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Create a buzz experience or preview to generate excitement and word of mouth about future products or events.
Using an integrated mobile online and offline media campaign, we drove 51,000 of StarHub's customers to a microsite that presented the i-mode concept (internet on a phone). Using Vocanic's Groundswell technology, it also elicited the data that would allow us to identify Influencers who were positive to the concept -- 5,000 advocates were identified. The microsite also included a "pop"...
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A Windows Vista awareness building site targeting digitally modern influencers, Clearification.com is a pre-launch "icebreaker" site designed to raise awareness for Windows Vista prior to product availability. For this program we teamed with our primary agency, McCann Erickson, and brought in viral experts Mekanism to create a very unique campaign. The program centers around comedian Demetri Martin, who is busy...
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"Happybean" was the follower in the tofu market. Their point of differentiation was in the technology behind Happybean, and the company was interested in finding out how best to make that clear to consumers. As part of our pre-launch marketing, we made it our objective to study and understand the product fully -- and to understand how consumers interpreted the...
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