Education

Mark your calendars:

  • November 2-4, 2015: WOMMA Summit 2015, Miami, FL

Community Management Certificate Program

Community management is both art and science. As more brands integrate online community into their marketing mix, finding people with the experience, skills and understanding of the community dynamic is imperative for optimizing returns. Finding the right people with the optimal skills to lead a dynamic community has proven to be challenging at best.

The industry needs standardized job descriptions, processes and training. That’s why The Community Roundtable joined forces with WOMMA and ComBlu to develop a comprehensive, on-demand certificate program for community managers and strategists.


There are three courses designed for individuals of all levels who are interested in understanding how to build and manage successful social and community initiatives. The courses cover both contextual topics like market trends, strategy, metrics, and measurement and culture—as well as specific business use cases like social customer support, internal community building, community in government and more.
 

COMMUNITY MANAGER COURSE

In this course students get a history of community initiatives and learn how organizations are leveraging them today. Sessions cover the strategy, development and implementation of a community, including hiring the right team to becoming "the face" of your community. Students will develop a deep understanding of online engagement, listening, community management, measurement and much more.

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COMMUNITY STRATEGIST COURSE

In this course students are exposed to real world examples through a series of in-depth case studies from industry experts. From a session on “Working with Executives” to sessions on “Internal Communities,” “Social Marketing” and “Social Customer Support,” the Community Strategist course is full of useful insights.

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ADVANCED SKILLS COURSE

In this course students are exposed to additional case studies on popular community business cases (customer support, internal community, social marketing) and advanced topics such as “Developing a Community Assessment Model,” “Playbooks, Evangelism & Training,” “Building a Community Advocacy Program,” and “Getting Executives Comfortable with Community.” This course was designed to complement both the Community Manager and Community Strategist courses, but they are not a prerequisite for taking this course.

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SOCIAL CUSTOMER CARE CERTIFICATE PROGRAM

SOCAP/WOMMA COURSES

Starting August 19, 2014, Society of Consumer Affairs Professionals (SOCAP) and Word of Mouth Marketing Association (WOMMA) are co-hosting a new, seven-course online program that will equip social media practitioners with unique approaches to maximize the customer experience in the social space and engage in proactive social customer care.

Participants will gain insights from leading companies such as Capital One, Adobe, 360Connext and Nissan, as well as others. You may view the speaker lineup here.

In order for WOMMA members to register at the member price, please enter in the discount codes below at the end of check out:

  • Discount code for one individual WOMMA Member Registrant: WOMMA-L3ARN
  • Discount code for group (5 or more participants) member discount: WOMMA-GR3PL3ARN

REGISTER

 

SOCIAL CUSTOMER CARE ESSENTIALS

As customers demand more via social channels, social customer service has become a whole new frontier. Customers want an integrated, omnichannel experience, and yet, few companies are doing it well. Companies need to stop and evaluate their true customer experience, including customer engagement, employee engagement and connections through social media. The evaluations always lead to improvements, which then lead to results such as increased online conversions and loyalty.

In this three-course program, participants will learn to:

  • Set up the best foundation for social customer service
  • Be proactive in community management
  • Integrate the social customer experience into the bigger experience for your customers

View the full agenda here.

Meet the speakers.


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HEALTHCARE REGULATORY COMPLIANCE CERTIFICATE PROGRAM

INTERNET PROMOTION AND SOCIAL MEDIA

WOMMA and the Center for Communication Compliance (CCC) continue to advance their strategic alliance to bring the healthcare industry a certificate program focused on regulatory compliance for new and emerging media.

Entitled Regulatory Compliance: Internet Promotion and Social Media, this first-of-its-kind online certificate program is based on a “train + test” methodology designed to help reduce violative materials, decrease legal vulnerability and support a culture of compliance.

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HEALTHCARE FUNDAMENTALS TRAIN + TEST (New!)

This series of courses provides professionals who are new to the healthcare industry with an overview of requirements and expectations for working in this regulated environment. The series provides a basic understanding of how drugs are developed, the regulatory bodies and industry groups that govern, and the “do’s and don’ts” for promoting drugs and devices.

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PROFESSIONAL DEVELOPMENT: WOMMA/OMI ONLINE EDUCATION CENTER

WOMMA has partnered with the Online Marketing Institute (OMI) to help educate marketers on effective word of mouth and social media marketing strategies and tactics with a professional development program which features industry experts including 360Connext, Google, House Party, TapInfluence and other leading brands.

Through these on-demand certification courses and crash courses, participants will learn the essentials, as well as best practices in the key areas of social media and word of mouth marketing.

These courses are offered at a reduced rate for members but are open to non-members, also. To view a list of all courses, please click here. You may also take advantage of a free, on-demand virtual event consisting of eight classes and featuring some of WOMMA’s lead members.

 

SOCIAL MEDIA MARKETING TACTICS & STRATEGY CERTIFICATION COURSE

With over 1 Billion users on Facebook and 40 million on Twitter, isn’t it time you learned how social media can help expand your reach, increase brand exposure and drive revenue? As marketers continue to allocate more of their budget to social media, there is also an increasing demand to hire social media marketing professionals.

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SOCIAL MEDIA MARKETING ESSENTIALS CERTIFICATION COURSE

Become a better social media marketer! This certification program includes A series of online classes specifically designed to teach you the fundamentals of social media marketing. Once completed, you'll be able to demonstrate your knowledge to the world with a certificate of completion.

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CONTENT MARKETING CRASH COURSE

Content marketing is the cornerstone of effective digital marketing. In this three-part course, you'll learn the fundamentals of content marketing success, so you can build your brand and grow your business.

