Skip to Content | Skip to Navigation

Learn about Word of Mouth in our Great Email Newsletters!
WOMMA Action Items
Stay in the loop with deals and opportunities
Womnibus Weekly
The latest, greatest WOM strategies and successes
Send info on joining WOMMA

Your Email:


Your email is private

See Something Here Worth Talking About? Spread the Word — It's What We Do!

Privacy Notice

The information sent in this email will remain private, though WOMMA reserves the right to moderate all messages. WOMMA never releases, shares, or sells email addresses. Data collected are not shared with other organizations, are kept private at all times, and are never released to outside parties.

 

Calls for Comment

The landscape in which word of mouth marketing is flourishing changes every day amid new headlines and fresh lines of conversation. WOMMA is therefore committed to keeping its eye on the industry, and to addressing new questions and important issues as they develop. We're dedicated to open, transparent leadership, and we're committed to soliciting widespread feedback from all interested parties on critical issues. Join the discussion today.

Marketer Disclosure in Social Media

Most consumers believe that content in environments like MySpace or YouTube has been created by non-marketers. WOMMA's goal is to establish actionable guidelines and best practices for marketers working with social media.

Learn more Sorry but comments have been closed
Edelman Blog Disclosure

Many in the blogging, PR, marketing, and word of mouth marketing worlds are concerned about ethics and disclosure issues surrounding Edelman's 2006 blogs for Wal-Mart. Share your thoughts on the subject in our public forum.

Learn more Sorry but comments have been closed
WOMMA Ethics Code

Our core document, the WOMMA Ethics Code lays the foundation for consumer protection via ethical word of mouth marketing. Its purpose is to help define best practices, unacceptable practices, and baseline rules of the road.

Learn more Sorry but comments have been closed
Ethics Assessment Tool: The Ethics 20 Questions

The WOMMA Ethics Assessment Tool helps marketers identify and eliminate unethical word of mouth marketing tactics before they are implemented. Designed to draw attention to specific practices that are unethical, the answers to these 20 questions will quickly identify actions that should be avoided.

Learn more Sorry but comments have been closed
Ethical Blogger Contact Guidelines: 10 Principles for Ethical Contact by Marketers

WOMMA's Ethical Blogger Contact Guidelines is designed to assist marketers in deciding when and how to best engage bloggers. It gives marketers a 10-item checklist of principles with which to make sure they are always appropriate and ethical when communicating within the blogosphere.

Learn more Sorry but comments have been closed
Ethics Adoption Toolkit: A Collaborative Ethics Document Library

The Ethics Adoption Toolkit is a collaborative ethics document library for companies that want to make a formal commitment to ethics in word of mouth marketing. It includes all the pieces that companies need to make ethics an official policy within their organization -- including sample letters, contracts, press releases, and more.

Learn more Sorry but comments have been closed