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WOMMA Education
Share, Educate, Engage
WOMMA Education advances the discipline of credible word of mouth marketing by providing offline and online events focused on ethical and effective WOM . WOMMA Education equips you with the knowledge to ensure that your brand is the most talked about and recommended in your category. From our diverse portfolio of offline and online programs, WOMMA Education provides a challenging learning environment that brings word of mouth marketing theory to life.
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Offline Events
School of WOMM: The Art & Science of Creating Talkable Brands
May 2012
School of WOM focuses on hands-on learning from industry experts, experiential thought leaders, and engagement passionistas. At School of WOM you’ll connect, contribute, and collaborate with course instructors and industry peers. You’ll adopt best practices in the disciplines of word of mouth and social media and embed those in pre-existing job functions.
WOMMA Summit: Talkable Brands: Next & Best Practices
November 2012
The Word of Mouth Marketing Association’s Annual Summit is the only word of mouth marketing conference where research and measurement integrate with online social media and offline conversations. WOMMA Summit is a year end review of best and next practices in word or mouth and social media marketing in addition to future trends. WOMMA Summit showcases though leadership from some of the innovative and forward thinking brands in WOM and social media marketing today.
WOMMA Talkable Brands Exchange
TBD
WOMMA Talkable Brands Exchanges focus on specific topics of interest to our member and non-member brands and provide exclusive access to industry thought leaders from brands, agencies, and service providers. They are face to face half day knowledge forums where brands openly share and discuss their social marketing successes, learnings, and best practices in research and measurement, ethics, thought leadership, and latest industry trends and topics.
WOMMA Speakers Bureau
WOMMA provides it’s members several opportunities to showcase the work they are doing in the world of WOM.
The WOMMA Speakers Bureau is an online request form where people in the industry are looking for experts in the field of WOM and come to WOMMA looking for our expertise. We recommend WOMMA members to speak based on their qualifications. To us that means criteria such as best fit, speaking skills, experience, and confidence in talking about word of mouth. We also consider geography, speaker's fees (if any) and experience with your audience.
To learn what speakers are currently available, please visit WOMMA's Speakers Bureau to find a speaker today.
WOMMA Sponsorship
As a nonprofit organization, WOMMA welcomes its members to play an active role in the success of its conferences and events that take place throughout the year. Be a cash or in-kind sponsor and your company will be front and center with a highly targeted group of WOM and Social Media Marketers! Choose from one of our many sponsorship opportunities available during School of WOM or WOMMA Summit, or we'll customize an experience that will best suit your brand. Other opportunities are also available throughout the year, please call to inquire.
To learn what opportunities are currently available, please contact WOMMA's sponsorship team at 312.853.4400, or email us anytime at Kelly@WOMMA.org.
To check out our current sponsorship offerings, click here.
WOMMA Wine Wednesday
Meet. Drink. Learn! Because 90% of WOM occurs offline, we’ve created a series of WOM networking events called WOMMA Social. WOMMA member companies and partners host WOMMA Socials at various locations around the country.
WOMMA Socials are a great way for a member to showcase their industry expertise in addition to acquainting guests to WOMMA and the benefits of joining our WOM community. During the event there is a brief “hot topic” panel discussion on hot industry topics. This is always a great conversation starter.
WOM Presentations
How do you make your brand more talkable? Companies want to benefit from the power of having customers enthusiastically telling their friends about brands and products they love. How do you do this? This is the million dollar question and to get this in depth answer you need a leader in the industry to help you answer.
WOMMA will provide Brands, Agencies, and Non-Profits an on-site education tutorial about Word of Mouth and Social Media by John Moore. Jon will visit your business and share everything we’ve learned on how to make Word of Mouth happen and how to effectively use Social Media to make your brand more talkable. For a low fee, WOMMA will bring the knowledge to you.
WOMM Presentations you can choose from are:
(1) WOM Basic Training
(2) State of the Industry
WOM Presentations are an affordable way to get your organization up to speed on the essentials of WOM marketing as well as remaining knowledgeable in where the industry is heading.
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Online Events
WOMMA Webinars
WOMMA webinars focus on current industry issues, trends and research of specialized practice areas. Our WOM industry experts provide timely and relevant online learning in an interactive environment. Each Webinar includes time for live Q&A. WOMMA Webinars are a convenient way to achieve ongoing knowledge in a rapidly changing marketing environment.
WOMMA webinars provide attendees best practices, case studies and tangible takeaways in:
• Metrics & ROI (Offline WOM, Social Media)
• Brand reputation management
• Customer service as WOM (ratings, call center, social media, and customer satisfaction)
• Social media internal policies
• Listening/conversation monitoring (process, tools, best practices, policy etc)
• Emerging social networking platforms
• Regulatory and legislative advocacy
WOMMA WOMM COM Online Certificate Program
Whether you’re new to the world of WOM and Social Media, looking to further your knowledge or increase your organizations marketing effectiveness, the certificate program is designed for WOM to advance your skills and obtain a strategic perspective on the industry. You will gain the skills you need to learn and maximize WOM tools as part of an overall integrated marketing campaign. The use of WOM is everywhere and the benefits are tremendous and proven.
The certificate program is taught by some of the leaders in the WOM industry’s who bring a strong marketing acumen and practical insight.
The program is offered over a three week period with two online courses per week and is focused on teaching the basic tenants of word of mouth marketing.
The WOMMA Certificate Program includes the following offerings:
• Integrating an Effective Word of Mouth and Social Medial Marketing Strategy
• Social Customer Care
• Best Practices in Ethical Word of Mouth and Social Medial Marketing
• Community Management - January 24, 2012
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Before you leave, make sure you see these.
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This 25-page eBook examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011.
Download eBook
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Best Practicebook: WOs GuideM in the Customer Contact Center
Read the Guidebook
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF
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Learn from the brands and agencies that successfully developed and measured WOMM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOMM knowledge.
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Building A Loyal Community for the Travel Channel
more..
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ABC Studios Advisory Panel: It’s Emmy Time!
more..
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