|
 |
| |
AGVA TAPS INTO CONSUMER CREATIVITY
AGVA is Singapore’s home grown brand of messenger and lifestyle bags which are developed focusing on function and design. We recently launched a range targeted at the executive youth market, which allows customers to change flaps featuring different designs. Conscious that the AGVA brand had not been extremely visible beyond retail presence we understood that we needed to build the...
Continue reading...
Pre-launch WOM project: The 100 T-Mobile myfaves insider
In Autum 2007, T-Mobile started a “Word-of-mouth” pre-launch campaign, together with the webguerillas(365womcom). The goal was to create buzz around the launch of a T-Mobile product in a T-critical target group, young adults. First a group of interested influentials, were gathered through online mailings and editorials as well as offline by promotion teams in lifestyle milieus and offline. These potential...
Continue reading...
Why Cirque Du Soleil LOVES Word of Mouth for Pre-Show Awareness
Word of Mouth and social media marketing is gaining momentum as a valuable pre-awareness tool because of its immediacy and ability to connect with online users on a personal level. Cirque Du Soleil, one of the biggest entertainment organizations in the world, has become a huge supporter of this marketing medium for that very reason. For the launch of The...
Continue reading...
What Came First? McDonald's Gets America Buzzing About Chicken
Chicken wasn’t the usual breakfast fare for most Americans, but McDonald’s sought to change that using a combination of online and offline word-of-mouth to build buzz about their newest menu item. It started by asking the eternal question, “what came first, the chicken or egg?” and then letting consumers answer it through a light-hearted debate including a user-generated dance Web...
Continue reading...
P&G Introduced Olay Skin Adapt to Turkish Women by WOM
Olay brings this fantastic innovation, their new Skin Adapt Cleansers range after Olay's Global Skin care research discovered that over 90% of women agreed that they suffer from the unpredictability of their skin. Up to 39% reported their facial skin comprises both dry and oily parts -- requiring a cleansing solution that will benefit all areas of the face. The...
Continue reading...
P&G Introduced Olay Skin Adapt to Turkish Women by WOM
Olay brings this fantastic innovation, their new Skin Adapt Cleansers range after Olay's Global Skin care research discovered that over 90% of women agreed that they suffer from the unpredictability of their skin. Up to 39% reported their facial skin comprises both dry and oily parts -- requiring a cleansing solution that will benefit all areas of the face. The...
Continue reading...
Launching i-mode Phone Service for the 2nd Largest Telco
Using an integrated mobile online and offline media campaign, we drove 51,000 of StarHub's customers to a microsite that presented the i-mode concept (internet on a phone). Using Vocanic's Groundswell technology, it also elicited the data that would allow us to identify Influencers who were positive to the concept -- 5,000 advocates were identified. The microsite also included a "pop"...
Continue reading...
Clearification.com
A Windows Vista awareness building site targeting digitally modern influencers, Clearification.com is a pre-launch "icebreaker" site designed to raise awareness for Windows Vista prior to product availability. For this program we teamed with our primary agency, McCann Erickson, and brought in viral experts Mekanism to create a very unique campaign. The program centers around comedian Demetri Martin, who is busy...
Continue reading...
Creating Word of Mouth in a Pre-Launch Project
"Happybean" was the follower in the tofu market. Their point of differentiation was in the technology behind Happybean, and the company was interested in finding out how best to make that clear to consumers. As part of our pre-launch marketing, we made it our objective to study and understand the product fully -- and to understand how consumers interpreted the...
Continue reading...
|
|
|
|
|
|
|
| |
|
|
| |
Webinar: When Companies Need More Than Facebook: How an Internal Social Network is an Advantage
Free for Everyone
Wed., July 8 at 12 pm EST
more... |
|
|
|
|
|
|
|
|
|
|
|
| |
|
|
| |
Before you leave, make sure you see these. |
|
|
|
|
| |
|
|
Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
|
|
|
|
|
WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF |
|
|
|
|
|
Ethics Code
The WOMMA Ethics Code of Conduct defines best practices, unacceptable practices, and baseline rules of the road.
Download PDF |
|
|
|
|
|
Metrics Best Practice Guidebook
Provide your ideas to help improve the draft of our guide which helps to practically explain measurement & metrics.
Download & Comment |
|
|
|
|
|
|
|
|
| |
|
|
| |
Read about companies that do it right. |
|
|
|
|
| |
Twebinars: How Radian6 Generated Brand Awareness Through Social Media and WOM
Interest in Radian6’s social-media-monitoring platform depended on a wider adoption of social media among marketing and communication professionals... more... |
|
Building A Loyal Community for the Travel Channel
The Travel Channel boasts a diverse range of viewers, from armchair dreamers, living vicariously through the shows, to veteran travelers ready to plot their next trip. Travel Channel's challenge is to deliver content and consumer touch points... more.. |
|
|
|
|
