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Voting Procedures
Board elections begin today. This is one of the most significant opportunities WOMMA members have to get involved in shaping this fast-growing industry. Each member company in good standing as of September 1, 2011 has a single vote. If you do not know who in your company holds this vote, please contact Tarah Remington Brown for further assistance at Tarah@WOMMA.org.
How the Process Works
WOMMA uses what is called a “single-slate” election. A nominating committee of your peers has chosen a slate of candidates equal to the number of open seats on the Board (five open Board seats) and this slate has been approved by the Board of Directors. Now, the membership votes for each individual on the slate.
Below is the slate of candidates. Ballots must be submitted between October 3, 2011 and October 28, 2011 to be accepted. The 2012 Board of Directors will be announced in early November.
Have questions about the slate of candidates or election process? Please feel free to call us at 312-853-4400 or email Kristen at Kristen@WOMMA.org.
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Candidates:
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Rod Brooks
V.P. & C.M.O. for PEMCO Insurance
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Rod has enjoyed success during his 35-year business career since graduating with a bachelor’s degree in communications. He is known for his vision, leadership, and ability to transform vision into effective corporate strategy and unique implementation plans. Rod has been the marketing force behind successful start‐ups, emerging growth companies, and well-established businesses such as Schuck’s Auto Supply, Egghead Software, WordPerfect Corporation, and Coinstar.
In 1999, Rod took the marketing helm at PEMCO Insurance. With the role came the opportunity to help transform an analytical operations‐based organization with a predominantly commoditized product into a dynamic, customer‐centric, market‐driven and results‐oriented mutual organization. Now, Rod calls the insurance business one of the biggest marketing challenges he’s faced, and he views PEMCO’s current campaign as one of his most rewarding.
Rod has served in numerous volunteer leadership capacities. His contributions were recognized in 2009 when he was presented the Washington DECA Award of Merit ‐ the organization's highest recognition for volunteer service. Rod has been active in the Word of Mouth Marketing Association since 2007 and was elected to the WOMMA Board of Directors and executive committee in 2008. He currently serves as President.
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Brad Fay
Chief Operating Officer, Keller Fay Group
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Brad is the Chief Operating Officer of the Keller Fay Group, a company he cofounded in early 2006 with CEO, Ed Keller.
Prior to founding the Keller Fay Group, Brad served as managing director at RoperASW (and its successor companies), where he supervised a variety of business units, including Roper Public Affairs, Starch Communications, Financial Services, Technology, Media, and Omnibus Services.
In 2007, Brad won the Grand Innovation Award of the Advertising Research Foundation for the development of Keller Fay’s TalkTrack®, the first continuous measurement system for all word of mouth, including the 90% of WOM which occurs offline.
Brad has served as co-chair of the Word of Mouth Marketing Association’s Influencer Marketing Council, as a member of the Market Research Council, and has lectured about survey research at Rutgers, Yale, and Boston University.
Frequently quoted in publications such as The Wall Street Journal, Businessweek, Advertising Age, and PR Week, Brad was formerly editor of Roper’s Public Pulse newsletter and a columnist in AMA’s Market Research magazine. His articles have appeared in publications including Public Perspectives and Pharmaceutical Executive, and in papers at industry conferences for the Advertising Research Foundation, Word of Mouth Marketing Association, and American Association of Public Opinion Research.
Brad is a cum laude graduate of Colby College in Waterville, ME, and holds a Master’s in Political Science from the University of Connecticut, where he concentrated in Survey Research Methods.
Brad lives with his two teenage children in Montgomery Township, NJ, where he previously served as deputy mayor and town councilman.
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Rob Key
CEO, Converseon
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Rob is founder and CEO of Converseon, the leading international social media consultancy that helps brands harness the value of social across the enterprise. Founded in 2001, Converseon was the industry's first pure play social consultancy and has garnered an enviable reputation for innovation and excellence for leading brands around the world.
