October 24-25, 2005
Boston, MA

SEE HOW IT’S DONE! Learn how major B2B firms are IMPLEMENTING the critical concepts being developed by WOMMA’s deep thinkers and other luminaries. Learn how SAP’s top management has embraced Fred Reichheld’s concept of Net Promoters® to grow revenues. See how SAS EMEA deploys customers as sales people, and how they’re closing deals at its annual user forum. Learn how Adobe and Siebel (Oracle) build database and software applications that allow field sales people located anywhere to access the right customer referral at the right time. Keynoted by Jackie Huba, co-author of Customer Evangelists.

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