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Kohl's Inspires Colorful Mom-to-Mom Conversation on CafeMom
For Kohl’s Spring 2008 brand campaign, “Connect With Color”, the retailer wanted to develop a program that naturally wove its brand into the everyday conversation of its target customers, women between the ages of 25-54. The team decided a social network would provide the best platform to become part of the conversation online and offline. Kohl’s and Universal McCann chose...
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Clear Channel NEW! Populating Site with Musicians Campaign
Background: The NEW! website is Clear Channel's just-launched effort to discover new musicians and give exposure to talented artists. NEW! uses the strength of Clear Channel's local radio brands to introduce audiences to new and developing artists early, before songs are "on the radio." Listeners choose from hundreds of songs and videos, plus exclusive home videos and interviews. Challenge: Fanscape...
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AXE Gamekillers Take Over MySpace
Every young, single guy has a common enemy -- the Gamekiller. A Gamekiller is a person who interferes with your efforts to pick up women. In 2006, AXE's ad agency, BBH, developed a group of 14 Gamekiller characters who were on a mission to stop the AXE guy from getting the girl. Once AXE had this cast -- from the...
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The Return of Transformers
The Re-release of the 20th Anniversary animated movie. Needs: Sony/BMG Home entertainment wanted to bring back the 20 year old animated movie "Transformers The Movie" but didn't want it to seem like a big corporate push and wanted to incorporate the fan interaction. Solution: VIABUZZ incorporated a cross promotional campaign between Sony/BMG Home Entertainment and Teen Social Networking Community TagWorld.com....
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128: The Magic Number
As Coca-Cola fountain availability spread across the U.S., company President Asa Candler used a simple, powerful program to build the refreshing beverage to the right members of each geographic community. His efforts drove tremendous results and helped make Coca-Cola what it is today. Asa Candler launched a brilliant sampling campaign. In a letter to his brother in Nashville, Candler spelled...
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
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Learn from the brands and agencies that successfully developed and measured WOM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOM knowledge.
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31 Days of the Dragon
HP provided 31 HDX “Dragon” systems to 31 selected influencers for 31 days to give away to lucky readers of their sites. 31 top bloggers promoted the contest, HP, the HDX Dragon and each other, this has never happened before and it showed the collective power of a community banding together. Bloggers created and shared custom marketing materials, including a dedicated site, graphics, logos, videos and RSS feeds... more.. |
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The Atlas Solution: Stimulate the Economy, and Creating Buzz
The client is an upscale shopping center that opened just two years ago in the middle of a working class area of Queens, New York. An outdoor center, the owner found that the most difficult time of year was the post-holiday winter months. With the economy slumping in January ‘08, the Shops wanted to create something that would generate a lot of attention, speak directly to consumers concerns about the economy, and drive traffic to the center... more.. |
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