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Finding you teen influencers
The New Jersey State Library partnered with INFOLINK to sponsor the Super Librarian Video and Comic Contest as a replicable model that libraries could use to seek out teen influencers. The goal was to create a low cost campaign utilizing free or minimally priced web 2.0 tools to allow “influencers” in the teen community to spread a positive message about...
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DePaul University: Creating Word of Mouth Through an Online Community for Parents
Challenge: DePaul University has been a leader in the higher education industry in building its brand, helping yearly enrollment grow. Parents are more involved than ever in their students' decision on where to go to college; once in college, parents helped their students be successful. The questions for DePaul became: How could DePaul make sure that these important influencers –...
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Before you leave, make sure you see these.
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This 25-page eBook examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011.
Download eBook
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Best Practicebook: WOs GuideM in the Customer Contact Center
Read the Guidebook
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF
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Learn from the brands and agencies that successfully developed and measured WOMM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOMM knowledge.
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Building A Loyal Community for the Travel Channel
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ABC Studios Advisory Panel: It’s Emmy Time!
more..
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