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An Introduction to the WOMMA Ethics Code
The Word of Mouth Marketing Association (WOMMA) issued changes to its Ethics Code of Conduct, known as the WOMMA Code, to help define best practices, unacceptable practices and baseline rules for word of mouth marketing.
WOMMA launched a formal review of the WOMMA Ethics Code at WOMMA’s Nov. 12-14, 2008 Marketing Summit and Research Symposium in Las Vegas. A special public forum on the code was hosted at the Summit as well as WOMMA hosted an open comment period from November thru the end of January to allow our members sufficient opportunity to provide comments, feedback and information on the code of ethics. In addition, WOMMA supported an ethics blog.
The Ethics Code also is consistent with the Federal Trade Commission’s recent revisions to its guideline for the use of testimonials and endorsements in advertising. WOMMA was extremely pleased with the industry and general public response. As a result of the extensive comments received, the Board of Directors approved changes to the Code of Ethics. These were important changes for the WOM industry.
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Living Ethics Blog Open from June 1 to June 30
From June 1 to June 30, 2009, the Living Ethics Blog is available to discuss/debate the following issue:
“We stand against marketing practices whereby the consumer is paid cash by the manufacturer, supplier or one of their representatives to make recommendations, reviews or endorsements.”
This item in our Ethics Code was brought forward by three members in good standing to open dialogue as part of the WOMMA Ethics Code Interim Review Process. WOMMA strongly encourages members, interested parties, and consumers to submit comments on this issue. This issue will be held in abeyance for a period of sixty days. All of this information will be publicly stated on our web site so the entire process will be clear and transparent. In addition, after the comment period has ended, the Board will take all communication/discussion on the topic and render a final and binding decision.
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Webinar: When Companies Need More Than Facebook: How an Internal Social Network is an Advantage
Free for Everyone
Wed., July 8 at 12 pm EST
more... |
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF |
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Ethics Code
The WOMMA Ethics Code of Conduct defines best practices, unacceptable practices, and baseline rules of the road.
Download PDF |
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Metrics Best Practice Guidebook
Provide your ideas to help improve the draft of our guide which helps to practically explain measurement & metrics.
Download & Comment |
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Read about companies that do it right. |
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Twebinars: How Radian6 Generated Brand Awareness Through Social Media and WOM
Interest in Radian6’s social-media-monitoring platform depended on a wider adoption of social media among marketing and communication professionals... more... |
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Building A Loyal Community for the Travel Channel
The Travel Channel boasts a diverse range of viewers, from armchair dreamers, living vicariously through the shows, to veteran travelers ready to plot their next trip. Travel Channel's challenge is to deliver content and consumer touch points... more.. |
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