| |
What exactly is the A:Team?
"It’s a sea of red!" said an onlooker at the Allstate 400 at the Brickyard, referring to the ChaCha A:Team who had taken over the Indianapolis Motor Speedway. With ChaCha as the Official Mobile Answers Service of the Allstate 400 at the Brickyard, the A:Team (Answers Team) provided fans with a truly interactive experience where they told race fans how...
Continue reading...
100-Market Street Team "Shocks" Students
It's been said that a picture is worth a thousand words. That's the principle Shock Magazine was founded on when the publication launched with minimal editorial content, instead focusing on shocking images. Priding themselves on the fact their readers can also be photo journalists, Hachette Filipacchi sought a launch campaign that would boost not only Shock's awareness and circulation, but...
Continue reading...
|
|
|
|
|
|
|
| |
|
|
| |
Webinar: When Companies Need More Than Facebook: How an Internal Social Network is an Advantage
Free for Everyone
Wed., July 8 at 12 pm EST
more... |
|
|
|
|
|
|
|
|
|
|
|
| |
|
|
| |
Before you leave, make sure you see these. |
|
|
|
|
| |
|
|
Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
|
|
|
|
|
WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF |
|
|
|
|
|
Ethics Code
The WOMMA Ethics Code of Conduct defines best practices, unacceptable practices, and baseline rules of the road.
Download PDF |
|
|
|
|
|
Metrics Best Practice Guidebook
Provide your ideas to help improve the draft of our guide which helps to practically explain measurement & metrics.
Download & Comment |
|
|
|
|
|
|
|
|
| |
|
|
| |
Read about companies that do it right. |
|
|
|
|
| |
Twebinars: How Radian6 Generated Brand Awareness Through Social Media and WOM
Interest in Radian6’s social-media-monitoring platform depended on a wider adoption of social media among marketing and communication professionals... more... |
|
Building A Loyal Community for the Travel Channel
The Travel Channel boasts a diverse range of viewers, from armchair dreamers, living vicariously through the shows, to veteran travelers ready to plot their next trip. Travel Channel's challenge is to deliver content and consumer touch points... more.. |
|
|
|
|
