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AGVA TAPS INTO CONSUMER CREATIVITY
AGVA is Singapore’s home grown brand of messenger and lifestyle bags which are developed focusing on function and design. We recently launched a range targeted at the executive youth market, which allows customers to change flaps featuring different designs. Conscious that the AGVA brand had not been extremely visible beyond retail presence we understood that we needed to build the...
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Pre-launch WOM project: The 100 T-Mobile myfaves insider
In Autum 2007, T-Mobile started a “Word-of-mouth” pre-launch campaign, together with the webguerillas(365womcom). The goal was to create buzz around the launch of a T-Mobile product in a T-critical target group, young adults. First a group of interested influentials, were gathered through online mailings and editorials as well as offline by promotion teams in lifestyle milieus and offline. These potential...
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Why Cirque Du Soleil LOVES Word of Mouth for Pre-Show Awareness
Word of Mouth and social media marketing is gaining momentum as a valuable pre-awareness tool because of its immediacy and ability to connect with online users on a personal level. Cirque Du Soleil, one of the biggest entertainment organizations in the world, has become a huge supporter of this marketing medium for that very reason. For the launch of The...
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What Came First? McDonald's Gets America Buzzing About Chicken
Chicken wasn’t the usual breakfast fare for most Americans, but McDonald’s sought to change that using a combination of online and offline word-of-mouth to build buzz about their newest menu item. It started by asking the eternal question, “what came first, the chicken or egg?” and then letting consumers answer it through a light-hearted debate including a user-generated dance Web...
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P&G Introduced Olay Skin Adapt to Turkish Women by WOM
Olay brings this fantastic innovation, their new Skin Adapt Cleansers range after Olay's Global Skin care research discovered that over 90% of women agreed that they suffer from the unpredictability of their skin. Up to 39% reported their facial skin comprises both dry and oily parts -- requiring a cleansing solution that will benefit all areas of the face. The...
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P&G Introduced Olay Skin Adapt to Turkish Women by WOM
Olay brings this fantastic innovation, their new Skin Adapt Cleansers range after Olay's Global Skin care research discovered that over 90% of women agreed that they suffer from the unpredictability of their skin. Up to 39% reported their facial skin comprises both dry and oily parts -- requiring a cleansing solution that will benefit all areas of the face. The...
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
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Learn from the brands and agencies that successfully developed and measured WOM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOM knowledge.
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31 Days of the Dragon
HP provided 31 HDX “Dragon” systems to 31 selected influencers for 31 days to give away to lucky readers of their sites. 31 top bloggers promoted the contest, HP, the HDX Dragon and each other, this has never happened before and it showed the collective power of a community banding together. Bloggers created and shared custom marketing materials, including a dedicated site, graphics, logos, videos and RSS feeds... more.. |
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The Atlas Solution: Stimulate the Economy, and Creating Buzz
The client is an upscale shopping center that opened just two years ago in the middle of a working class area of Queens, New York. An outdoor center, the owner found that the most difficult time of year was the post-holiday winter months. With the economy slumping in January ‘08, the Shops wanted to create something that would generate a lot of attention, speak directly to consumers concerns about the economy, and drive traffic to the center... more.. |
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