The WOMMA WordEthics Reaffirmation Principle
It is our firm and resolute belief that every participant in word of mouth marketing has a vested interest in preserving its integrity.
The Word of Mouth Marketing Association (WOMMA) is committed to developing, educating, and communicating across the industry best practices in the ethical conduct of word of mouth marketing.
WOMMA expects its members to adhere to the WOMMA Ethics Code and to set an example of high ethical standards for word of mouth marketing.
WOMMA and its members are committed to building a profession that is based on ethical practices. We're breaking new ground in ethical marketing, consumer protection, and self regulation with our innovative ethics tools.
Simple and practical, companies can use our ethics tools to make sound decisions about their word of mouth marketing campaigns. Word of mouth marketing is being used by more and more companies and these tools will help them deliberately and consistently do the right thing. We're taking high-level ethical principles and using them to create practical decision-making instruments.
WOMMA Ethics Code
Our core document, the WOMMA Ethics Code lays the foundation for consumer protection via ethical word of mouth marketing. Its purpose is to help define best practices, unacceptable practices, and baseline rules of the road.
Ethics Review Process
WOMMA believes that every participant in word of mouth marketing has a vested interest in preserving its integrity. WOMMA is committed to developing, educating, communicating, and promoting best practices in the ethical conduct of WOM marketing throughout the industry and expects companies wanting to leverage their WOM efforts through WOMMA membership to set an example of high ethical standards for WOM marketing.
Ethics Assessment Tool: The Ethics 20 Questions
The WOMMA Ethics Assessment Tool helps marketers identify and eliminate unethical word of mouth marketing tactics before they are implemented. Designed to draw attention to specific practices that are unethical, the answers to these 20 questions will quickly identify actions that should be avoided.
Ethical Blogger Contact Guidelines: 10 Principles for Ethical Contact by Marketers
WOMMA's Ethical Blogger Contact Guidelines is designed to assist marketers in deciding when and how to best engage bloggers. It gives marketers a 10-item checklist of principles with which to make sure they are always appropriate and ethical when communicating within the blogosphere.
Ethics Adoption Toolkit: A Collaborative Ethics Document Library
The Ethics Adoption Toolkit is a collaborative ethics document library for companies that want to make a formal commitment to ethics in word of mouth marketing. It includes all the pieces that companies need to make ethics an official policy within their organization -- including sample letters, contracts, press releases, and more.
