FEBRUARY 22
FTC Investigations & The Role of WOMMA
with Instructor: Tony DiResta
Tony will outline what you need to know about the FTC laws and guidelines and what you need to consider
in ethical disclosure and WOMM. He’ll provide best practices for developing a social media policy and
standards and disclosures as it relates to speakers and bloggers.
The Ins and Outs of Proper Disclosure
with Instructors: Elisa Camahort and Meghan Keaney Anderson
Elisa & Meghan will show current examples of how bloggers, brands and other online influencers are
adapting their behavior to fit the new regulations.
Blogs & Best Practices
with Instructor: Ryan Bowling
Ryan will provide the brand perspective and the importance of establishing an integrated social media policy,
the role of bloggers and the brands' responsibility in disclosure.
From an Agency’s Perspective
with Instructor: Emily Bader
Emily will provide the agency perspective and what their role is in practicing Ethical WOMM. She’ll
discuss how to educate your team, set standards and policies and share best practices.
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