Wednesday, Apr. 16, 2007 | 12:00 EST

On Wednesday, April 16, 2008, PRWeek Publishing Director Julia Hood and PR Newswire Chief Operating Officer Dave Armon discussed findings from their 2008 media survey. Findings revealed such insights as:

• The media are being asked to contribute more and more to other mediums outside their official duties, giving communicators more opportunities that ever for coverage


• Bloggers are receiving pitches regularly from PR pros, but few of these receive coverage


• Traditional and non-traditional media are measuring the success of their work by feedback from their colleagues, sources and readers

These and other interesting facts were uncovered in the 2008 PRWeek/PR Newswire Survey of the Media. Dial in and listen up to learn insights into the minds of traditional journalists and bloggers -- specifically regarding their duties and workload, interaction with communications pros, opinions of the future of media, and how this all impacts you.
Featured Speakers:

• Dave Armon, Chief Operating Officer, PR Newswire


• Julia Hood, Publishing Diretor, PRWeek