Community Management Certificate Program

Community management is both art and science. As more brands integrate online community into their marketing mix, finding people with the experience, skills and understanding of the community dynamic is imperative for optimizing returns. Finding the right people with the optimal skills to lead a dynamic community has proven to be challenging at best.

The industry needs standardized job descriptions, processes and training. That’s why The Community Roundtable joined forces with WOMMA and ComBlu to develop a comprehensive, on-demand certificate program for community managers and strategists.

There are three courses designed for individuals of all levels who are interested in understanding how to build and manage successful social and community initiatives. The courses cover both contextual topics like market trends, strategy, metrics, and measurement and culture—as well as specific business use cases like social customer support, internal community building, community in government and more.

 

COMMUNITY MANAGER COURSE

In this course students get a history of community initiatives and learn how organizations are leveraging them today. Sessions cover the strategy, development and implementation of a community, including hiring the right team to becoming "the face" of your community. Students will develop a deep understanding of online engagement, listening, community management, measurement and much more.

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COMMUNITY STRATEGIST COURSE

In this course students are exposed to real world examples through a series of in-depth case studies from industry experts. From a session on “Working with Executives” to sessions on “Internal Communities,” “Social Marketing” and “Social Customer Support,” the Community Strategist course is full of useful insights.

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ADVANCED SKILLS COURSE

In this course students are exposed to additional case studies on popular community business cases (customer support, internal community, social marketing) and advanced topics such as “Developing a Community Assessment Model,” “Playbooks, Evangelism & Training,” “Building a Community Advocacy Program,” and “Getting Executives Comfortable with Community.” This course was designed to complement both the Community Manager and Community Strategist courses, but they are not a prerequisite for taking this course.

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SOCIAL CUSTOMER CARE CERTIFICATE PROGRAM

SOCAP/WOMMA COURSES

Starting August 19, 2014, Society of Consumer Affairs Professionals (SOCAP) and Word of Mouth Marketing Association (WOMMA) are co-hosting a new, seven-course online program that will equip social media practitioners with unique approaches to maximize the customer experience in the social space and engage in proactive social customer care.

Participants will gain insights from leading companies such as Capital One, Adobe, 360Connext and Nissan, as well as others. You may view the speaker lineup here.

In order for WOMMA members to register at the member price, please enter in the discount codes below at the end of check out:

  • Discount code for one individual WOMMA Member Registrant: WOMMA-L3ARN
  • Discount code for group (5 or more participants) member discount: WOMMA-GR3PL3ARN

REGISTER

 

SOCIAL CUSTOMER CARE ESSENTIALS

As customers demand more via social channels, social customer service has become a whole new frontier. Customers want an integrated, omnichannel experience, and yet, few companies are doing it well. Companies need to stop and evaluate their true customer experience, including customer engagement, employee engagement and connections through social media. The evaluations always lead to improvements, which then lead to results such as increased online conversions and loyalty.

In this three-course program, participants will learn to:

  • Set up the best foundation for social customer service
  • Be proactive in community management
  • Integrate the social customer experience into the bigger experience for your customers

View the full agenda here.

Meet the speakers.


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HEALTHCARE REGUALTORY COMPLIANCE CERTIFICATE PROGRAM

INTERNET PROMOTION AND SOCIAL MEDIA

WOMMA and the Center for Communication Compliance (CCC) continue to advance their strategic alliance to bring the healthcare industry a certificate program focused on regulatory compliance for new and emerging media.

Entitled Regulatory Compliance: Internet Promotion and Social Media, this first-of-its-kind online certificate program is based on a “train + test” methodology designed to help reduce violative materials, decrease legal vulnerability and support a culture of compliance.

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HEALTHCARE FUNDAMENTALS (New)

Coming soon!
 


PROFESSIONAL DEVELOPMENT: WOMMA/OMI ONLINE EDUCATION CENTER

WOMMA has partnered with the Online Marketing Institute (OMI) to help educate marketers on effective word of mouth and social media marketing strategies and tactics with a professional development program which features industry experts including 360Connext, Google, House Party, TapInfluence and other leading brands.

