WOMMA is the Industry Leader in Ethical Word of Mouth Marketing

WOMMA believes that every participant in the word of mouth marketing industry has a vested interest in preserving the industry’s integrity.

WOMMA is the only leader that is committed to developing, educating, communicating, and promoting best practices in the ethical conduct of WOM marketing throughout the industry in an ongoing basis. WOMMA requires its members, and any company applying for membership, to be an example of exemplary ethical standards in word of mouth marketing.

When joining WOMMA, member companies agree to adhere to the WOMMA Ethics Code, which states six main principles:

1. WOMMA members believe consumer protection and respect are paramount
2. WOMMA members abide by The Honesty ROI: Relationship, Opinion, Identity
3. We respect the rules of the venue
4. WOMMA members manage relationships with minors responsibly
5. We promote honest, downstream communication
6. WOMMA members respect permission and protect privacy

In an effort to ensure our industry remains self-regulating, WOMMA has developed the Membership Ethics Advisory Panel (MEAP). The MEAP is responsible for reviewing prospective member companies who are found in the membership application process to have questionable ethical practices as well as review allegations of unethical WOMM practices from current WOMMA members by other members of WOMMA. In addition, the MEAP creates education, resources, and guidelines to support our membership.

If you have questions about WOMMA’s commitment to an ethical word of mouth marketing industry or need more information about the MEAP process, please contact Kristen Smith, Executive Director at Kristen@WOMMA.org.