FUNDAMENTALS OF WORD OF MOUTH MARKETING
As the marketing industry evolves and changes, it is always important to remember that a great word of mouth marketing program starts with the basics. The Fundamentals of WOMM is four-category, 10-session on-demand certificate program that will not only teach marketers the basics of word of mouth marketing, but also how to apply them in order to achieve campaign success.
WOMMA has teamed up with the best in the industry to teach this online course, which is designed to ensure that each participant walks away with a full understanding of the best practices, ethics and measurement of WOMM. So whether you’re a seasoned professional or newbie in marketing, remember that no campaign will be strong enough without a great foundation.
WOMMA’s membership base is comprised of some of the most innovative brands, agencies and service providers committed to progressing the word of mouth marketing industry through advocacy, education and ethics. As industry experts and the most talented practitioners, they provide a wealth of knowledge and insight to help other members and organizations become successful.
Member-hosted online webinars are an excellent way to share your knowledge and expertise on a WOMM topic. They’re also a great way for you to showcase your company as part of WOMMA’s ever-expanding educational curriculum.
WOMMA WEBINARS are free to host and attend.
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WorkPlace Impact: The Intersection of Offline and Online Word-of-Mouth and It's Role in New Product Introductions (June 3)
An essential ingredient in a successful new product introduction is understanding how to integrate offline and online word-of-mouth that influences purchase decisions. This session will focus on using the social network of the workplace and relationships within a trusted group of peers to influence purchases and get on the planned shopping list. The presenters will share research and case studies from retail and CPG that will give marketers an understanding and roadmap of how to leverage working moms and working consumers to amplify word-of-mouth recommendations and influence shopping trip and purchase behavior. Attendees will learn how to integrate offline and online word-of-mouth in a way that drives trial, measurable sales lift and ongoing sales during the critical must-win period of a new product or service introduction.