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MS&L Gets Students Buzzing About Its NY Intern Challenge
Manning, Selvage & Lee's New York office holds an annual "Intern Challenge" to select its 10 Summer interns and wanted to use the web to create buzz around the event. The Challenge is based on the NBC show "The Apprentice" where students compete for the available internships. Challenge: - Bring a closed-door, private event to the friends and families of... Continue reading...

 Digital Word of Mouth Helps Saturday Night Live Distribute Videos to Online Fans via Branded Player
Saturday Night Live is arguably one of the most well-established entertainment properties on television and the internet is consistently filled with buzz about the show. NBC loved all the chatter and video plays the show’s clips were receiving online, but found that the majority of consumers turned to YouTube and other video sites to view the clips. NBC came to... Continue reading...

 

  
 
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2011 WOMMA Events
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Buyers Guide & RFP Service
Find your next WOM vendor & expert company, or submit an RFP to member companies specializing in: Digital WOM, Research, Consulting, Offline WOM, or Communities.
Downloads
Before you leave, make sure you see these.

This 25-page eBook examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011.
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Best Practicebook: WOs GuideM in the Customer Contact Center

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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
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Case Studies
Learn from the brands and agencies that successfully developed and measured WOMM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOMM knowledge.

Building A Loyal Community for the Travel Channel
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ABC Studios Advisory Panel: It’s Emmy Time!
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