|
 |
| |
Top Rated Products Improve Email Performance
The Challenge
Today's top marketers are constantly looking for new and innovative ways to improve the performance of their email marketing campaigns. As email lists continue to grow, even the slightest improvement in open-rate and click-through rate can make a significant impact on gross demand and revenue per email.
The Solution
Golfsmith, one of the premier retailers in the golf and tennis industry, conducted an A/B email test. They sent two identical emails, with just one change: one email included customer ratings under the product image; the other one did not. The email that featured ratings used a Top-Rated Products headline. The two emails can be seen here: http://www.bazaarvoice.com/GS_email.html.
The Result
There was a 42.44% increase in gross demand generated from the email that featured customer ratings. There was also a 42.36% increase in revenue from the email featuring ratings. Also, click-through rates increased 13.94% and the open rate was up 15.23% for the email that featured customer ratings.
Conclusion
Emails featuring ratings and reviews are proven to perform better than emails that do not include any mention of ratings and reviews. Key metrics commonly used by marketers, including open-rate, click-thru rate, gross demand, and revenue per email, all improved as result of adding ratings and reviews to the email campaign.
Credit Information
--------------------------------------
Client: Golfsmith
Agency: Bazaarvoice
Budget: Not Disclosed
Contact Name: Matt Corey, VP Marketing
--------------------------------------
|
|
| |
Search Case Studies
|
|
| |
|
|
|
|
|
|
|
| |
|
|
| |
Before you leave, make sure you see these. |
|
|
|
|
| |
|
|
Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
|
|
|
|
|
WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF |
|
|
|
|
|
Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF |
|
|
|
|
|
|
|
|
| |
|
|
| |
Learn from the brands and agencies that successfully developed and measured WOM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOM knowledge.
|
|
|
|
|
| |
31 Days of the Dragon
HP provided 31 HDX “Dragon” systems to 31 selected influencers for 31 days to give away to lucky readers of their sites. 31 top bloggers promoted the contest, HP, the HDX Dragon and each other, this has never happened before and it showed the collective power of a community banding together. Bloggers created and shared custom marketing materials, including a dedicated site, graphics, logos, videos and RSS feeds... more.. |
|
The Atlas Solution: Stimulate the Economy, and Creating Buzz
The client is an upscale shopping center that opened just two years ago in the middle of a working class area of Queens, New York. An outdoor center, the owner found that the most difficult time of year was the post-holiday winter months. With the economy slumping in January ‘08, the Shops wanted to create something that would generate a lot of attention, speak directly to consumers concerns about the economy, and drive traffic to the center... more.. |
|
|
|
|
