Upcoming In-Person Events
This conference will focus on the latest innovations in word of mouth marketing. We will feature new research, new practices, and new technologies that our community should learn about to stay ahead of their competition. We will learn from trendsetters who are using experimentation and creativity to get people talking, both online and offline. We will convene forward-thinking leaders, scholars and practitioners to distill what’s next and how to put these breakthrough ideas into action.
WOMMA Summit is an annual event that brings an elite group of marketing professionals to one city for three days! WOMMA Summit is headed to Hollywood, CA November 17-19th where marketing leaders can plan to collaborate, educate and celebrate the best of word of mouth marketing and social media.
WOMMA and the Center for Communication Compliance (CCC) continue to advance their strategic alliance to bring the healthcare industry a Certificate Program focused on regulatory compliance for new and emerging media.
Entitled Regulatory Compliance: Internet Promotion and Social Media, this first-of-its-kind online certificate program is based on a "train + test" methodology designed to help reduce violative materials, decrease legal vulnerability, and support a culture of compliance.
Community management is both art and science. As more brands integrate online community into their marketing mix, finding people with the experience, skills and understanding of the community dynamic is imperative for optimizing returns. Finding the right people with the optimal skills to lead a dynamic community has proven to be challenging at best.
The industry needs standardized job descriptions, processes and training. That’s why The Community Roundtable joined forces with WOMMA and ComBlu to develop comprehensive certificate program for community managers and strategists.
These certificate programs are designed for individuals of all levels who are interested in understanding how to build and manage successful social and community initiatives. The programs cover both contextual topics like market trends, strategy, metrics and measurement and culture, as well as specific business use cases like social customer support, internal community building, community in government and more.
We are currently offering both the Community Manager and Community Strategist modules on-demand.
As the marketing industry evolves and changes, it is always important to remember that a great word of mouth marketing program starts with the basics! The Fundamentals of WOMM is a brand one of WOMMA's new online education series that will not only teach you the basics of word of mouth marketing, but how to apply them in order to achieve campaign success. Who better to teach the course than the association that celebrates word of mouth marketing?
WOMMA has teamed up with the best in the industry to teach this online course and is designed to ensure that each participant walks away with a full understanding of the best practices, ethics and measurement. So whether you’re a seasoned professional or newbie to the marketing field, remember that no campaign will be strong enough without a great foundation.
As customers demand more via social channels, social customer service has become a whole new frontier. Customers want an integrated, omnichannel experience, and yet few companies are doing it well. Companies need to stop and evaluate their true customer experience including; customer engagement, employee engagement and connections like social media. The evaluations always lead to improvements which then lead to results like increased online conversions and loyalty.
Set up the best foundation for social customer service
Learn how to be proactive in community management
Integrate the social customer experience into the bigger experience for your customers
Upcoming Online Events
Using real world examples and case studies, Rob Fuggetta, Founder & CEO of Zuberance will show attendees how brands are innovating in Advocate marketing. Here are three examples he will discuss:
1. Getting Advocates to answer shoppers’ questions during the sales cycle
2. Mobilizing Advocates to launch new products for new markets
3. Enlisting Advocates in social causes
Boston, Thursday, March 6, 2014 (1:00 p.m. to 5:00 p.m.)
Financial Institutions are changing how they do business. Technology continues to impact the way financial services companies communicate and collaborate with customers, employees, recruits, agents, advisers, partners, media, and the public. As leading financial institutions are embracing new social technologies, they also must meet compliance and legal requirements while doing so. Speakers and panelists will include:
- Kristin Ferguson, Social Media Community Manager, Boston Financial Data Services
- Brian Kelley, Head of the Sales and Marketing Center, Putnam Investments
- Jayme LaCour, Social Media Director, Putnam Investments
- John Refford, VP, Strategic Marketing Technology, Natixis Global Asset Management
- Derek Stern, Director, PRM Compliance, Putnam Retail Management
- Debra Tobin, Compliance Manager, Financial Engines
- Joanna Belbey, Social Media and Compliance Specialist, Actiance, Inc.
Register on the event website by March 3rd to receive a discounted rate of $145 with promo code WOMMA.
New York City, Thursday, March 13, 2014 (8:30 a.m. to 5:30 p.m.)
Register link: http://econ.st/1bTmbu3
Location: 10 On The Park at Time Warner Center, 60 Columbus Circle, New York, NY 10019
Discount Information: Enter our exclusive code for $495 off your ticket. Just apply code: EMPMPWOM when you register here: http://econ.st/1bTmbu3
Contact for Questions: email@example.com or 212-541-0539
Global market dynamics and innovations in big data and social networking are transforming the marketing strategies of companies everywhere-and forcing them to rethink fundamental rules of engagement. Join the Word of Mouth Marketing Association, Fortune 1000 CMOs and top agency executives at The Economists The Big Rethink US to explore the trends redefining marketing and customer engagement in the twenty-first century. 2014 is the year the internet goes mostly mobile, with technological forces dramatically changing the way brands are communicating with customers and each other. The Big Rethink will investigate the impact of large-scale trends on the future of marketing, and explain how successful marketers are leveraging technology to build loyalty and drive profits.
Speakers include CMOs from top brands like Coca-Cola, Kraft Foods Group, Mary Kay, Frito-Lay, AT&T, Chobani, Lowe's and many more.
Save $495 on your ticket with our exclusive code: EMPMPWOM and register here: http://econ.st/1bTmbu3
New York City, Thursday, March 27, 2014 (8:30 a.m. to 12:30 p.m.)
Internal communications is rapidly changing. Technology has greatly impacted how organizations communicate with not only employees, but third parties such as consultants, partners, and outsourcers. The boundaries between home and work are vanishing. Our summit will demonstrate specific case studies about how organizations improve productivity and communications with employees and third party partners with social technologies. We will also discuss how employer branding and employee retention are impacted by how organizations collaborate.
Register on the event website to receive a discounted rate of $145 with promo code WOMMA.