| |
Offline Word of Mouth by Influencers
Electrolux is a high-end, premium, European brand in Korea. In spite of Electrolux's targeted PR, consumers still are more likely to make a choice between Samsung and LG than to consider Electrolux, because they simply didn't have Electrolux on their minds. To put Electrolux top of mind, AML had to create the conversation between consumers -- specifically moms. In order...
Continue reading...
|
|
|
|
|
|
Before you leave, make sure you see these.
|
 |
This 25-page eBook examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011.
Download eBook
|
|
Best Practicebook: WOs GuideM in the Customer Contact Center
Read the Guidebook
|
|
Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library
|
|
WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF
|
|
Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF
|
|
|
|
Learn from the brands and agencies that successfully developed and measured WOMM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOMM knowledge.
|
Building A Loyal Community for the Travel Channel
more..
|
ABC Studios Advisory Panel: It’s Emmy Time!
more..
|
|
|
