2012 WOMMY Awards

WOMMA Education advances the discipline of credible word of mouth marketing by providing offline and online events focused on ethical and effective WOMM. WOMMA Education equips you with the knowledge to ensure that your brand is the most talked about and recommended in your category. From our diverse portfolio of offline and online programs, WOMMA Education provides a challenging learning environment that brings word of mouth marketing theory to life.

The WOMMY awards celebrate the people, brands, and partners behind the most innovative and effective word of mouth and social media marketing campaigns implemented within the past year. The WOMMY awards give companies big and small the opportunity to compete against some of the brightest and most influential brands in the world. Any marketer, brand, or partner that effectively leveraged word of mouth marketing or implemented a great idea that made a business impact was encouraged to submit.

"The WOMMY awards are designed to sort out the very best word of mouth marketing that works. There are a tremendous amount of interesting and innovating campaigns this year -- and we are honored to announce the winners of these prestigious awards in the rapidly expanding world of word of mouth marketing," shared WOMMY Co-Chairs Laura Levitan and David Yarus, both of governing member MRY.

The categories and winners for the 2012 WOMMY Awards include:

• Charitable Award 

Gold: HBO|The Weight of the Nation

Silver: Marina Maher|Secret

Bronze: Agencia Frog|Cosan Mobil 

• Engagement Award 

Gold: Google|Doodle 4 Google

Silver: Razorfish|Special K

Bronze: Modal|Verizon Wireless MFQ

• Introduction Award 

Gold: Razorfish|Axe

Silver: Houseparty|Kraft

Bronze: Advocacy WOM Limited|Reckitt

• Measurement Award 

Gold: 22Squared|Costa Rica

• Mobile Award 

Gold: Barkley|Krispy Kreme

Silver: Intuit|Snap Tax

• Momentum Award 

Gold: Fizz|Bissell

Silver: Room 214|Udi's

Bronze: Espalhe|Kraft Brazil

• Social Media Award 

Gold: Edelman Digital|ConAgra

Silver: 1000 Heads|Skype

Bronze: Espalhe|Kraft

The 2012 WOMMY Award Winners were selected based upon the following criteria: a clearly identified business problem; a well-articulated insight into the problem; a creative solution; and results that relate back to the business problem.

WOMMA is proud to have partnered with influencers@ to develop the all new WOMMApedia -- the go to place for everything you need to know about word of mouth marketing and the 2012 WOMMY Award winners.