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Pizza Hut Takes a Bite Out of the Competition
Super Bowl Sunday is not only the championship of professional football, but it’s also the busiest pizza day of the year – a day that can give the category leader in pizza a significant sales boost. Competition is stiff among major brands to stand out during the big game and Pizza Hut wanted to rise above the noise with a...
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AGVA TAPS INTO CONSUMER CREATIVITY
AGVA is Singapore’s home grown brand of messenger and lifestyle bags which are developed focusing on function and design. We recently launched a range targeted at the executive youth market, which allows customers to change flaps featuring different designs. Conscious that the AGVA brand had not been extremely visible beyond retail presence we understood that we needed to build the...
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Why Cirque Du Soleil LOVES Word of Mouth for Pre-Show Awareness
Word of Mouth and social media marketing is gaining momentum as a valuable pre-awareness tool because of its immediacy and ability to connect with online users on a personal level. Cirque Du Soleil, one of the biggest entertainment organizations in the world, has become a huge supporter of this marketing medium for that very reason. For the launch of The...
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What Came First? McDonald's Gets America Buzzing About Chicken
Chicken wasn’t the usual breakfast fare for most Americans, but McDonald’s sought to change that using a combination of online and offline word-of-mouth to build buzz about their newest menu item. It started by asking the eternal question, “what came first, the chicken or egg?” and then letting consumers answer it through a light-hearted debate including a user-generated dance Web...
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P&G Introduced Olay Skin Adapt to Turkish Women by WOM
Olay brings this fantastic innovation, their new Skin Adapt Cleansers range after Olay's Global Skin care research discovered that over 90% of women agreed that they suffer from the unpredictability of their skin. Up to 39% reported their facial skin comprises both dry and oily parts -- requiring a cleansing solution that will benefit all areas of the face. The...
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P&G Introduced Olay Skin Adapt to Turkish Women by WOM
Olay brings this fantastic innovation, their new Skin Adapt Cleansers range after Olay's Global Skin care research discovered that over 90% of women agreed that they suffer from the unpredictability of their skin. Up to 39% reported their facial skin comprises both dry and oily parts -- requiring a cleansing solution that will benefit all areas of the face. The...
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Before you leave, make sure you see these.
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This 25-page eBook examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011.
Download eBook
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Best Practicebook: WOs GuideM in the Customer Contact Center
Read the Guidebook
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF
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Learn from the brands and agencies that successfully developed and measured WOMM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOMM knowledge.
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Building A Loyal Community for the Travel Channel
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ABC Studios Advisory Panel: It’s Emmy Time!
more..
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