Education

WOMMA Education advances the discipline of credible word of mouth marketing by providing offline and online events focused on ethical and effective WOMM. WOMMA Education equips you with the knowledge to ensure that your brand is the most talked about and recommended in your category. From our diverse portfolio of offline and online programs, WOMMA Education provides a challenging learning environment that brings word of mouth marketing theory to life.

WOMMA Practicums

Throughout the year

We want to hear from YOU–our MEMBERS, our EXPERTS!

Member hosted online practicums are an excellent way to share your knowledge and expertise on a WOMM topic! We would love to hear from you – please click the “Host a Practicum” button to begin your application. The WOMMA Events and Education team will contact you to discuss next steps, so you can showcase your session as part of our expanding educational curriculum!

No fee to apply or attend.

WOMMA Members are invited to apply to host a practicum here. 

WOMM-COM Certificate Programs

Healthcare Industry
Regulatory Compliance 101: Internet Promotion and Social Media

April 2013

WOMMA and the Center for Communication Compliance (CCC) have again formed a strategic alliance to bring the healthcare industry a WOM-COMM Certificate Program focused on regulatory compliance for new and emerging media.

Entitled Regulatory Compliance 101: Internet Promotion and Social Media, this first-of-its-kind online certificate program is based on a "train + test" methodology designed to help reduce violative materials, decrease legal vulnerability, and support a culture of compliance.

The introductory webinar will be held on April 25, 2013 from 11:00 to 12:00 CST.  You will then have two weeks to complete the course and correlated test in order to receive the WOM-COMM Certificate.

Register

Community Management WOMM COM On-Demand

Community management is both art and science. As more brands integrate online community into their marketing mix, finding people with the experience, skills and understanding of the community dynamic is imperative for optimizing returns. Finding the right people with the optimal skills to lead a dynamic community has proven to be challenging at best.

The industry needs standardized job descriptions, processes and training. That’s why The Community Roundtable joined forces with WOMMA and ComBlu to develop comprehensive certificate program for community managers and strategists.

These certificate programs are designed for individuals of all levels who are interested in understanding how to build and manage successful social and community initiatives. The programs cover both contextual topics like market trends, strategy, metrics and measurement and culture, as well as specific business use cases like social customer support, internal community building, community in government and more.

We are currently offering both the Community Manager and Community Strategist modules on demand. You can take them individually or bundle them and save 15%! Of course, members of TheCR Network and WOMMA are entitled to special pricing:

Community Manager Course (member/non-member): $350/$495

Community Strategist Course (member/non-member): $350/$495

Both Courses (member/non-member): $595/$850

Register