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Offline Word of Mouth by Influencers
Electrolux is a high-end, premium, European brand in Korea. In spite of Electrolux's targeted PR, consumers still are more likely to make a choice between Samsung and LG than to consider Electrolux, because they simply didn't have Electrolux on their minds. To put Electrolux top of mind, AML had to create the conversation between consumers -- specifically moms. In order...
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Launching Best Buy's Insignia 4GB Bluetooth MP3 Player
Situation: Best Buy, a Fortune 100 growth company, launched its Insignia 4-Gigabyte Bluetooth-Enabled MP3 Player, the first of its kind in the marketplace, exclusively on BestBuy.com. Best Buy needed to publicize the product via online avenues to drive traffic to their Web site for product purchase. Challenges: - Distinguish the Insignia Player from the crowded MP3 marketplace, including iPod. -...
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Reinforcing Brand Messaging with Fruity Cheerios
Situation: General Mills wanted to maintain buzz around Fruity Cheerios, a product introduced in summer 2006, while reinforcing brand messaging that Fruity Cheerios is a cereal moms and children can enjoy together "guilt-free." Challenges: - Maintain buzz around a product that was launched eight months prior to the start of the campaign - Find a way to reinforce brand messaging...
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Introducing the Fiber One Chewy Bar: Driving Awareness and Sales Through Blog and Influencer-Based Outreach
Situation: General Mills introduced its newest product, Fiber One Chewy Bars. The company wanted to publicize the product via online avenues to raise awareness of the brand and encourage purchase. Challenges: - Distinguish the Fiber One Chewy Bars as tasty fiber supplement snack bar in an over-saturated snack bar market. - Execute campaign without an informational web site from the...
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Did You Hear? Glenn Beck LOVES Coke zero!
Program Summary: Chapter One: This summer, radio talk-show host Glenn Beck regularly mentioned his love of Coke zero. He made a humorous reference to the high level of his love of the brand ... including a tongue-in-cheek death threat if we ever stop offering it ... in a cross-over interview on CNN Headline Prime. Chapter Two: Coca-Cola decided to join...
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Webinar: When Companies Need More Than Facebook: How an Internal Social Network is an Advantage
Free for Everyone
Wed., July 8 at 12 pm EST
more... |
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF |
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Ethics Code
The WOMMA Ethics Code of Conduct defines best practices, unacceptable practices, and baseline rules of the road.
Download PDF |
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Metrics Best Practice Guidebook
Provide your ideas to help improve the draft of our guide which helps to practically explain measurement & metrics.
Download & Comment |
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Read about companies that do it right. |
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Twebinars: How Radian6 Generated Brand Awareness Through Social Media and WOM
Interest in Radian6’s social-media-monitoring platform depended on a wider adoption of social media among marketing and communication professionals... more... |
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Building A Loyal Community for the Travel Channel
The Travel Channel boasts a diverse range of viewers, from armchair dreamers, living vicariously through the shows, to veteran travelers ready to plot their next trip. Travel Channel's challenge is to deliver content and consumer touch points... more.. |
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