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ABC Studios Advisory Panel: It’s Emmy Time!
ABC Studios had been working with Passenger’s customer collaboration platform and client services team to build and grow a private online community around fans of existing and new shows. The goal was to give producers and executives an opportunity to directly connect with viewers, engaging them in ongoing dialogue and incorporating that voice into the development of their shows. This...
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Transforming Loyal Guests into Brand Advocates with Priority Club Rewards (PCR) Community
With nearly 600,000 hotel rooms worldwide, the InterContinental Hotels Group (IHG) is committed to being the number one hotel choice for travelers. In this session, attendees will learn how IHG’s marketing team tapped its Communispace private online community as a vehicle to among other things, test advocacy within its Priority Club Rewards (PCR) program and quickly and cost - effectively...
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Second Chance Tree Project Takes Reforestation from Virtual World to Physical World
The Challenge 1) How do we, a social media agency, effectively enter and gain acceptance within Second Life? 2) How do we overcome "donor fatigue" and demonstrate the power of virtual worlds to positively impact a "real world" socially-responsible initiative on behalf of a reforestation non-profit partner, Plant-it 2020? The Concept Converseon took a cultural anthropological approach by spending a...
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Webinar: When Companies Need More Than Facebook: How an Internal Social Network is an Advantage
Free for Everyone
Wed., July 8 at 12 pm EST
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF |
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Ethics Code
The WOMMA Ethics Code of Conduct defines best practices, unacceptable practices, and baseline rules of the road.
Download PDF |
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Metrics Best Practice Guidebook
Provide your ideas to help improve the draft of our guide which helps to practically explain measurement & metrics.
Download & Comment |
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Read about companies that do it right. |
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Twebinars: How Radian6 Generated Brand Awareness Through Social Media and WOM
Interest in Radian6’s social-media-monitoring platform depended on a wider adoption of social media among marketing and communication professionals... more... |
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Building A Loyal Community for the Travel Channel
The Travel Channel boasts a diverse range of viewers, from armchair dreamers, living vicariously through the shows, to veteran travelers ready to plot their next trip. Travel Channel's challenge is to deliver content and consumer touch points... more.. |
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