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On Wednesday, July 16, 2008, speaker Andy Sernovitz led a call of more than 75 word of mouth marketers eager to find out how they could generate more word of mouth -- starting "tomorrow morning."

According to Andy, word of mouth marketing doesn't have to be a complicated, expensive campaign. There are dozens of easy, inexpensive ways to get people talking, and Andy paraded several of them out for teleconference attendees, and covered the 5Ts Framework for creating WOM.

Featured Speaker:

• Featured Speaker: Andy Sernovitz, is Author of "Word of Mouth Marketing: How Smart Companies Get People Talking," and was the Founding CEO of WOMMA. His is now CEO of GasPedal and blogs at http://www.damniwish.com.

Download the Powerpoint Presentation

Download the Audio Recording of the Call