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WOMMA Podcasts

Welcome to The WOMMA Word podcast series!

The WOMMA Word podcast series provides listeners with up-to-the-minute perspectives on current WOM issues from some of the industry's most influencial experts. Here at WOMMA our mission is to make word of mouth part of the mainstream marketing mix. We do that with our work on best practices, effective measurement, and ethical standards. This podcast is part of our educational series on these issues. So tune in, listen up, and hear from some of the top thinkers in word of mouth marketing. So tune in, listen up, and hear from some of the top thinkers in word of mouth marketing.

Latest Podcast

Episode #002: CIC IWOM China Podcast

Tune in and hear CIC IWOM China Founder and CEO Sam Flemming delve into the online world in China. The online population in China has recently lurched ahead of the U.S. internet population, offering a wealth of opportunity for companies looking to use online WOM in the country — specifically for data mining purposes. Find out the latest trends in the socialized world of online China and hear how one brand, Pepsi, tapped into the online WOM and used what they found to create a successful campaign.

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Download the Introduction PDF