January 24, 2012
Market Context and Program Management
Instructor:
Rachel Happe, The Community Roundtable and Jam Delcambre, AT&T
Author(s): Rachel Happe, The Community Roundtable and Leigh Mutert, H&R Block
This session will give participants an overview of how the market and need for community management is changing and provide an overview of the specialist role and where it fits within a broader context.
At the conclusion of this session, participants will understand how communities fit into a broader market & communications context, including:
- How social technologies – and the communities they enable – are different from traditional communication channels
- The difference between social media, social networks, and communities
- The history of the market & how it has evolved
- The program elements that are managed in a successful community program
- Descriptions of the roles encountered in community programs with specific identification of the specialist responsibilities
- Attributes and skills leading to success in the Specialist role and the expected career path as the Specialist grows in skills
- Differing types of communities that specialists manage the organizational teams that specialists work with
January 26, 2012
Strategy Leadership and Culture
Instructor:
Lauren Vargas, Aetna & Tonya Hornsby, P&G
Author(s): Lauren Vargas, Aetna & Tonya Hornsby, P&G
This session is designed to give participants an overview of the formation of a community strategy, as well as a broad understanding of how the leadership and cultural environment in which they work impacts day-to-day community activities.
At the conclusion of this session, participants will have a deep understanding of the activities that surround community management, including:
- Embody the mindset of a community manager and be a participating member in executing community strategy in a scaled effort from the top-down
- Establish emerging community leaders including, internal and external stakeholders Identify hot button issues and topics
January 31, 2012
Tools
Instructor:
Dawn Lacallade
Author(s): Dawn Lacallade
The tools session will provide an overview of the common social media and community tools and how to evaluate these tools to find the best ones to accomplish specific goals.
At the conclusion of this session, participants will have an overview of the tools that power Social Media and Community including:
- Overview of the tools commonly used in Social Media and Community
- The best uses for each tool
- How to select the right tools to fit your strategy
- Moderation and management tools that supplement the major
February 2, 2012
Content and Programming
Instructor:
Cindy Meltzer, Isis Parenting
Author(s): Cindy Meltzer, Isis Parenting
This session will give participants a foundation in understanding how different types of content and programming can be used to engage participants and drive community results.
At the conclusion of this session, participants will have a deep understanding of the activities that surround content and programming, including:
- Being able to create, optimize and curate content on a basic level
- Being able to determine what type(s) of content and programming best serves your audience
- Being able to understand, inform and execute the overall content strategy
February 7, 2012
Policies and Governance
Instructor:
Eloise Grey, eModeration, Wendy Christie, eModeration, Tia Fisher, eModeration
Author(s): Wendy Christie, eModeration, Tia Fisher, eModeration
The policies and governance session will provide participants the fundamentals of the various legal and policy considerations they need to be aware of as online community specialists.
At the conclusion of this session, participants will have a deep understanding of the activities that surround policies and governance, including:
- What you have to consider in order to stay safe and legal online
- Which different policies you need in place for your company, your team and your community
- How to triage user-generated content and action workflows
February 9, 2012
Metrics and Measurement
Instructor:
Misti Crawford, CSC
Author(s): Misti Crawford, CSC and Elena Benito-Ruiz, Ubikuos
This session will give participants an understanding of day-to-day community activities metrics, what they mean, and how to best use and report them.
At the conclusion of this session, participants will have a deep understanding of the activities that surround community measurement, including:
- Demonstrate the ability to define your community
- Demonstrate the value in keeping metrics and measurements
- Demonstrate the ability to interpret and effectively communicate findings
- Demonstrate the ability to develop and monitor action plans based on findings
- Demonstrate knowledge of available CM analytical tools to assist in gathering measurements about the community
February 16, 2012
Community Management
Instructor:
Kathy Baughman, ComBlu and Becky Caroll, Petra Consulting Group
Author(s): Kathy Baughman, ComBlu
The community management session will pull all of the different course elements together and cover the human engagement and moderation practices necessary for a community specialist to employ.
At the conclusion of this session, participants will have a deep understanding of the activities that surround community management, including:
- Overview of roles, responsibilities and skills
- Conversation voice and engagement approach that encourages participation in your community
- Techniques for diffusing difficult situations
- Review of Moderation Processes
Click here to see the WOMMA Community Management Training Program Syllabus
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