Free for all WOMMA members
Wednesday, Jun. 11, 2008 | 12:00 EST Everyone knows word of mouth (WOM) is important and impactful, but what is the real economic impact of word of mouth on your company? Until now, it's a question that organizations have struggled to answer. Now, Satmetrix has come up with a viable, numbers-based with the new independent research using Net Promoter to establish a metric for measuring positive and negative word of mouth and the economic impact of WOM on corporate growth.Join WOMMA and Dr. Vince Nowinski, Principal Methodologist at Satmetrix, as he discusses:
- The link between customer loyalty and customer behaviors that contribute to financial success for companies in the computer hardware industry
- The methodology behind this study, which claims to have found the financial impact for negative and positive word of mouth
- The monetary value of a Promoter
- How loyal customers are able to impact your organization's bottom line
- How to find customer value using both buyer and referral economics
- And more!
Featured Speaker:
- Dr. Vince Nowinski, Principal Methodologist, Satmetrix
