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MS&L Gets Students Buzzing About Its NY Intern Challenge
Manning, Selvage & Lee's New York office holds an annual "Intern Challenge" to select its 10 Summer interns and wanted to use the web to create buzz around the event. The Challenge is based on the NBC show "The Apprentice" where students compete for the available internships. Challenge: - Bring a closed-door, private event to the friends and families of...
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Digital Word of Mouth Helps Saturday Night Live Distribute Videos to Online Fans via Branded Player
Saturday Night Live is arguably one of the most well-established entertainment properties on television and the internet is consistently filled with buzz about the show. NBC loved all the chatter and video plays the show’s clips were receiving online, but found that the majority of consumers turned to YouTube and other video sites to view the clips. NBC came to...
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DuPont Science Stories
With this pilot program, DuPont wanted to encourage conversations and increase awareness amongst an audience of "curiosity seekers." This is a group that is hungry for information and seeks out environments like blogs to gather it. Denuo concluded that DuPont's 200 year history of scientific innovation made for amazing stories. Researching these led to the discovery of a rich vault...
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Webinar: When Companies Need More Than Facebook: How an Internal Social Network is an Advantage
Free for Everyone
Wed., July 8 at 12 pm EST
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF |
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Ethics Code
The WOMMA Ethics Code of Conduct defines best practices, unacceptable practices, and baseline rules of the road.
Download PDF |
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Metrics Best Practice Guidebook
Provide your ideas to help improve the draft of our guide which helps to practically explain measurement & metrics.
Download & Comment |
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Read about companies that do it right. |
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Twebinars: How Radian6 Generated Brand Awareness Through Social Media and WOM
Interest in Radian6’s social-media-monitoring platform depended on a wider adoption of social media among marketing and communication professionals... more... |
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Building A Loyal Community for the Travel Channel
The Travel Channel boasts a diverse range of viewers, from armchair dreamers, living vicariously through the shows, to veteran travelers ready to plot their next trip. Travel Channel's challenge is to deliver content and consumer touch points... more.. |
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