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Einstein Bros. Bagels Gives Back to Fans With Bagels and Shmear
The Situation Einstein Bros. Bagels wanted to go beyond just having a Facebook presence—the company needed to come up with a creative way to: • Significantly grow its fan base • Encourage retail visits and product purchase and • Establish a long-term communication channel to new and existing customers. The Solution Einstein Bros. Bagels partnered with social marketing company Context...
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Kohl's Inspires Colorful Mom-to-Mom Conversation on CafeMom
For Kohl’s Spring 2008 brand campaign, “Connect With Color”, the retailer wanted to develop a program that naturally wove its brand into the everyday conversation of its target customers, women between the ages of 25-54. The team decided a social network would provide the best platform to become part of the conversation online and offline. Kohl’s and Universal McCann chose...
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Before you leave, make sure you see these.
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This 25-page eBook examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011.
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Best Practicebook: WOs GuideM in the Customer Contact Center
Read the Guidebook
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF
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Learn from the brands and agencies that successfully developed and measured WOMM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOMM knowledge.
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Building A Loyal Community for the Travel Channel
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ABC Studios Advisory Panel: It’s Emmy Time!
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