The WOMMY awards celebrate the people, brands, and partners behind the most innovative and effective word of mouth and social media marketing campaigns implemented within the past year. The WOMMY awards give companies big and small the opportunity to compete against some of the brightest and most influential brands in the world. Any marketer, brand, or partner that effectively leveraged word of mouth marketing or implemented a great idea that made a business impact was encouraged to submit.
"The WOMMY awards are designed to sort out the very best word of mouth marketing that works. There are a tremendous amount of interesting and innovating campaigns this year -- and we are honored to announce the winners of these prestigious awards in the rapidly expanding world of word of mouth marketing," shared WOMMY Co-Chairs Laura Levitan and David Yarus, both of governing member MRY.
The categories and winners for the 2012 WOMMY Awards include:
• Charitable Award
Gold: HBO|The Weight of the Nation
Silver: Marina Maher|Secret
Bronze: Agencia Frog|Cosan Mobil
• Engagement Award
Gold: Google|Doodle 4 Google
Silver: Razorfish|Special K
Bronze: Modal|Verizon Wireless MFQ
• Introduction Award
Bronze: Advocacy WOM Limited|Reckitt
• Measurement Award
Gold: 22Squared|Costa Rica
• Mobile Award
Gold: Barkley|Krispy Kreme
Silver: Intuit|Snap Tax
• Momentum Award
Silver: Room 214|Udi's
Bronze: Espalhe|Kraft Brazil
• Social Media Award
Gold: Edelman Digital|ConAgra
Silver: 1000 Heads|Skype
The 2012 WOMMY Award Winners were selected based upon the following criteria: a clearly identified business problem; a well-articulated insight into the problem; a creative solution; and results that relate back to the business problem.
WOMMA is proud to have partnered with influencers@ to develop the all new WOMMApedia -- the go to place for everything you need to know about word of mouth marketing and the 2012 WOMMY Award winners.