WVU: Accelerating Results with Integrated Marketing

Aug 19, 2015 12:00 PM CDT 

If social media is the glue that holds integrated marketing communications (IMC) campaigns together, then word of mouth is the fuel. Positive, unplanned brand messages via word of mouth are one of the primary measurements of success when you’re working with integrated marketing.

This session will give you a brief yet thorough understanding of IMC, an overview of the most effective multi-channel strategies, and clever ways to link traditional tactics with word of mouth marketing and social media. IMC projects deliver exponentially stronger results than traditional marketing. You need to know how to incorporate IMC into your daily practice to boost your own performance.

Key Takeaways:

  • The true definition of IMC –who’s really doing it, and how they’re doing it
  • The best strategies for specific goals
  • Why customer behavior is so much more important than demographics
  • Real world examples of linked tactics that deliver explosive results

SPEAKER: Bonnie Harris, Founder, Wax Marketing
Bonnie Harris founded Wax Marketing, an integrated marketing communications firm, in 2002. Since then she has designed and implemented IMC strategies for clients across the United States, including National Geographic and Yale University. Prior to founding Wax, Bonnie worked in marketing and management in the technology industry for 15 years. She received an MS from WVU’s Reed College of Media in 2007 where she is currently an adjunct professor in the IMC program.

After registering, you will receive a confirmation email containing information about joining the webinar.



WOMMA’s membership base is comprised of some of the most innovative brands, agencies and service providers committed to progressing the word of mouth marketing industry through advocacy, education and ethics. As industry experts and the most talented practitioners, they provide a wealth of knowledge and insight to help other members and organizations become successful.

Member-hosted online webinars are an excellent way to share your knowledge and expertise on a WOMM topic. They’re also a great way for you to showcase your company as part of WOMMA’s ever-expanding educational curriculum.WOMMA WEBINARS are free to host and attend.


Have a question? Please contact or call 312-577-7610.