Introduction
WOMMA published its draft Ethics Code for the word of mouth marketing industry on Feb. 9, 2005.
It is a first step in the complicated process of building an industry based on consumer respect and fundamental ethical principles.
The essence of the WOMMA Ethics Code comes down to the Honesty ROI:
- Honesty of Relationship: You say who you're speaking for
- Honesty of Opinion: You say what you believe
- Honesty of Identity: You never obscure your identity