WOMMA views WOMM and social media as related, but not synonymous, terms. Generally speaking, social media is a sub-set of WOMM.
In this session you’ll learn:
Types of Word of Mouth Marketing and Terminology
Understand the relationship between WOMM and Social Media
Learn when, where and how to engage the right forms of WOMM
Gain knowledge of how to successfully organize and execute internally and externally
Understand the importance of advocates and influencers
February 23
Requirements for Successful Social Media: The Right and The Wrong Instructor: Joel Warady, Enjoy Life Foods
Creating a talkable brand goes beyond getting a consumer to purchase your product, its building trust and a relationship with them that ignites emotion and creates dialogue.
In this session you’ll learn:
Learn how to build trust and engage consumers
Tips on the best social media tools out there and how to utilize for your brand
Understand why it’s important to listen to what they are saying about your brand
How to tell you brand story
Case Study examples
February 28
Social Tools: Breaking Down the What, Where, and How Instructor: Chris Laird, P&G Tremor
How to put it all together! Leveraging various tools & touch points, including social media, to deliver passionate brand advocacy.
In this session you’ll learn:
Ask, listen, & respond to understand community sentiment
Create a disruptive, talk-able message
Enable your community to deliver the message via multiple channels
Collect and syndicate community reactions
March 1
WOM Strategy Development: Defining WOM and How it Fits into an Integrated Marketing Campaign Instructor: Brad Lawless, CollectiveBias
Learn how to incorporate WOMM & social media into your existing marketing strategy to build a solid social strategy, one that creates awareness, drives traffic, taps into real market issues, energizes your most loyal and enthusiastic customers and creates a talkable brand.
In this session you’ll learn:
Incorporate social media into your existing marketing program
Getting buy-in internally, and show real business value
Who should be involved in Social Media and WOMM efforts?
Determine the right participation patterns for your audience
How do I measure WOMM & Social to articulate program value?
It is often said you can’t manage what you don’t measure. And that’s as true in word of mouth and social media as in any of the marketing disciplines. In this course you’ll be introduced to the principles of word of mouth measurement, methods you can use (covering both offline word of mouth as well as online), and the role of research in setting strategy and monitoring performance.
In this session you’ll learn:
Why should I measure word of mouth?
What are the measurement tools at my disposal?
How do I incorporate measurement into my marketing decision making?
WOM and social media are very public marketing resources. Failing to meet ethical standards greatly increases your risk for a PR nightmare. By knowing the proper ethics both offline and online, your brand, client, and employer will have increased confidence in your WOMM and social media acumen.
In this session you’ll learn:
Ethics Overview – WOMMA Code of Ethics, FTC Investigations
Disclosure Best Practices – understand the role of the marketer
Developing a Social Media Policy
Disclosure Best Practices - The Role of Bloggers
An Agency’s Role in Ethical WOMM
• February 21
Defining Word of Mouth and Social Media Instructor: Geno Church, Brains on Fire
• February 23
Requirements for Successful Social Media: The Right and The Wrong Instructor: Joel Warady, Enjoy Life Foods
• February 28
Social Tools: Breaking Down the What, Where, and How Instructor: Chris Laird, P&G Tremor
• March 1
WOM Strategy Development: Defining WOMM and How it Fits into an Integrated Marketing Campaign Instructor: Brad Lawless, CollectiveBias
• March 6
ROI of Word of Mouth Instructor: Ed Keller, Keller Fay Group
• March 8
Understanding the Ethical & Legal Issues Around WOMM & Social Media Instructors: Patrick Thoburn, Matchstick & Malcolm Faulds, BzzAgent
"A WOMM-COM certificate clearly demonstrates personal commitment to innovative, effective, and ethical WOMM marketing."
"This course was an excellent introduction to the principles of word of mouth marketing with actionable learnings that I'll be able to immediately put to use."
"The WOMMA online social media and WOMM certificate course is a great resource for marketing professionals who are at the point of integrating Social Media/Word of Mouth strategies into their marketing mix. It teaches and validates best practice approaches and key considerations, governance, and change management."
"Great over-all experience! Really enjoyed and learned a great deal!"
"Good introduction for those who have a novice to intermediate level knowledge of Social Media."
"Kudos to WOMMA for taking the lead on establishing WOMM-COM. I highly recommend the course as valuable learning for anyone working in this business at any level of experience."
