The Secret Metrics to Prove Word of Mouth
Jul 22, 2015 1:00 PM CDT

By now, we know Word of Mouth Marketing is powerful stuff, and that we need to have it in our marketing plans-- but how do we prove it in ROI? According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising. In addition, a recent WOMMA and AMA study shows that 64% of marketing executives indicated that they believe word of mouth is the most effective form of marketing.

Join our webinar with Devon Wijesinghe, CEO of Insightpool, on July 22nd at 1pm CST to learn secrets to mastering what has been identified as the most valuable form of marketing - WOM, the method that consumers trust above all others and will most likely drive sales for your company.

Content will include:

  • Why marketers should care about Word of Mouth Marketing
  • How to be Successful with Word of Mouth Marketing
  • How to measure WOM to win over your sales team

#SocialWOM @insightpool @devonwijesingh

After registering, you will receive a confirmation email containing information about joining the webinar.


How to Participate on Yelp Ethically
Jul 29, 2015 1:00 PM CDT is one of the largest hubs of crowd-sourced online reviews and recommendations, on everything from high-tech companies and marketing firms, to local restaurants, dentists or mechanics. Yelp is also renowned for being more aggressive than other websites in protecting the site’s integrity, pursuing those that post fake reviews with legal action and sting operations. In this webinar, we’ll be getting information directly from Yelp on how to participate on the review site ethically, transparently and effectively. A few of the topics covered will be:

  • How to encourage more Yelp users to review your organization/location
  • The best way to respond to negative or positive reviews
  • Yelp’s point-of-view on financial incentives and what practices are ethical
  • Tools, features and advertising options available to business representatives

SPEAKER: Darnell Holloway, Director of Business Outreach at Yelp
Darnell Holloway helps educate businesses across the country on how to engage Yelp's crowd-sourced reviewers ethically and transparently. He oversees Yelp's Small Business Advisory Council, and delivers constructive feedback to Yelp from the business community. He regularly hosts in-person or webinar-based educational sessions as well as other content, on how to use Yelp’s business tools. Prior to joining Yelp in 2009, Darnell worked in the banking industry as a securities research broker for Thomas Weisel Partners. He is a California native, and a UC Davis alumnus.

After registering, you will receive a confirmation email containing information about joining the webinar.


WOMMA 2015 Member Benefits Review
Aug 11, 2015 12:00 PM CDT 

Whether you're brand new to WOMMA or a long-time member who needs a "refresher," this webinar with WOMMA President Suzanne Fanning will cover the many benefits available to all WOMMA members.

We'll cover WOMMA events (like the annual Summit in Miami Beach, Florida), resources available in the Member Center, and unique networking / professional development opportunities (like WOMMA's Peer-to-Peer Councils and Committees).

There will also be time for Q&A to address your specific questions. We hope you'll join us, and feel free to share the registration link with your colleagues so everyone at your organization takes advantage of your WOMMA membership.

After registering, you will receive a confirmation email containing information about joining the webinar.

WVU: Accelerating Results with Integrated Marketing
Aug 19, 2015 12:00 PM CDT 

If social media is the glue that holds integrated marketing communications (IMC) campaigns together, then word of mouth is the fuel. Positive, unplanned brand messages via word of mouth are one of the primary measurements of success when you’re working with integrated marketing.

This session will give you a brief yet thorough understanding of IMC, an overview of the most effective multi-channel strategies, and clever ways to link traditional tactics with word of mouth marketing and social media. IMC projects deliver exponentially stronger results than traditional marketing. You need to know how to incorporate IMC into your daily practice to boost your own performance.

Key Takeaways:

  • The true definition of IMC –who’s really doing it, and how they’re doing it
  • The best strategies for specific goals
  • Why customer behavior is so much more important than demographics
  • Real world examples of linked tactics that deliver explosive results

SPEAKER: Bonnie Harris, Founder, Wax Marketing
Bonnie Harris founded Wax Marketing, an integrated marketing communications firm, in 2002. Since then she has designed and implemented IMC strategies for clients across the United States, including National Geographic and Yale University. Prior to founding Wax, Bonnie worked in marketing and management in the technology industry for 15 years. She received an MS from WVU’s Reed College of Media in 2007 where she is currently an adjunct professor in the IMC program.

After registering, you will receive a confirmation email containing information about joining the webinar.



WOMMA’s membership base is comprised of some of the most innovative brands, agencies and service providers committed to progressing the word of mouth marketing industry through advocacy, education and ethics. As industry experts and the most talented practitioners, they provide a wealth of knowledge and insight to help other members and organizations become successful.

Member-hosted online webinars are an excellent way to share your knowledge and expertise on a WOMM topic. They’re also a great way for you to showcase your company as part of WOMMA’s ever-expanding educational curriculum.WOMMA WEBINARS are free to host and attend.





As the marketing industry evolves and changes, it is always important to remember that a great word of mouth marketing program starts with the basics. The Fundamentals of WOMM is four-category, 10-session on-demand certificate program that will not only teach marketers the basics of word of mouth marketing, but also how to apply them in order to achieve campaign success.
WOMMA has teamed up with the best in the industry to teach this online course, which is designed to ensure that each participant walks away with a full understanding of the best practices, ethics and measurement of WOMM. So whether you’re a seasoned professional or newbie in marketing, remember that no campaign will be strong enough without a great foundation.



Have a question? Please contact or call 312-577-7610.