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Homestyle Sports
Champion had lost relevance amongst young males and wanted to change this. Considering the cluttered high-spend category, it needed to connect with them in a way that gave the brand a distinct personality. Denuo realized that the big sports brands spend all their money and attention on the professional athlete. Champion stands for another kind of sports hero, the often...
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Curating the Long Tail - Purina's Pet Charts
Purina had a problem: they could not realistically add original content as quickly as pet-lovers consume it. This gap gave a highly engaged audience little reason to return to Purina sites for the content they crave. However, Denuo noted that one of the steadiest growing categories of consumer-generated content is pets. Thousands of pet-centric articles, photos, and videos are posted...
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philosophy drives new site traffic with UGC-driven Mother's Day campaign
Skincare brand uses Bazaarvoice StoriesTM to help build brand loyalty with new visitors philosophy is a skincare company that “celebrates feeling well and living joyously.” It has been endorsed by doctors, celebrities, and most importantly its customers. philosophy encourages customers to “to live a better life by being better to yourself.” In April 2008, philosophy enabled its clients to share...
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Top Rated Products Improve Email Performance
The Challenge Today's top marketers are constantly looking for new and innovative ways to improve the performance of their email marketing campaigns. As email lists continue to grow, even the slightest improvement in open-rate and click-through rate can make a significant impact on gross demand and revenue per email. The Solution Golfsmith, one of the premier retailers in the golf...
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Customer Review Content in Email Marketing Drives Sales
Bath and Body Works recently sent out an email containing customer ratings and reviews. The client was interested in measuring how the performance of the email compares to the average email sent out by Bath and Body Works. The Bath and Body Works email containing customer review content out-performed the average email in several key metrics: session conversion, average order...
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Before you leave, make sure you see these.
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This 25-page eBook examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011.
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Best Practicebook: WOs GuideM in the Customer Contact Center
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
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Learn from the brands and agencies that successfully developed and measured WOMM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOMM knowledge.
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Building A Loyal Community for the Travel Channel
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ABC Studios Advisory Panel: It’s Emmy Time!
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