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LINKEDIN MARKETING & SALES CRASH COURSE

LinkedIn, as a global B2B network, spans over 200 countries and 236+ million business users. Additionally, a new business executive user joins LinkedIn every two seconds from enterprises around the globe. This LinkedIn Marketing and Sales course walks any business professional through the steps it takes to use LinkedIn as their #1 branding, marketing and sales tool. After taking this course, marketers will have a better understanding of how to create a strong personal brand, how to engage daily on LinkedIn for better results and how to drive real targeted visibility on LinkedIn.

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SOCIAL MEDIA MARKETING CRASH COURSE

In only 90 minutes, you'll master the latest social media and mobile marketing changes and platforms. We know you're short on time, so we've cut out the fluff, so you can get to the core of what you need to know successfully plan, execute, measure, and analyze the highest-ROI tactics in social media marketing.

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SEARCH AND SOCIAL FOR ECOMMERCE CRASH COURSE

In this course, ecommerce marketers will learn about the myriad of opportunities available through search and social media to help them reach more consumers and nurture customer relationships. Classes will go through the basics of paid search, search engine optimization (SEO) and social media advertising tactics that ecommerce marketers can leverage.

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MEMBER-HOSTED WEBINARS

WOMMA MEMBER-HOSTED WEBINARS

WOMMA’s membership base is comprised of some of the most innovative brands, agencies and service providers committed to progressing the word of mouth marketing industry through advocacy, education and ethics. As industry experts and the most talented practitioners, they provide a wealth of knowledge and insight to help other members and organizations become successful.

Member-hosted online webinars are an excellent way to share your knowledge and expertise on a WOMM topic. They’re also a great way for you to showcase your company as part of WOMMA’s ever-expanding educational curriculum.

WOMMA WEBINARS are free to host and attend.


HOST A WEBINAR

Before Disaster Strikes: Creating an Effective Social Media Crisis Communications 

Almost on a daily basis we are reminded of the types of crises that can befall a corporation – natural disasters, executive misconduct, lawsuits, product recalls, union strikes, etc. With the advent of social media, those crises can also spread like wildfire from a single tweet. It’s only a matter of ‘when’, not ‘if’, a crisis will hit your organization. Are you ready? Most communicators are thrust into the spotlight at the first sign of a crisis. An effective Crisis Plan can help prevent, or mitigate a full-blown crisis. The ability to immediately assess the situation and respond quickly is imperative and organizations needs to be prepared to respond in minutes, not days, to potential hazards. Objectives include understanding the four phases of crisis communications, identify top ‘threats’ in/to your organization, and more. 

REGISTER HERE

Ambassadors: Your Brand's New Social Network 

Brand Advocates are 70% more likely to be seen as a good source of information by people around them, and they tell 2X as many people about their purchases than non-advocates. Does your brand know who your brand advocates are, how to leverage them to extend your brand's reach, and how to increase sales with their power of influence? Get the answers to these questions and many more during Ambassadors: Your Brand's New Social Network. Dennis O’Malley, ReadyPulse CEO will share his insights on how opt-in brand ambassador programs are changing the way brands engage, interact, and activate their best customers as part of a customer centric marketing strategy. Learn how to create an online branded community, increase brand authenticity, trust, and loyalty, how to measure the effectiveness of your ambassadors and more.

REGISTER HERE

Everyone has good ideas—turn yours into a business in less than 24 hours! 

How many people do you know who have an "App" they are working on? How many of those people also call themselves entrepreneurs without any merit? Don’t be “That Guy (or Girl)”. Turn your ideas into a proven business concept with real data…. and in less than 24 hours! It can and has been done by Beau Hale of AdBoom Group and his two business partners over and over again. Join this webinar to learn how to qualify your business ideas and concepts into feasible business models, develop a strategy to test the viability of your product or offering, achieve and receive real data in real time direct from your target consumer, and more.

REGISTER HERE

How Kellogg's MorningStar Farms Used WOMM to Drive a 6% Sales Lift — and Had Fun Doing It 

For MorningStar Farms, a recommendation from a friend is the most powerful way to win over new customers. To make millions of those recommendations happen, the brand partnered with House Party to throw 3,000 MorningStar Farms parties around the country, harnessing the proven power of experience-driven word of mouth. In this webinar, Peter Storck, House Party's SVP/Research and Chairman of the WOMMA Research Council, will share how the brand generated millions of authentic earned impressions and mountains of user-generated content — and how they drove (and measured, with the help of Nielsen) a significant 6% sales lift. 

REGISTER HERE

Trusting Mom Instincts: Engaging With Moms On Their Terms 

The modern mom is constantly online researching websites, blogs and message boards for info on parenting. But is there a way for brands to celebrate a mother’s natural instincts and build an emotional connection? Huggies was able to leverage agile marketing and engage with moms online in their “natural habitat.” This webinar will discuss how Ogilvy helped Huggies reach moms online through websites they already frequent and engage with them at a critical point of market entry for making purchase decisions. 

REGISTER HERE

FUNDAMENTALS OF WORD OF MOUTH MARKETING

FUNDAMENTALS OF WOMM CERTIFICATE PROGRAM On-Demand.jpg

As the marketing industry evolves and changes, it is always important to remember that a great word of mouth marketing program starts with the basics. The Fundamentals of WOMM is four-category, 10-session on-demand certificate program that will not only teach marketers the basics of word of mouth marketing, but also how to apply them in order to achieve campaign success.
 
WOMMA has teamed up with the best in the industry to teach this online course, which is designed to ensure that each participant walks away with a full understanding of the best practices, ethics and measurement of WOMM. So whether you’re a seasoned professional or newbie in marketing, remember that no campaign will be strong enough without a great foundation.


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Have a question? Please contact events@womma.org or call 312-853-4400.