Social Media Disclosure Guide
As part of WOMMA's continuing effort to advance and advocate ethical word of mouth, WOMMA has updated our social media marketing disclosure guide that highlights best practices and responsibilities of using social media.
The WOMMA Ethics Code is the cornerstone for prudent practices in the WOM industry. In light of the December 2009 effective date of the Federal Trade Commission (FTC) Guides Concerning the Use of Endorsements and Testimonials in Advertising, WOMMA leadership responded to member demand for additional disclosures for social media marketing. This is a continuation of an effort started in 2008 when WOMMA began formalizing best practices by engaging industry leaders, members, nonmembers, academics and consumers.
In November 2013, WOMMA's Legal Affairs Committee and Ethics Committee developed an addendum to WOMMA's 2012 Social Media Disclosure Guidelines to reflect the changes in the March 2013 .com Disclosure.
You can download the 2013 Social Media Disclosure Guidelines here.