Second Chance Tree Project Takes Reforestation from Virtual World to Physical World

The Challenge 1) How do we, a social media agency, effectively enter and gain acceptance within Second Life? 2) How do we overcome "donor fatigue" and demonstrate the power of virtual worlds to positively impact a "real world" socially-responsible initiative on behalf of a reforestation non-profit partner, Plant-it 2020? The Concept Converseon took a cultural anthropological approach by spending a...
Continue reading …