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What’s Your Coffee Bean and Tea Leaf Story?
Although the Philippines is a developing country, the coffee industry is booming and competition between international coffee shops is stiff. The Coffee Bean & Tea Leaf Philippines (CBTL) wanted to reach out to a younger market while increasing walk-ins, trial and sales. CBTL focused on the creative community to inspire a new generation of brand ambassadors with a consumer generated...
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“Mom-Fluential” Bloggers Drive Word of Mouth for The Dodge Grand Caravan
OBJECTIVE For the launch of the 2008 Dodge Grand Caravan vehicle, Dodge required an effective tactic to create awareness, trial and sales among the highly sought after “mom” target demographic. STRATEGY Matchstick, a North American word of mouth marketing company, targeted influential mom bloggers based in six U.S. urban markets. 300 moms were selected based on their strong blog readership...
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Doppelganger's V-Side Draws Passionate Fans with BuzzLogic Conversation Targeting
Doppelganger, a social media entertainment company, was preparing V-Side for its public launch and needed an effective way to reach online consumers in the teen market. Blogs would be a critical but challenging piece of the overall marketing mix, so Doppelganger approached BuzzLogic to leverage the company's expertise in targeting ads within the blogosphere. The goals of the campaign were...
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Before you leave, make sure you see these.
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This 25-page eBook examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011.
Download eBook
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Best Practicebook: WOs GuideM in the Customer Contact Center
Read the Guidebook
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF
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Learn from the brands and agencies that successfully developed and measured WOMM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOMM knowledge.
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Building A Loyal Community for the Travel Channel
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ABC Studios Advisory Panel: It’s Emmy Time!
more..
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