Ethics

The WOMMA Code of Ethics is a cornerstone of the principles that built this organization. WOMMA is very proud that the FTC recognized in their new guide, with no less than ten specific references, the authority and integrity of the overall WOMMA Code. We strive to provide ethical leadership, and wish to hold our members to high standards which are integral to maintaining a quality reputation for both our organization, and its valued members.

The WOMMA Code of Ethics

The Ethics Code is a cornerstone of the principles that built this organization. WOMMA is very proud that the FTC recognized in their new guide, with no less than ten specific references, the authority and integrity of the overall WOMMA Code. We strive to provide ethical leadership, and wish to hold our members to high standards which are integral to maintaining a quality reputation for both our organization, and its valued members. ...Read More

Privacy Guidance

The Word of Mouth Marketing Association ("WOMMA") recognizes the importance of protecting privacy across all marketing and communications channels. While privacy is a multi-faceted issue, WOMMA believes that transparency and choice are at the heart of establishing and sustaining the meaningful connection between brands and consumers. ...Read More

Social Media Disclosure Guide

The WOMMA Ethics Code is the cornerstone for prudent practices in the WOM industry. In light of the December 2009 effective date of the Federal Trade Commission (FTC) Guides Concerning the Use of Endorsements and Testimonials in Advertising, WOMMA leadership responded to member demand for additional meaningful disclosures for social media marketing. This is a continuation of an effort started in 2008 when WOMMA began formalizing best practices by engaging industry leaders, members, non members, academics and consumers. ...Read More