|
 |
| |
Homestyle Sports
Champion had lost relevance amongst young males and wanted to change this. Considering the cluttered high-spend category, it needed to connect with them in a way that gave the brand a distinct personality. Denuo realized that the big sports brands spend all their money and attention on the professional athlete. Champion stands for another kind of sports hero, the often...
Continue reading...
Curating the Long Tail - Purina's Pet Charts
Purina had a problem: they could not realistically add original content as quickly as pet-lovers consume it. This gap gave a highly engaged audience little reason to return to Purina sites for the content they crave. However, Denuo noted that one of the steadiest growing categories of consumer-generated content is pets. Thousands of pet-centric articles, photos, and videos are posted...
Continue reading...
philosophy drives new site traffic with UGC-driven Mother's Day campaign
Skincare brand uses Bazaarvoice StoriesTM to help build brand loyalty with new visitors philosophy is a skincare company that “celebrates feeling well and living joyously.” It has been endorsed by doctors, celebrities, and most importantly its customers. philosophy encourages customers to “to live a better life by being better to yourself.” In April 2008, philosophy enabled its clients to share...
Continue reading...
Top Rated Products Improve Email Performance
The Challenge Today's top marketers are constantly looking for new and innovative ways to improve the performance of their email marketing campaigns. As email lists continue to grow, even the slightest improvement in open-rate and click-through rate can make a significant impact on gross demand and revenue per email. The Solution Golfsmith, one of the premier retailers in the golf...
Continue reading...
Customer Review Content in Email Marketing Drives Sales
Bath and Body Works recently sent out an email containing customer ratings and reviews. The client was interested in measuring how the performance of the email compares to the average email sent out by Bath and Body Works. The Bath and Body Works email containing customer review content out-performed the average email in several key metrics: session conversion, average order...
Continue reading...
Regiftable.com: Using a Microsite to Generate Word of Mouth Marketing
Challenge: How do you deliver credit education to consumers during the holiday season when spending is at an all-time high? Position: Money Management International, a nonprofit financial education organization, assumed that consumers would be looking for cost-saving resources and strategies. Our take was that, if done correctly, regifting may be a suitable alternative to purchasing holiday gifts. In addition, regifting...
Continue reading...
Neutrogena Taps Consumers to Promote Line of Men's Grooming Products
Neutrogena was tasked with building brand awareness of its line of grooming products for men on colleges and universities across the country against a group of competitors with significantly larger marketing budgets. Neutrogena chose a non-traditional marketing approach, relying on user-generated content at the central focus for the campaign. In doing so, Neutrogena allowed consumers to shape opinions and drive...
Continue reading...
Chevrolet Enlists 30,000 Consumers to Create Ads for New Tahoe
Background: Chevrolet needed a big idea to create buzz for the all-new 2007 Chevy Tahoe. Problem: How to leverage the Tahoe's sponsorship of The Apprentice by creating a promotion that would allow the public to experience the product in an interactive and entertaining fashion. Solution: Create an online promotion at chevyapprentice.com that allowed "armchair" apprentices to create their own commercial...
Continue reading...
|
|
|
|
|
|
|
| |
|
|
| |
Webinar: When Companies Need More Than Facebook: How an Internal Social Network is an Advantage
Free for Everyone
Wed., July 8 at 12 pm EST
more... |
|
|
|
|
|
|
|
|
|
|
|
| |
|
|
| |
Before you leave, make sure you see these. |
|
|
|
|
| |
|
|
Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
|
|
|
|
|
WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF |
|
|
|
|
|
Ethics Code
The WOMMA Ethics Code of Conduct defines best practices, unacceptable practices, and baseline rules of the road.
Download PDF |
|
|
|
|
|
Metrics Best Practice Guidebook
Provide your ideas to help improve the draft of our guide which helps to practically explain measurement & metrics.
Download & Comment |
|
|
|
|
|
|
|
|
| |
|
|
| |
Read about companies that do it right. |
|
|
|
|
| |
Twebinars: How Radian6 Generated Brand Awareness Through Social Media and WOM
Interest in Radian6’s social-media-monitoring platform depended on a wider adoption of social media among marketing and communication professionals... more... |
|
Building A Loyal Community for the Travel Channel
The Travel Channel boasts a diverse range of viewers, from armchair dreamers, living vicariously through the shows, to veteran travelers ready to plot their next trip. Travel Channel's challenge is to deliver content and consumer touch points... more.. |
|
|
|
|
