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What’s Your Coffee Bean and Tea Leaf Story?
Although the Philippines is a developing country, the coffee industry is booming and competition between international coffee shops is stiff. The Coffee Bean & Tea Leaf Philippines (CBTL) wanted to reach out to a younger market while increasing walk-ins, trial and sales. CBTL focused on the creative community to inspire a new generation of brand ambassadors with a consumer generated...
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“Mom-Fluential” Bloggers Drive Word of Mouth for The Dodge Grand Caravan
OBJECTIVE For the launch of the 2008 Dodge Grand Caravan vehicle, Dodge required an effective tactic to create awareness, trial and sales among the highly sought after “mom” target demographic. STRATEGY Matchstick, a North American word of mouth marketing company, targeted influential mom bloggers based in six U.S. urban markets. 300 moms were selected based on their strong blog readership...
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31 Days of the Dragon
HP is deepening its commitment to the blogosphere and its support of new the media initiatives that build strong relationships in this unique community of writers, reviewers, fans and enthusiasts of every kind. To accomplish this, HP provided 31 HDX “Dragon” systems to 31 selected influencers for 31 days to give away to lucky readers of their sites. 31 top...
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Doppelganger's V-Side Draws Passionate Fans with BuzzLogic Conversation Targeting
Doppelganger, a social media entertainment company, was preparing V-Side for its public launch and needed an effective way to reach online consumers in the teen market. Blogs would be a critical but challenging piece of the overall marketing mix, so Doppelganger approached BuzzLogic to leverage the company's expertise in targeting ads within the blogosphere. The goals of the campaign were...
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
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Learn from the brands and agencies that successfully developed and measured WOM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOM knowledge.
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31 Days of the Dragon
HP provided 31 HDX “Dragon” systems to 31 selected influencers for 31 days to give away to lucky readers of their sites. 31 top bloggers promoted the contest, HP, the HDX Dragon and each other, this has never happened before and it showed the collective power of a community banding together. Bloggers created and shared custom marketing materials, including a dedicated site, graphics, logos, videos and RSS feeds... more.. |
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The Atlas Solution: Stimulate the Economy, and Creating Buzz
The client is an upscale shopping center that opened just two years ago in the middle of a working class area of Queens, New York. An outdoor center, the owner found that the most difficult time of year was the post-holiday winter months. With the economy slumping in January ‘08, the Shops wanted to create something that would generate a lot of attention, speak directly to consumers concerns about the economy, and drive traffic to the center... more.. |
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