Upcoming In-Person Events



WOMMA Summit 2014

WOMMA Summit is the Word of Mouth Marketing Association’s annual three-day conference that brings together an elite group of marketing professionals from across numerous industries, brands, agencies and service providers.

At this prestigious event being held in Hollywood, CA, attendees will learn about word of mouth and social media marketing best practices; hear from some of the industry’s top, innovative thought leaders; and discover breakthrough ideas they can take back to their organizations to help grow their businesses. Attendees will also have the opportunity to network with the best and most forward-thinking marketing professionals from across the country.

Certificate Programs

 Social Customer Care Certificate Program

As customers demand more via social channels, social customer service has become a whole new frontier. Customers want an integrated, omnichannel experience, and yet few companies are doing it well. Companies need to stop and evaluate their true customer experience including; customer engagement, employee engagement and connections like social media. The evaluations always lead to improvements which then lead to results like increased online conversions and loyalty.

In order for WOMMA Members to register at the member price, please enter in the discount codes below at the end of check out:

  • Discount code for 1 individual WOMMA Member Registrant: WOMMA-L3ARN
  • Discount code for group (5 or more participants) member discount: WOMMA-GR3PL3ARN


On-Demand.jpg WOMMA & Online Marketing Institute Courses

WOMMA has partnered with the Online Marketing Institute to help educate marketers on word of mouth marketing tactics and features industry experts including 360Connext, Google, House Party, TapInfluence and more. These on-demand courses are free to take advantage of so please enjoy and share with others!

On-Demand.jpg  Community Manager, Strategist & Advanced Skills

Community management is both art and science. As more brands integrate online community into their marketing mix, finding people with the experience, skills and understanding of the community dynamic is imperative for optimizing returns. Finding the right people with the optimal skills to lead a dynamic community has proven to be challenging at best.

The industry needs standardized job descriptions, processes and training. That’s why The Community Roundtable joined forces with WOMMA and ComBlu to develop comprehensive certificate program for community managers and strategists.

These certificate programs are designed for individuals of all levels who are interested in understanding how to build and manage successful social and community initiatives. The programs cover both contextual topics like market trends, strategy, metrics and measurement and culture, as well as specific business use cases like social customer support, internal community building, community in government and more.

We are currently offering both the Community Manager and Community Strategist modules on-demand.


On-Demand.jpg  Fundamentals of WOMM

As the marketing industry evolves and changes, it is always important to remember that a great word of mouth marketing program starts with the basics! The Fundamentals of WOMM is a brand one of WOMMA's new online education series that will not only teach you the basics of word of mouth marketing, but how to apply them in order to achieve campaign success.  Who better to teach the course than the association that celebrates word of mouth marketing?

WOMMA has teamed up with the best in the industry to teach this online course and is designed to ensure that each participant walks away with a full understanding of the best practices, ethics and measurement. So whether you’re a seasoned professional or newbie to the marketing field, remember that no campaign will be strong enough without a great foundation.


On-Demand.jpg Healthcare Regulatory Compliance: Internet Promotion and Social Media Certificate Program

WOMMA and the Center for Communication Compliance (CCC) continue to advance their strategic alliance to bring the healthcare industry a Certificate Program focused on regulatory compliance for new and emerging media.

Entitled Regulatory Compliance: Internet Promotion and Social Media, this first-of-its-kind online certificate program is based on a "train + test" methodology designed to help reduce violative materials, decrease legal vulnerability, and support a culture of compliance.



Upcoming Online Events


Partner Events

Orlando, Wednesday, July 16- Friday, July 18, 2014

This year’s event will feature one of the best groups of front-line social media thought leaders from the top brands, agencies and technology providers in the US. 
Speakers includes experts from JetBlue, Logitech, Spotify, Yahoo, Dunkin Donuts, FedEx, LinkedIn and Oracle.

Additional presenters include internationally-recognized new media thought leaders like Jay Baer, Sarah Evans, Amber Naslund, David Spinks, Carrie Kerpen, and Jason Miller. See the full speaker list here.

Social Fresh EAST will host 15 high caliber speakers who will share industry best practices, case studies, and working strategies in highly focused less-than-30-minute sessions

And unlike many learning forums that run simultaneous workshops, the Social Fresh agenda is a single track; you never have to wonder what you missed by choosing one speaker over another. You get to learn from each one and enjoy all of their highly engaging presentations. Social Fresh curates so you don't have to.

Visit this site to register and use discount code WOMMA10 for 10% off registration.

Have a question? Please email events@womma.org or call 312-853-4400.