The Return of Transformers

The Re-release of the 20th Anniversary animated movie.

Needs: Sony/BMG Home entertainment wanted to bring back the 20 year old animated movie "Transformers The Movie" but didn't want it to seem like a big corporate push and wanted to incorporate the fan interaction.

Solution: VIABUZZ incorporated a cross promotional campaign between Sony/BMG Home Entertainment and Teen Social Networking Community TagWorld.com.

Credit Information
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Client: Sony/BMG
Agency: VIABUZZ
Budget: $300,000
Date of Campaign: November 1, 2006
Case Study URL: http://adage.com/digital/article?article_id=113029