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Partner with nonprofit organizations that have very active users in the hopes that it will translate into their supporters becoming your supporters.
The New Jersey State Library partnered with INFOLINK to sponsor the Super Librarian Video and Comic Contest as a replicable model that libraries could use to seek out teen influencers. The goal was to create a low cost campaign utilizing free or minimally priced web 2.0 tools to allow “influencers” in the teen community to spread a positive message about...
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Challenge: DePaul University has been a leader in the higher education industry in building its brand, helping yearly enrollment grow. Parents are more involved than ever in their students' decision on where to go to college; once in college, parents helped their students be successful. The questions for DePaul became: How could DePaul make sure that these important influencers –...
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The American Society of Health-Sysrtem Pharmacists (ASHP) research manager (Colleen Bush) conducted a "campaign" to create internal awareness of the power of WOM communication and provide strategies for ASHP to incorporate it into their programs. She conducted secondary research to see what's new in WOM research (which led to "finding" WOMMA), followed by a strategic membership survey called the Speak-Up...
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