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Kohl's Inspires Colorful Mom-to-Mom Conversation on CafeMom
For Kohl’s Spring 2008 brand campaign, “Connect With Color”, the retailer wanted to develop a program that naturally wove its brand into the everyday conversation of its target customers, women between the ages of 25-54. The team decided a social network would provide the best platform to become part of the conversation online and offline. Kohl’s and Universal McCann chose...
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Clear Channel NEW! Populating Site with Musicians Campaign
Background: The NEW! website is Clear Channel's just-launched effort to discover new musicians and give exposure to talented artists. NEW! uses the strength of Clear Channel's local radio brands to introduce audiences to new and developing artists early, before songs are "on the radio." Listeners choose from hundreds of songs and videos, plus exclusive home videos and interviews. Challenge: Fanscape...
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AXE Gamekillers Take Over MySpace
Every young, single guy has a common enemy -- the Gamekiller. A Gamekiller is a person who interferes with your efforts to pick up women. In 2006, AXE's ad agency, BBH, developed a group of 14 Gamekiller characters who were on a mission to stop the AXE guy from getting the girl. Once AXE had this cast -- from the...
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The Return of Transformers
The Re-release of the 20th Anniversary animated movie. Needs: Sony/BMG Home entertainment wanted to bring back the 20 year old animated movie "Transformers The Movie" but didn't want it to seem like a big corporate push and wanted to incorporate the fan interaction. Solution: VIABUZZ incorporated a cross promotional campaign between Sony/BMG Home Entertainment and Teen Social Networking Community TagWorld.com....
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128: The Magic Number
As Coca-Cola fountain availability spread across the U.S., company President Asa Candler used a simple, powerful program to build the refreshing beverage to the right members of each geographic community. His efforts drove tremendous results and helped make Coca-Cola what it is today. Asa Candler launched a brilliant sampling campaign. In a letter to his brother in Nashville, Candler spelled...
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Webinar: When Companies Need More Than Facebook: How an Internal Social Network is an Advantage
Free for Everyone
Wed., July 8 at 12 pm EST
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF |
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Ethics Code
The WOMMA Ethics Code of Conduct defines best practices, unacceptable practices, and baseline rules of the road.
Download PDF |
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Metrics Best Practice Guidebook
Provide your ideas to help improve the draft of our guide which helps to practically explain measurement & metrics.
Download & Comment |
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Read about companies that do it right. |
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Twebinars: How Radian6 Generated Brand Awareness Through Social Media and WOM
Interest in Radian6’s social-media-monitoring platform depended on a wider adoption of social media among marketing and communication professionals... more... |
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Building A Loyal Community for the Travel Channel
The Travel Channel boasts a diverse range of viewers, from armchair dreamers, living vicariously through the shows, to veteran travelers ready to plot their next trip. Travel Channel's challenge is to deliver content and consumer touch points... more.. |
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