Through these on-demand certification courses and crash courses, participants will learn the essentials, as well as best practices in the key areas of social media and word of mouth marketing.

These courses are offered at a reduced rate for members but are open to non-members, also. To view a list of all courses, please click here. You may also take advantage of a free, on-demand virtual event consisting of eight classes and featuring some of WOMMA’s lead members.

 

SOCIAL MEDIA MARKETING TACTICS & STRATEGY CERTIFICATION COURSE

With over 1 Billion users on Facebook and 40 million on Twitter, isn’t it time you learned how social media can help expand your reach, increase brand exposure and drive revenue? As marketers continue to allocate more of their budget to social media, there is also an increasing demand to hire social media marketing professionals.

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SOCIAL MEDIA MARKETING ESSENTIALS CERTIFICATION COURSE

Become a better social media marketer! This certification program includes A series of online classes specifically designed to teach you the fundamentals of social media marketing. Once completed, you'll be able to demonstrate your knowledge to the world with a certificate of completion.

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CONTENT MARKETING CRASH COURSE

Content marketing is the cornerstone of effective digital marketing. In this three-part course, you'll learn the fundamentals of content marketing success, so you can build your brand and grow your business.

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LINKEDIN MARKETING & SALES CRASH COURSE

LinkedIn, as a global B2B network, spans over 200 countries and 236+ million business users. Additionally, a new business executive user joins LinkedIn every two seconds from enterprises around the globe. This LinkedIn Marketing and Sales course walks any business professional through the steps it takes to use LinkedIn as their #1 branding, marketing and sales tool. After taking this course, marketers will have a better understanding of how to create a strong personal brand, how to engage daily on LinkedIn for better results and how to drive real targeted visibility on LinkedIn.

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SOCIAL MEDIA MARKETING CRASH COURSE

In only 90 minutes, you'll master the latest social media and mobile marketing changes and platforms. We know you're short on time, so we've cut out the fluff, so you can get to the core of what you need to know successfully plan, execute, measure, and analyze the highest-ROI tactics in social media marketing.

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SEARCH AND SOCIAL FOR ECOMMERCE CRASH COURSE

In this course, ecommerce marketers will learn about the myriad of opportunities available through search and social media to help them reach more consumers and nurture customer relationships. Classes will go through the basics of paid search, search engine optimization (SEO) and social media advertising tactics that ecommerce marketers can leverage.

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MEMBER-HOSTED WEBINARS

WOMMA MEMBER-HOSTED WEBINARS

WOMMA’s membership base is comprised of some of the most innovative brands, agencies and service providers committed to progressing the word of mouth marketing industry through advocacy, education and ethics. As industry experts and the most talented practitioners, they provide a wealth of knowledge and insight to help other members and organizations become successful.

Member-hosted online webinars are an excellent way to share your knowledge and expertise on a WOMM topic. They’re also a great way for you to showcase your company as part of WOMMA’s ever-expanding educational curriculum.

WOMMA WEBINARS are free to host and attend.


HOST A WEBINAR
 

 

FUNDAMENTALS OF WORD OF MOUTH MARKETING

FUNDAMENTALS OF WOMM CERTIFICATE PROGRAM On-Demand.jpg

As the marketing industry evolves and changes, it is always important to remember that a great word of mouth marketing program starts with the basics. The Fundamentals of WOMM is four-category, 10-session on-demand certificate program that will not only teach marketers the basics of word of mouth marketing, but also how to apply them in order to achieve campaign success.
 
WOMMA has teamed up with the best in the industry to teach this online course, which is designed to ensure that each participant walks away with a full understanding of the best practices, ethics and measurement of WOMM. So whether you’re a seasoned professional or newbie in marketing, remember that no campaign will be strong enough without a great foundation.


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Have a question? Please contact events@womma.org or call 312-853-4400.