth campaign for ABSOLUT LOMO: a competition in ABSOLUT's virtual Gallery called the Lomo Wall where visitors could upload their own lomo style pictures with their own vision of ABSOLUT. Over 27,000 competing photographers had posted their contributions by the end of the competition. Pronto's mission was...
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Building a Better Blog Strategy @ Yahoo!
Since the Yahoo! Search Blog launched in 2004, blogosphere growth has exploded and Yahoo!'s participation has kept pace. In 2005, Yahoo!'s influencer marketing team was formed to cultivate the conversation and raise awareness at Yahoo! about the value of effective blogging. As blog evangelists and strategists, we identify influential and up-and-coming industry bloggers; track what they're saying; and report back...
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Webinar: When Companies Need More Than Facebook: How an Internal Social Network is an Advantage
Free for Everyone
Wed., July 8 at 12 pm EST
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
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Ethics Code
The WOMMA Ethics Code of Conduct defines best practices, unacceptable practices, and baseline rules of the road.
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Metrics Best Practice Guidebook
Provide your ideas to help improve the draft of our guide which helps to practically explain measurement & metrics.
Download & Comment |
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Read about companies that do it right. |
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Twebinars: How Radian6 Generated Brand Awareness Through Social Media and WOM
Interest in Radian6’s social-media-monitoring platform depended on a wider adoption of social media among marketing and communication professionals... more... |
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Building A Loyal Community for the Travel Channel
The Travel Channel boasts a diverse range of viewers, from armchair dreamers, living vicariously through the shows, to veteran travelers ready to plot their next trip. Travel Channel's challenge is to deliver content and consumer touch points... more.. |
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