Converseon provides a unique "listen, operationalize, engage, measure" framework via a combination of "next generation" proprietary technologies, management consulting and agency services. Converseon's Conversation Miner™ technology was recently recognized at category "leader" in Forrester's Wave (Q3) on listening platforms. It is also one of the very few providers with the full Twitter Firehose. Its consulting services provide industry-leading services and best practices for brands to integrate social into the fabric of the enterprise. It's activation services, which include the full range of paid, earned and owned" solutions have been well recognized for excellence. Awards include the 2009 Forrester Groundswell B2C "Talking," an OMMA for Best Use of Virtual Worlds, WOMMIE for Best Word of Mouth Program and multiple SAMMY's including "Best Social Agency." Clients including Hilton Hotels, IBM, 3m, Siemens, Yahoo! among many others. Converseon's work has been featured in leading publications including Fortune, CNN, Financial Times. Converseon's leadership hails from a wide range of leading organizations, including Digitas, IBM, Accenture and others, bound together to help create a new generation of solutions for its clients in a nimble, fast moving environment.
Headquartered in New York, Converseon's team extends to Detroit, San Francisco, Austin, Boston, Copenhagen and Shanghai (via partnership).
Prior to Converseon, Rob was head of the Innovations Group at a division of Young & Rubicam and a member of the WPP.com board. He has been deeply enmeshed in digital marketing since the early days of 1995. Rob speaks frequently at a range of leading conferences in North America, Asia and Europe about the transformative nature of social media, including the Conference Board, 4As, iBrand Summit(s), Search Engine Strategies, Adtech, Word of Mouth Marketing Association (where Converseon is a governing member), Public Relations Society of America (PRSA International), Advertising Research Foundation (ARF), Affiliate Summit, among many others. He was a 2010 ARF Great Mind Award Honoree, a member of the CASRO submittee on social listening ethics and a founding Fellow at the Society of New Communications Research.
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Chris Laird
Tremor CEO, Procter & Gamble Marketing Director, North America
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After completing his MBA at Schulich School of Business in Toronto, Chris joined P&G Canada in 1994 as an Account Manager in Sales. Over his seventeen years at P&G, he has progressed through a variety of Sales and Marketing assignments in Market Development Organizations, Global Business Units, Canada and the U.S., and across the majority of company’s portfolio. His CPG marketing experiences span from selling directly to retailers such as Wal-Mart to developing global consumer segmentation models. Until recently, Chris oversaw an organization that marketed portfolio of leading Beauty & Grooming brands including Gillette, Braun, Olay, DDF, Venus, Old Spice, Ivory, Zest, and Secret. Today, Chris is the CEO of Tremor, a P&G-owned Word-of-Mouth marketing capability that has consistently been recognized as a leader in its field. Chris lives in Cincinnati OH and is married to fellow P&G marketer Sarah Innes. Chris & Sarah have three children: Hannah (10), Duncan (8), and Hilary (5).
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Ekaterina Walter
Social Media Strategist, Intel Corporation
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Ekaterina Walter is a marketer, thinker, speaker, and connector. As Social Media Strategist for Intel, Ekaterina works at the intersection of high tech and integrated marketing—driving global strategies and helping colleagues to leverage new media in support of business goals. She believes that building relationships with customers should be at the core of any business and that social media provides a perfect opportunity to do so. At Intel Ekaterina is responsible for corporate social networking strategy and company-wide social media enablement. She is a recognized though-leader in her field and is a regular contributor to well-know industry publications such as Mashable, Fast Company, AdWeek, iMedia Connection, and others.
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Before you leave, make sure you see these.
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This 25-page eBook examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011.
Download eBook
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Best Practicebook: WOs GuideM in the Customer Contact Center
Read the Guidebook
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF
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Learn from the brands and agencies that successfully developed and measured WOMM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOMM knowledge.
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Building A Loyal Community for the Travel Channel
more..
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ABC Studios Advisory Panel: It’s Emmy Time!
more..
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