WOMMA and the Center for Communication Compliance (CCC) have formed a strategic alliance to bring the healthcare industry a new Online Certificate Program focused on regulatory compliance for new and emerging media.
Entitled Regulatory Compliance 101: Internet Promotion and Social Media, this first-of-its-kind online certificate program is based on a "train + test" methodology designed to help reduce violative materials, decrease legal vulnerability, and support a culture of compliance.
The program is designed to help marketers understand the rules and guidelines imposed by regulatory
agencies, industry associations, and trade groups:
Food and Drug Administration (FDA)
Office of the Inspector General (OIG) of the Dept. of HHS
Department of Justice (DOJ)
Pharmaceutical Research and Manufacturers of America (PhRMA)
Accreditation Counsel for Continuing Medical Education (ACCME)
American Medical Association (AMA)
Upon completion of the WOMMA Online Certificate Program in Internet Promotion and Social Media, you will have answers to:
How can you promote prescription products online these days with all the limiting regulations? What can you really do in social media that is not violative of FDA DDMAC regulations? Said another way, which social media strategies can be implemented that are in compliance with FDA's regulatory framework?
What are the regulatory implications of the space and time limitations inherent in many social media channels? How do these constraints affect online promotion today and what new issues may arise from a regulatory perspective?
FDA has guidelines about format/layout/typography/white space in regard to print ads … how will these "implementing factors" play out in social media and Web sites, which are so different from print?
Become the Healthcare regulation "go-to" person in your company in regard to best practices in Internet promotion and social media. WOMMA's online certificate program provides professionals in healthcare (companies, agencies, consultants) with the latest information regarding regulatory compliance for Internet promotion and social media.
Any professional in the pharmaceutical, biotech or device industry, who works with, designs, executes, reviews, or oversees Internet promotion or social media programs.
One hour live session with a former FDA regulator and course instructor on Nov. 30
Approximately 2 hours of course content; This prerecorded session is available with 24/7 access from WOMMA's partner, CCC to be completed Nov. 30-Dec. 7
Course content correlates to the Regulatory Compliance Test (RCT)
Forty (40) test questions: multiple choice, true/false
Three opportunities to retest
WOMMA member companies can register at a significantly discounted rate and volume discounts are available. If you're not a member of WOMMA but would like to join before enrolling in this certificate program to take advantage of these discounts, please contact Tarah Remington Brown, Director of Member Relations at Tarah@WOMMA.org or call 312-853-4400.
President of The Acker Consulting Group. Served as Branch Chief in FDA's Division of Drug Marketing, Advertising and Communications (DDMAC). Former Executive Director of Regulatory Promotion at Amgen and Johnson & Johnson.
Principal of Arnie I. Friede & Associates. Served as Associate Chief Counsel in FDA's Chief Counsel Office. Former Senior Corporate Counsel at Pfizer, Inc., and former Chairman of Food, Drug, & Cosmetic Law section of NYS Bar Association.
President of Misocky Consulting Group. Former Regulatory Review Officer for FDA Division of Drug Marketing, Advertising, and Communications (DDMAC). Formerly Assistant VP and Deputy Compliance Officer at ImClone Systems; also worked at Abbott and BMS.
Chair of the CCC Advisory Board. Served at the FDA for 10 years as Chief of Consumer Education and Information, Chief of Press Relations, and Associate Commissioner for Public Affairs. Author of the two-volume FDA Advertising and Promotion Manual, the standard reference in the field.
