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Finding you teen influencers
The New Jersey State Library partnered with INFOLINK to sponsor the Super Librarian Video and Comic Contest as a replicable model that libraries could use to seek out teen influencers. The goal was to create a low cost campaign utilizing free or minimally priced web 2.0 tools to allow “influencers” in the teen community to spread a positive message about...
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DePaul University: Creating Word of Mouth Through an Online Community for Parents
Challenge: DePaul University has been a leader in the higher education industry in building its brand, helping yearly enrollment grow. Parents are more involved than ever in their students' decision on where to go to college; once in college, parents helped their students be successful. The questions for DePaul became: How could DePaul make sure that these important influencers –...
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How a Nonprofit (ASHP) Researched and Used WOM to Grow
The American Society of Health-Sysrtem Pharmacists (ASHP) research manager (Colleen Bush) conducted a "campaign" to create internal awareness of the power of WOM communication and provide strategies for ASHP to incorporate it into their programs. She conducted secondary research to see what's new in WOM research (which led to "finding" WOMMA), followed by a strategic membership survey called the Speak-Up...
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Webinar: When Companies Need More Than Facebook: How an Internal Social Network is an Advantage
Free for Everyone
Wed., July 8 at 12 pm EST
more... |
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF |
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Ethics Code
The WOMMA Ethics Code of Conduct defines best practices, unacceptable practices, and baseline rules of the road.
Download PDF |
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Metrics Best Practice Guidebook
Provide your ideas to help improve the draft of our guide which helps to practically explain measurement & metrics.
Download & Comment |
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Read about companies that do it right. |
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Twebinars: How Radian6 Generated Brand Awareness Through Social Media and WOM
Interest in Radian6’s social-media-monitoring platform depended on a wider adoption of social media among marketing and communication professionals... more... |
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Building A Loyal Community for the Travel Channel
The Travel Channel boasts a diverse range of viewers, from armchair dreamers, living vicariously through the shows, to veteran travelers ready to plot their next trip. Travel Channel's challenge is to deliver content and consumer touch points... more.. |
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