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Homestyle Sports
Champion had lost relevance amongst young males and wanted to change this. Considering the cluttered high-spend category, it needed to connect with them in a way that gave the brand a distinct personality. Denuo realized that the big sports brands spend all their money and attention on the professional athlete. Champion stands for another kind of sports hero, the often...
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Curating the Long Tail - Purina's Pet Charts
Purina had a problem: they could not realistically add original content as quickly as pet-lovers consume it. This gap gave a highly engaged audience little reason to return to Purina sites for the content they crave. However, Denuo noted that one of the steadiest growing categories of consumer-generated content is pets. Thousands of pet-centric articles, photos, and videos are posted...
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philosophy drives new site traffic with UGC-driven Mother's Day campaign
Skincare brand uses Bazaarvoice StoriesTM to help build brand loyalty with new visitors philosophy is a skincare company that “celebrates feeling well and living joyously.” It has been endorsed by doctors, celebrities, and most importantly its customers. philosophy encourages customers to “to live a better life by being better to yourself.” In April 2008, philosophy enabled its clients to share...
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Top Rated Products Improve Email Performance
The Challenge Today's top marketers are constantly looking for new and innovative ways to improve the performance of their email marketing campaigns. As email lists continue to grow, even the slightest improvement in open-rate and click-through rate can make a significant impact on gross demand and revenue per email. The Solution Golfsmith, one of the premier retailers in the golf...
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Customer Review Content in Email Marketing Drives Sales
Bath and Body Works recently sent out an email containing customer ratings and reviews. The client was interested in measuring how the performance of the email compares to the average email sent out by Bath and Body Works. The Bath and Body Works email containing customer review content out-performed the average email in several key metrics: session conversion, average order...
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Regiftable.com: Using a Microsite to Generate Word of Mouth Marketing
Challenge: How do you deliver credit education to consumers during the holiday season when spending is at an all-time high? Position: Money Management International, a nonprofit financial education organization, assumed that consumers would be looking for cost-saving resources and strategies. Our take was that, if done correctly, regifting may be a suitable alternative to purchasing holiday gifts. In addition, regifting...
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Neutrogena Taps Consumers to Promote Line of Men's Grooming Products
Neutrogena was tasked with building brand awareness of its line of grooming products for men on colleges and universities across the country against a group of competitors with significantly larger marketing budgets. Neutrogena chose a non-traditional marketing approach, relying on user-generated content at the central focus for the campaign. In doing so, Neutrogena allowed consumers to shape opinions and drive...
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Chevrolet Enlists 30,000 Consumers to Create Ads for New Tahoe
Background: Chevrolet needed a big idea to create buzz for the all-new 2007 Chevy Tahoe. Problem: How to leverage the Tahoe's sponsorship of The Apprentice by creating a promotion that would allow the public to experience the product in an interactive and entertaining fashion. Solution: Create an online promotion at chevyapprentice.com that allowed "armchair" apprentices to create their own commercial...
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WOMMA is accepting applications for School of WOM “faculty members” to present business case studies and best practices showcasing proven Word of Mouth & Social Media programs that generate customer-driven conversations.
Learn more and apply today!
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Updates and reactions to the FTC's Guides Concerning the Use of Endorsements and Testimonials in Advertising. Learn More |
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF |
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF |
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Learn from the brands and agencies that successfully developed and measured WOM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOM knowledge.
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31 Days of the Dragon
HP provided 31 HDX “Dragon” systems to 31 selected influencers for 31 days to give away to lucky readers of their sites. 31 top bloggers promoted the contest, HP, the HDX Dragon and each other, this has never happened before and it showed the collective power of a community banding together. Bloggers created and shared custom marketing materials, including a dedicated site, graphics, logos, videos and RSS feeds... more.. |
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The Atlas Solution: Stimulate the Economy, and Creating Buzz
The client is an upscale shopping center that opened just two years ago in the middle of a working class area of Queens, New York. An outdoor center, the owner found that the most difficult time of year was the post-holiday winter months. With the economy slumping in January ‘08, the Shops wanted to create something that would generate a lot of attention, speak directly to consumers concerns about the economy, and drive traffic to the center... more.. |
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