Upcoming Offline Events
WOMM-UMay 20-22, 2013, Radisson Blu, Chicago, IL
WOMM-U provides the hands-on learning marketing professionals so desperately seek from industry experts, experiential thought leaders, and engagement enthusiasts. At WOMM-U, you'll adopt best practices in the disciplines of word of mouth and social media marketing and embed those in pre-existing job functions. ...See Event
WOMMA Summit
November 18-20, 2013, The Omni Nashville Hotel
...See Event
Upcoming Online Events
The Art of WeJune 3, 2013
In this session, Robbin Phillips from Brains on Fire will show you how to start to practice the art of “we” with your customers. She’ll show you how you can reframe the conversations you think you’re having with your customers into something that will inspire true word of mouth movement.
Robbin will share an example from the National Center for Family Literacy (NCFL)’s WOMMY award-winning Wonderopolis program. Here, offline and online strategy merged together to develop an entirely new, fun way to engage in literacy learning. It’s about connecting the conversations between families, teachers and children to find a learning tool that works.
Content level: Intermediate
Speaker: Robbin Phillips, Courageous President, Brains on Fire
How Recent FTC, SEC & Other Regulatory Guidance Affects Your Social, Mobile & Digital Word of Mouth
June 10, 2013
Regulators acknowledged that it had become increasingly difficult to interpret rules written for traditional forms of media (print, radio and TV) in the context of social networks, mobile apps and new devices (such as tablets). Within a two-week period in March and April 2013, both the Federal Trade Commission (FTC) and the Securities and Exchange Commission (SEC) issued updated guidance on how to address communications in social media across new platforms, tools and devices. Both reports offered clarification and support for businesses to use new channels to communicate, so long as they do so responsibly. If you think that these updates don’t affect your brand/agency or service, you might want to think again.
Topics covered:
• Updated SEC guidance with regard to the use of social media channels
• Updated FTC guidance with regard to disclosure methods
• Other regulatory activity
• Considerations and recommendations
Content level: Basic to intermediate
Speaker: Tom Chernaik, CEO, CMP.LY
The FTC’s Dot Com Disclosure Guidance: What Does it Mean and What is its Impact?
June 19, 2013
Please join Winston & Strawn partner, and WOMMA member and General Counsel, Anthony DiResta as he interviews Michael Ostheimer at the FTC’s Division of Advertising Practices to discuss these Guides, compliance expectations, and future trends.
...See Event
Social Word-of-Mouth Marketing Lessons Learned from 7 Leading Brands
July 18, 2013
Speakers: Leah Tsang and Gina Jacobson, SocialChorus ...See Event
WOMM-COM Certificate Programs
Community Management WOMM COM On-Demand
WOMMA has joined forces with The Community Roundtable and ComBlu to develop a comprehensive certificate program for community managers and strategists. See Event
Healthcare Industry:
Regulatory Compliance 101: Internet Promotion and Social Media
April 2013
WOMMA and the Center for Communication Compliance (CCC) have again formed a strategic alliance to bring the healthcare industry a WOM-COMM Certificate Program focused on regulatory compliance for new and emerging media.
Entitled Regulatory Compliance 101: Internet Promotion and Social Media, this first-of-its-kind online certificate program is based on a "train + test" methodology designed to help reduce violative materials, decrease legal vulnerability, and support a culture of compliance.
The introductory webinar will be held on April 25, 2013 from 11:00 to 12:00 CST. You will then have two weeks to complete the course and correlated test in order to receive the WOM-COMM Certificate.